diff --git a/lib/ansible/modules/cloud/google/gcp_compute_forwarding_rule.py b/lib/ansible/modules/cloud/google/gcp_compute_forwarding_rule.py
index f7840a0990293f..7813b2b8802584 100644
--- a/lib/ansible/modules/cloud/google/gcp_compute_forwarding_rule.py
+++ b/lib/ansible/modules/cloud/google/gcp_compute_forwarding_rule.py
@@ -206,6 +206,18 @@
     choices:
     - PREMIUM
     - STANDARD
+  service_label:
+    description:
+    - An optional prefix to the service name for this Forwarding Rule.
+    - If specified, will be the first label of the fully qualified service name.
+    - The label must be 1-63 characters long, and comply with RFC1035.
+    - Specifically, the label must be 1-63 characters long and match the regular expression
+      `[a-z]([-a-z0-9]*[a-z0-9])?` which means the first character must be a lowercase
+      letter, and all following characters must be a dash, lowercase letter, or digit,
+      except the last character, which cannot be a dash.
+    - This field is only used for internal load balancing.
+    required: false
+    version_added: 2.8
   region:
     description:
     - A reference to the region where the regional forwarding rule resides.
@@ -396,6 +408,24 @@
     to be PREMIUM.'
   returned: success
   type: str
+serviceLabel:
+  description:
+  - An optional prefix to the service name for this Forwarding Rule.
+  - If specified, will be the first label of the fully qualified service name.
+  - The label must be 1-63 characters long, and comply with RFC1035.
+  - Specifically, the label must be 1-63 characters long and match the regular expression
+    `[a-z]([-a-z0-9]*[a-z0-9])?` which means the first character must be a lowercase
+    letter, and all following characters must be a dash, lowercase letter, or digit,
+    except the last character, which cannot be a dash.
+  - This field is only used for internal load balancing.
+  returned: success
+  type: str
+serviceName:
+  description:
+  - The internal fully qualified service name for this Forwarding Rule.
+  - This field is only used for internal load balancing.
+  returned: success
+  type: str
 region:
   description:
   - A reference to the region where the regional forwarding rule resides.
@@ -437,6 +467,7 @@ def main():
             target=dict(),
             all_ports=dict(type='bool'),
             network_tier=dict(type='str', choices=['PREMIUM', 'STANDARD']),
+            service_label=dict(type='str'),
             region=dict(required=True, type='str'),
         )
     )
@@ -517,6 +548,7 @@ def resource_to_request(module):
         u'target': replace_resource_dict(module.params.get(u'target', {}), 'selfLink'),
         u'allPorts': module.params.get('all_ports'),
         u'networkTier': module.params.get('network_tier'),
+        u'serviceLabel': module.params.get('service_label'),
     }
     return_vals = {}
     for k, v in request.items():
@@ -598,6 +630,8 @@ def response_to_hash(module, response):
         u'target': response.get(u'target'),
         u'allPorts': response.get(u'allPorts'),
         u'networkTier': module.params.get('network_tier'),
+        u'serviceLabel': response.get(u'serviceLabel'),
+        u'serviceName': response.get(u'serviceName'),
     }
 
 
diff --git a/lib/ansible/modules/cloud/google/gcp_compute_forwarding_rule_facts.py b/lib/ansible/modules/cloud/google/gcp_compute_forwarding_rule_facts.py
index 7481e517a4cb41..d0dce15b518a67 100644
--- a/lib/ansible/modules/cloud/google/gcp_compute_forwarding_rule_facts.py
+++ b/lib/ansible/modules/cloud/google/gcp_compute_forwarding_rule_facts.py
@@ -216,6 +216,24 @@
         it is assumed to be PREMIUM.'
       returned: success
       type: str
+    serviceLabel:
+      description:
+      - An optional prefix to the service name for this Forwarding Rule.
+      - If specified, will be the first label of the fully qualified service name.
+      - The label must be 1-63 characters long, and comply with RFC1035.
+      - Specifically, the label must be 1-63 characters long and match the regular
+        expression `[a-z]([-a-z0-9]*[a-z0-9])?` which means the first character must
+        be a lowercase letter, and all following characters must be a dash, lowercase
+        letter, or digit, except the last character, which cannot be a dash.
+      - This field is only used for internal load balancing.
+      returned: success
+      type: str
+    serviceName:
+      description:
+      - The internal fully qualified service name for this Forwarding Rule.
+      - This field is only used for internal load balancing.
+      returned: success
+      type: str
     region:
       description:
       - A reference to the region where the regional forwarding rule resides.