diff --git a/autopush/router/gcm.py b/autopush/router/gcm.py
index 7928ea11..26f1b402 100644
--- a/autopush/router/gcm.py
+++ b/autopush/router/gcm.py
@@ -7,7 +7,6 @@
 
 from autopush.exceptions import RouterException
 from autopush.router.interface import RouterResponse
-from autopush.utils import ms_time
 
 
 class GCMRouter(object):
@@ -173,14 +172,6 @@ def _process_reply(self, reply, uaid_data, ttl, notification):
                                    self._base_tags)
             self.log.info("GCM failures: {failed()}",
                           failed=lambda: repr(reply.failed.items()))
-            self.router_table.register_user(
-                {"uaid": uaid_data.get('uaid'),
-                 "router_type": uaid_data.get("router_type", "gcm"),
-                 "connected_at": ms_time(),
-                 "critical_failure": "Client is unreachable due to a "
-                                     "configuration error. Unable to "
-                                     "send message.",
-                 })
             raise RouterException("GCM unable to deliver", status_code=410,
                                   response_body="GCM recipient not available.",
                                   log_exception=False,
@@ -188,10 +179,10 @@ def _process_reply(self, reply, uaid_data, ttl, notification):
 
         # retries:
         if reply.needs_retry():
-            self.log.warn("GCM retry requested: {failed()}",
-                          failed=lambda: repr(reply.failed.items()))
             self.metrics.increment("updates.client.bridge.gcm.failed.retry",
                                    self._base_tags)
+            self.log.warn("GCM retry requested: {failed()}",
+                          failed=lambda: repr(reply.failed.items()))
             raise RouterException("GCM failure to deliver, retry",
                                   status_code=503,
                                   response_body="Please try request later.",
diff --git a/autopush/tests/test_router.py b/autopush/tests/test_router.py
index dce99fea..74f08e87 100644
--- a/autopush/tests/test_router.py
+++ b/autopush/tests/test_router.py
@@ -532,9 +532,14 @@ def check_results(result):
     def test_router_notification_gcm_failed_items(self):
         self.mock_result.failed = dict(connect_data=True)
         self.router.gcm['test123'] = self.gcm
+        self.router.metrics = Mock()
         d = self.router.route_notification(self.notif, self.router_data)
 
         def check_results(fail):
+            ok_(self.router.metrics.increment.called)
+            eq_(self.router.metrics.increment.call_args[0][0],
+                'updates.client.bridge.gcm.failed.failure')
+            eq_(fail.value.message, 'GCM unable to deliver')
             self._check_error_call(fail.value, 410)
         d.addBoth(check_results)
         return d
@@ -542,9 +547,14 @@ def check_results(fail):
     def test_router_notification_gcm_needs_retry(self):
         self.mock_result.needs_retry.return_value = True
         self.router.gcm['test123'] = self.gcm
+        self.router.metrics = Mock()
         d = self.router.route_notification(self.notif, self.router_data)
 
         def check_results(fail):
+            ok_(self.router.metrics.increment.called)
+            eq_(self.router.metrics.increment.call_args[0][0],
+                'updates.client.bridge.gcm.failed.retry')
+            eq_(fail.value.message, 'GCM failure to deliver, retry')
             self._check_error_call(fail.value, 503)
         d.addBoth(check_results)
         return d