diff --git a/change/react-native-windows-a8b5bad4-4783-4c5f-a6f4-c227c9b6c8d9.json b/change/react-native-windows-a8b5bad4-4783-4c5f-a6f4-c227c9b6c8d9.json
new file mode 100644
index 00000000000..01eb4e990fc
--- /dev/null
+++ b/change/react-native-windows-a8b5bad4-4783-4c5f-a6f4-c227c9b6c8d9.json
@@ -0,0 +1,7 @@
+{
+  "type": "prerelease",
+  "comment": "add accessibility UIA headings",
+  "packageName": "react-native-windows",
+  "email": "agnel@microsoft.com",
+  "dependentChangeType": "patch"
+}
diff --git a/vnext/Microsoft.ReactNative/Views/TextViewManager.cpp b/vnext/Microsoft.ReactNative/Views/TextViewManager.cpp
index e49b8860e3c..e8ae7c581e9 100644
--- a/vnext/Microsoft.ReactNative/Views/TextViewManager.cpp
+++ b/vnext/Microsoft.ReactNative/Views/TextViewManager.cpp
@@ -288,6 +288,23 @@ bool TextViewManager::UpdateProperty(
       node->m_backgroundColor = OptionalColorFrom(propertyValue);
       node->RecalculateTextHighlighters();
     }
+  } else if (propertyName == "accessibilityRole") {
+    if (propertyValue.Type() == winrt::Microsoft::ReactNative::JSValueType::String) {
+      const std::string &role = propertyValue.AsString();
+      auto value = asHstring(propertyValue);
+      auto boxedValue = winrt::Windows::Foundation::PropertyValue::CreateString(value);
+
+      textBlock.SetValue(winrt::AutomationProperties::LocalizedControlTypeProperty(), boxedValue);
+      if (role == "header") {
+        xaml::Automation::AutomationProperties::SetHeadingLevel(
+            textBlock, winrt::Peers::AutomationHeadingLevel::Level2);
+      } else {
+        textBlock.ClearValue(winrt::AutomationProperties::HeadingLevelProperty());
+      }
+    } else if (propertyValue.IsNull()) {
+      textBlock.ClearValue(winrt::AutomationProperties::LocalizedControlTypeProperty());
+      textBlock.ClearValue(winrt::AutomationProperties::HeadingLevelProperty());
+    }
   } else {
     return Super::UpdateProperty(nodeToUpdate, propertyName, propertyValue);
   }