diff --git a/api/src/lib/email/send.test.ts b/api/src/lib/email/send.test.ts
index c76e94c..27ab67a 100644
--- a/api/src/lib/email/send.test.ts
+++ b/api/src/lib/email/send.test.ts
@@ -27,12 +27,15 @@ describe('mailer', () => {
   "handler": "nodemailer",
   "handlerOptions": undefined,
   "headers": {},
-  "htmlContent": "Leave this email here",
+  "htmlContent": null,
   "renderer": "plain",
   "rendererOptions": {},
   "replyTo": undefined,
   "subject": "Don't delete me",
-  "textContent": "Leave this email here",
+  "textContent": "Leave this email here
+
+To unsubscribe from all Freevite emails forever, click here:
+https://example.com/unsubscribe?email=darlene%40fs0ciety.pizza&token=wgPFf2G9H7D9zKIEjop_AeZCED7pLZex619NqYasXwk",
   "to": [
     "darlene@fs0ciety.pizza",
   ],
diff --git a/api/src/lib/email/send.ts b/api/src/lib/email/send.ts
index 3259e39..dfe08c0 100644
--- a/api/src/lib/email/send.ts
+++ b/api/src/lib/email/send.ts
@@ -4,6 +4,7 @@ import { mailer } from 'src/lib/mailer'
 import { logger } from '../logger'
 
 import { Plain } from './plain'
+import { unsubscribeFooter } from './unsubscribe'
 
 interface Params {
   to: string | string[]
@@ -16,10 +17,13 @@ interface Params {
  * @param params The email parameters
  * @returns The result of the send operation
  */
-export async function sendEmail({ subject, text, ...p }: Params) {
+export async function sendEmail({ subject, text: _text, ...p }: Params) {
+  const firstRecipient = Array.isArray(p.to) ? p.to[0] : p.to
+  const to = Array.isArray(p.to) ? p.to : [p.to]
+
+  const text = _text.trim() + '\n\n' + unsubscribeFooter(firstRecipient)
   const { name, email } = MAIL_SENDER
   const from = `"${name}" <${email}>`
-  const to = Array.isArray(p.to) ? p.to : [p.to]
   logger.info({ from, to, subject, text }, 'Sending email')
   return mailer.send(Plain({ text }), { subject, from, to })
 }
diff --git a/api/src/lib/email/template/event.test.ts b/api/src/lib/email/template/event.test.ts
index d0c279b..b04e144 100644
--- a/api/src/lib/email/template/event.test.ts
+++ b/api/src/lib/email/template/event.test.ts
@@ -31,7 +31,7 @@ describe('with test handler', () => {
   "handler": "nodemailer",
   "handlerOptions": undefined,
   "headers": {},
-  "htmlContent": "Hello from Freevite! Click this link to manage your event details and make it public:<br><br>https://example.com/edit?token=SOME-EDIT-TOKEN<br><br>You must click the above link within 24 hours to confirm your email address.<br>Otherwise, we will automatically delete your event. Feel free to recreate it.<br><br>If you did not create this event, you can ignore this email and this event will be deleted.<br><br>If you need any help, just reply to this email. Thanks for using Freevite!",
+  "htmlContent": null,
   "renderer": "plain",
   "rendererOptions": {},
   "replyTo": undefined,
@@ -45,7 +45,10 @@ Otherwise, we will automatically delete your event. Feel free to recreate it.
 
 If you did not create this event, you can ignore this email and this event will be deleted.
 
-If you need any help, just reply to this email. Thanks for using Freevite!",
+If you need any help, just reply to this email. Thanks for using Freevite!
+
+To unsubscribe from all Freevite emails forever, click here:
+https://example.com/unsubscribe?email=emma%40example.com&token=oyTyug8SP9wjzqGkAI7AKThdFp4hQs0bBLAPfq1SbRs",
   "to": [
     "emma@example.com",
   ],
diff --git a/api/src/lib/email/template/reminder.test.ts b/api/src/lib/email/template/reminder.test.ts
index 4e5cd7e..bbd8a6b 100644
--- a/api/src/lib/email/template/reminder.test.ts
+++ b/api/src/lib/email/template/reminder.test.ts
@@ -37,7 +37,7 @@ describe('with test handler', () => {
   "handler": "nodemailer",
   "handlerOptions": undefined,
   "headers": {},
-  "htmlContent": "Hello from Freevite! You asked for a reminder about this event when you RSVPed:<br><br>Emma&#39;s Holiday Party<br>Starts at: Sun Dec 25, 2022, 7:00 AM EST (in a day))<br>Ends at: Sun Dec 25, 2022, 10:00 AM EST (3 hours long)<br><br>View the event here:<br>https://example.com/events/emmas-holiday-party<br><br>Thanks for using Freevite!",
+  "htmlContent": null,
   "renderer": "plain",
   "rendererOptions": {},
   "replyTo": undefined,
@@ -51,7 +51,10 @@ Ends at: Sun Dec 25, 2022, 10:00 AM EST (3 hours long)
 View the event here:
 https://example.com/events/emmas-holiday-party
 
-Thanks for using Freevite!",
+Thanks for using Freevite!
+
+To unsubscribe from all Freevite emails forever, click here:
+https://example.com/unsubscribe?email=holmes%40example.com&token=xZPATAWTt2b9dRKrUFJ9yE982ThnnvUg6APxtN_gr8s",
   "to": [
     "holmes@example.com",
   ],
diff --git a/api/src/lib/email/template/response.test.ts b/api/src/lib/email/template/response.test.ts
index 2f66c6e..8762a18 100644
--- a/api/src/lib/email/template/response.test.ts
+++ b/api/src/lib/email/template/response.test.ts
@@ -37,7 +37,7 @@ describe('with test handler', () => {
   "handler": "nodemailer",
   "handlerOptions": undefined,
   "headers": {},
-  "htmlContent": "Hello from Freevite!<br><br>Click here to confirm you&#39;re attending Emma&#39;s Holiday Party:<br>https://example.com/rsvp?token=SOME-EDIT-TOKEN<br>Once you do, we&#39;ll confirm your RSVP and notify the event organizer.<br><br>To change your response or delete your RSVP, click the link above.<br><br>If you did not RSVP to this event, you can ignore this email.",
+  "htmlContent": null,
   "renderer": "plain",
   "rendererOptions": {},
   "replyTo": undefined,
@@ -50,7 +50,10 @@ Once you do, we'll confirm your RSVP and notify the event organizer.
 
 To change your response or delete your RSVP, click the link above.
 
-If you did not RSVP to this event, you can ignore this email.",
+If you did not RSVP to this event, you can ignore this email.
+
+To unsubscribe from all Freevite emails forever, click here:
+https://example.com/unsubscribe?email=holmes%40example.com&token=xZPATAWTt2b9dRKrUFJ9yE982ThnnvUg6APxtN_gr8s",
   "to": [
     "holmes@example.com",
   ],
@@ -83,7 +86,7 @@ If you did not RSVP to this event, you can ignore this email.",
   "handler": "nodemailer",
   "handlerOptions": undefined,
   "headers": {},
-  "htmlContent": "Hello from Freevite! Sherlock Holmes has confirmed they are attending Emma&#39;s Holiday Party:<br><br>Name: Sherlock Holmes<br>Guests: 2<br>Comment: Looking forward to it!<br><br>To view all responses and manage your event, click here:<br>https://example.com/edit?token=SOME-EDIT-TOKEN<br><br>Thanks for using Freevite!",
+  "htmlContent": null,
   "renderer": "plain",
   "rendererOptions": {},
   "replyTo": undefined,
@@ -97,7 +100,10 @@ Comment: Looking forward to it!
 To view all responses and manage your event, click here:
 https://example.com/edit?token=SOME-EDIT-TOKEN
 
-Thanks for using Freevite!",
+Thanks for using Freevite!
+
+To unsubscribe from all Freevite emails forever, click here:
+https://example.com/unsubscribe?email=emma%40example.com&token=oyTyug8SP9wjzqGkAI7AKThdFp4hQs0bBLAPfq1SbRs",
   "to": [
     "emma@example.com",
   ],
@@ -130,7 +136,7 @@ Thanks for using Freevite!",
   "handler": "nodemailer",
   "handlerOptions": undefined,
   "headers": {},
-  "htmlContent": "Hello from Freevite! Sherlock Holmes has canceled their RSVP to Emma&#39;s Holiday Party.<br><br>Here are the details of the RSVP before it was canceled:<br>Name: Sherlock Holmes<br>Guests: 2<br>Comment: Looking forward to it!<br><br>To view all RSVPs and manage your event, click here:<br>https://example.com/edit?token=SOME-EDIT-TOKEN<br><br>Thanks for using Freevite!",
+  "htmlContent": null,
   "renderer": "plain",
   "rendererOptions": {},
   "replyTo": undefined,
@@ -145,7 +151,10 @@ Comment: Looking forward to it!
 To view all RSVPs and manage your event, click here:
 https://example.com/edit?token=SOME-EDIT-TOKEN
 
-Thanks for using Freevite!",
+Thanks for using Freevite!
+
+To unsubscribe from all Freevite emails forever, click here:
+https://example.com/unsubscribe?email=emma%40example.com&token=oyTyug8SP9wjzqGkAI7AKThdFp4hQs0bBLAPfq1SbRs",
   "to": [
     "emma@example.com",
   ],
diff --git a/api/src/lib/mailer.ts b/api/src/lib/mailer.ts
index 9fc2fa6..3eedddd 100644
--- a/api/src/lib/mailer.ts
+++ b/api/src/lib/mailer.ts
@@ -1,5 +1,4 @@
 import { render as reactEmailRender } from '@react-email/render'
-import escapeHTML from 'escape-html'
 
 import { Mailer } from '@redwoodjs/mailer-core'
 import { AbstractMailRenderer } from '@redwoodjs/mailer-core'
@@ -20,7 +19,7 @@ class PlainEmailRenderer extends AbstractMailRenderer {
     _utilities?: MailUtilities
   ): MailRenderedContent {
     const text = template.props.children
-    const html = escapeHTML(text).replace(/\n/g, '<br>')
+    const html = null
     return { text, html }
   }