good_columns.json

{
    "Account_Owner__c": "The Account Owner field represents the user or record owner associated with the Account. This field helps identify the primary contact person for the account, enabling effective communication and management of the customer relationship.",
    "Account_Record_Type__c": "The Account Record Type field indicates the type of account record, such as whether it is a standard account, an opportunity account, or a customer account. This information is crucial for tracking and managing sales activities, customer interactions, and other business processes within Salesforce.",
    "Account_Type__c": "The Account Type field represents the type of account that a customer has with your organization. This information helps you to segment your customerbase and tailor your marketing efforts and customer service interactions to meet their specific needs. Possible values for this field include \"Commercial,\" \"Government,\" \"Education,\" and \"Non-Profit.\"",
    "Account__c": "A master record that represents a single customer or client, including information such as address, contact details, and sales history.",
    "Campaign_MQL_Connector__c": "This field connects Marketing Qualified Leads (MQLs) to campaigns, allowing marketers to track the performance of their campaigns and measure the effectiveness of their leads.",
    "City": "The city where the customer or lead is located, used for geographic targeting and segmentation.",
    "Company": "This field represents the name of the company that is associated with the current record, providing a clear and concise way to identify the company and its role in the sales process.",
    "Country": "This field represents the two-letter code for the country where the account is located, as specified by the ISO 3166-1 standard.",
    "CountryCode": "The two-letter code for the country where the customer is located, used for tax and regulatory compliance purposes.",
    "CreatedById": "The ID of the user who created the record.",
    "CreatedDate": "The date and time when this record was created.",
    "Created_By_Role__c": "The Created By Role field indicates the role or title of the user who created the record, providing insight into which users or teams are responsible for each record.",
    "CurrencyIsoCode": "The CurrencyIsoCode field represents the International Organization for Standardization (ISO) currency code for the currency associated with the record. This field is used to consistently store and retrieve currency information across Salesforce, ensuring accurate financial calculations and reporting.",
    "DOZISF__ZoomInfo_Company_ID__c": "The ZoomInfo Company ID, a unique identifier for the company associated with this account or contact in ZoomInfo. This field links the Salesforce record with the corresponding ZoomInfo company profile, allowing for seamless access to ZoomInfo data within Salesforce.",
    "DOZISF__ZoomInfo_Enrich_Status__c": "This field tracks the enrichment status of leads and accounts from ZoomInfo, allowing sales teams to quickly identify the level of enrichment and take appropriate actions.",
    "DOZISF__ZoomInfo_First_Updated__c": "The date and time when the first ZoomInfo record was updated. This field captures the timestamp of when the record was last synced from ZoomInfo.",
    "DOZISF__ZoomInfo_Id__c": "This field represents the unique identifier for the ZoomInfo account associated with the lead or contact. It is used to link the Salesforce record to the corresponding ZoomInfo profile, enabling a more detailed view of the prospect's information and behavior.",
    "DOZISF__ZoomInfo_Last_Updated__c": "The Last Updated date and time of the ZoomInfo information for this record, asynchronously updated to ensure the most current information is available for sales and marketing activities.",
    "Days_to_Disqualified__c": "The number of days until a lead is disqualified if the lead does not meet the specified criteria or if the lead is not engaged within a specified time period. This field helps sales teams to prioritize their follow-up efforts and to disqualify leads that are unlikely to convert.",
    "Description": "A brief summary or explanation of the item or record, providing additional context or details to help users understand its purpose or usage.",
    "Disqualified_Date__c": "The date when the lead or opportunity was disqualified or no longer eligible for consideration. This information is important for tracking the sales pipeline and understanding the success of sales efforts.",
    "Disqualified_Next_Steps__c": "This field is used to capture the specific next steps that were disqualified during the sales process. It allows sales teams to track and analyze the reasons why certain selling opportunities were disqualified, and to use that information to improve their sales strategies and increase their close rates.",
    "Disqualified_Reason__c": "This field is used to capture the reason why a lead or opportunity was disqualified or no longer being pursued. It helps sales teams track and analyze the reasons for disqualification, enabling them to refine their sales strategies and improve their chances of closing deals.",
    "Disqualified__c": "This field is used to track whether a lead or opportunity has been disqualified from further consideration. A value of True indicates that the lead or opportunity has been disqualified, while a value of False indicates that it is still eligible for consideration.",
    "Do_Not_Contact__c": "This field indicates whether or not a contact should be excluded from sales and marketing communications. A \"Yes\" value in this field will ensure that the contact is not included in email campaigns, phone calls, or other outreach efforts.",
    "First_Touch_Campaign_Record_Type__c": "The First Touch Campaign Record Type field represents the type of record that was the first touchpoint for a campaign. This field is used to track the origin of the campaign and help with campaign attribution. It can be used to segment campaigns based on the type of record that initiated the campaign, such as a sales lead, a marketing contact, or a customer service request.",
    "First_Touch_Campaign_Type__c": "First Touch Campaign Type is a field that captures the type of campaign that resulted in the initial contact with a lead or opportunity. This information helps Salesforce users track the effectiveness of their marketing campaigns and better understand the customer journey.",
    "HasOptedOutOfEmail": "Indicates whether the contact has opted out of receiving marketing emails from the organization.",
    "Industry": "The Industry column represents the industry or sector that the account or contact belongs to, such as Technology, Finance, Healthcare, etc. This information is important for sales teams to understand the market landscape and tailor their sales strategies accordingly.",
    "IsDeleted": "This field indicates whether the record has been deleted or not. A value of true means the record has been deleted, while a value of false means the record is active and has not been deleted.",
    "IsUnreadByOwner": "Indicates whether the record is currently unread by the owner.",
    "KS_Lead_Status_Change_Time_Stamp__c": "The date and time when the lead status was last changed, as recorded in Salesforce. This field is used to track the history of changes made to the lead status and to identify when and by whom the status was last updated.",
    "LastActivityDate": "The date of the most recent activity for this account, such as a meeting, call, or task completion. This information helps you track the timeline of interactions with the account and prioritize future outreach efforts.",
    "LastModifiedById": "The ID of the user who last modified the record. This field captures the user who made the most recent changes to the record, helping you track changes and maintain version history.",
    "LastModifiedDate": "The date and time when the record was last modified, indicating the most current version of the information. This field helps track changes to the record over time and provides a history of updates.",
    "Last_Touch_Campaign_Record_Type__c": "The type of record that was last touched by a campaign.",
    "Last_Touch_Campaign__c": "The Last Touch Campaign field captures the campaign name associated with the last touchpoint the lead had with your company before converting or becoming inactive. This field helps you track the effectiveness of your marketing campaigns and identify which campaigns are driving the most engagement and conversions.",
    "LeadSource": "The source of the lead, such as a webform, trade show, or referral. This information is used to track the effectiveness of different lead generation strategies and to understand the origin of new leads.",
    "Lead_ID_18_Digit__c": "A unique identifier for Lead records, consisting of 18 digits. This field is used to differentiate between Leads in Salesforce and is a critical field for tracking and reporting purposes.",
    "Leads_Keep__c": "This field records the lead's likelihood of being a good fit for our product, based on the customer's budget, authority, need, and timeline. It is used to prioritize leads and focus our sales efforts on the most promising opportunities.",
    "Lifecycle_Status__c": "Indicates the current stage of the account or contact in the sales process, such as Prospect, Qualified Opportunity, or Closed Won/Lost.",
    "Lofted__c": "This field represents whether or not the product has a lofted design, which is a feature that allows the product to have a higher roofline or more vertical walls to provide additional headroom and storage.",
    "MQL_Date__c": "The date when the Marketing Qualified Lead (MQL) was created. This field captures the date when the lead was first identified as a potential sales opportunity and entered into Salesforce as an MQL. This information is useful for tracking the performance of marketing campaigns and measuring the effectiveness of lead generation efforts.",
    "MQL_Priority_Colour__c": "The MQL_Priority_Colour__c field is used to categorize Marketing Qualified Leads (MQLs) based on their potential value and priority. This field allows sales teams to quickly identify and prioritize high-value leads, enabling them to focus their efforts on the most promising opportunities.",
    "MQL_Priority__c": "The MQL_Priority__c field is used to represent the priority level of a Marketing Qualified Lead (MQL) within an organization's sales and marketing funnel. This field allows sales and marketing teams to categorize and prioritize MQLs based on their potential value and likelihood of conversion into Sales Qualified Leads (SQLs).",
    "MQL__c": "Marketing Qualified Lead (MQL) - This field is used to track and categorize leads that have been qualified by the marketing team as potential sales opportunities. MQLs are leads that have shown interest in our product or service and have been deemed qualified enough to be passed on to the sales team for further follow-up.",
    "Matched_Account_Type__c": "The account type that was matched from the lead or contact record to the account record, indicating the level of matching accuracy. This information can help sales teams better manage their customer data and make more informed decisions about their sales efforts.",
    "No_Longer_Employed__c": "This field indicates whether the contact is no longer employed by the company. A value of \"True\" means the contact is no longer employed, while a value of \"False\" means the contact is still employed.",
    "NumberOfEmployees": "Number of full-time equivalent employees, including temporary and part-time workers, but excluding contractors and interns. This field provides a snapshot of the size of the organization at a given point in time, and can be used to track growth and benchmark against industry standards.",
    "Open_Opportunity__c": "The Open Opportunity field represents the total open opportunities that are not yet won or lost, providing a clear view of the sales pipeline and potential revenue.",
    "Opt_In__c": "This field indicates whether the contact has opted-in to receive marketing communications from our company. It serves as a way to track and manage contact preferences for email and other marketing campaigns.",
    "OwnerId": "The OwnerId column represents the unique identifier of the owner of this record.",
    "Owner_Role__c": "The Owner Role field indicates the role of the owner of the record, such as manager, director, or executive. This information is useful for organizations to understand the hierarchy of their teams and the responsibilities of each owner.",
    "Pardot_Job_Title_Function__c": "This field captures the user's job title and function in the Pardot marketing automation system, providing valuable information about their professional background and responsibilities. This information can be used to personalize marketing campaigns and improve targeting efforts.",
    "PhotoUrl": "The PhotoUrl field allows you to upload and store a photo or image associated with the record. This field can be used to store product images, customer logos, or other visual assets that are relevant to the record. The photo can be uploaded as an attachment or linked to an external URL.",
    "PostalCode": "The PostalCode field represents the postal code or zip code of the customer's location. This information is critical for determining the customer's shipping and billing addresses, as well as for sales tax calculations.",
    "Rating": "A rating given to a product or service based on the user's experience or satisfaction, usually on a scale of 1 to 5 stars. This rating can be used to provide feedback to the product or service provider, and can also be used to help other users make informed purchasing decisions.",
    "RecordTypeId": "Unique identifier for the record type, used to differentiate between different record types in Salesforce. This field is used to classify records into different categories, such as Opportunities, Accounts, and Contacts.",
    "SAL_Date__c": "The date associated with the sale. This column will store the date when the sale was closed or the date when the agreement was signed, providing a clear picture of the sales performance and trends over time.",
    "SalesLoft1__Active_Lead__c": "This field tracks whether a lead is currently active or not, allowing sales teams to prioritize their outreach and follow-up efforts.",
    "SalesLoft1__Most_Recent_Cadence_Name__c": "The most recent cadence name used for SalesLoft1, representing the current state of the sales process for this opportunity. This information is crucial for sales teams to effectively manage their sales activities and track the progress of their sales opportunities.",
    "SalesLoft1__Most_Recent_Last_Completed_Step__c": "This field tracks the most recent step completed in the SalesLoft1 process, providing a record of the current state of the opportunity and enabling sales teams to easily identify the next best action.",
    "Sales_Territory__c": "The Sales_Territory__c field represents the sales territory associated with a specific account or opportunity. This field allows sales teams to track and manage their sales activities within specific geographic or customer segments, enabling more effective and targeted sales efforts.",
    "State": "The State column represents the current state or status of the opportunity, such as \"Prospecting\", \"Evaluation\", \"Negotiation\", \"Closed Won\", or \"Closed Lost\".",
    "StateCode": "The StateCode column represents the two-letter abbreviation for the state or province where the customer is located. This information is used to track and manage sales activities and customer information within the Salesforce platform.",
    "Sub_Industry__c": "The sub-industry of the company, providing additional context for targeted marketing and sales efforts.",
    "SystemModstamp": "The SystemModstamp field records the date and time when the record was last modified by the system, including updates made by automated processes such as workflows or Apex code. This field helps you track changes made to the record outside of user input, and can be useful for auditing and debugging purposes.",
    "Test_Pardot__c": "This field represents a custom Pardot engagement score, which is used to measure the effectiveness of marketing campaigns and track the engagement of leads over time.",
    "Title": "\":\n\nDescription: A brief title or name for this item or record, typically at the top of the page or display.",
    "Website": "The Website field allows you to enter the URL of your company's official website, providing customers with a central location to learn more about your products or services and access valuable resources and information.",
    "_airbyte_ab_id": "Unique identifier for an Airbyte connection.",
    "_airbyte_emitted_at": "The _airbyte_emitted_at field represents the date and time when Airbyte emitted a message to the corresponding Salesforce object. It helps Salesforce administrators and developers track the timing of messages and identify any potential issues with the integration.",
    "pi__Pardot_Last_Scored_At__c": "The date and time when the lead was last scored by Pardot. This field is updated whenever a lead is scored or re-scored by Pardot, providing a historical record of the lead's scoring activity.",
    "pi__campaign__c": "This field represents the Campaign object related to the Account, Contact, or Lead. It links the Account, Contact, or Lead to a specific marketing campaign, allowing you to track the effectiveness of your marketing efforts and manage your campaigns more efficiently.",
    "pi__conversion_date__c": "The conversion date field tracks the date when a lead or opportunity was converted into a customer, allowing sales teams to measure the conversion rate and identify patterns in their sales process.",
    "pi__conversion_object_name__c": "This field represents the name of the object that was used for the conversion in a marketing campaign. It helps track the specific object that was targeted for conversion, and allows for more detailed analysis of conversion rates and campaign effectiveness.",
    "pi__conversion_object_type__c": "The object type related to a Programmatic Investment (Pi) conversion, such as a \"Lead\" or \"Opportunity\".",
    "pi__created_date__c": "The date when the salesforce platform created this custom object. This information helps you keep track of when the object was created and can be useful for auditing or reporting purposes.",
    "pi__first_activity__c": "The first activity date for a prospect, indicating when the prospect first engaged with the company or its representatives. This field helps Salesforce users track the prospect's movement through the sales process and understand the timing of key interactions.",
    "pi__grade__c": "This field represents the Product Interaction grade which is a categorization of the product's interaction with the customer. It is a customizable picklist field that allows sales teams to classify products based on their interaction level, such as Low, Medium, or High. This information is important for understanding the customer's needs and tailoring the sales approach accordingly.",
    "pi__last_activity__c": "Indicates the last activity a customer performed before becoming inactive, including all activity types: e.g., case resolution, opportunity closure, or product purchase. This will aid Salesforce users in identifying inactive customers and tailoring marketing efforts to reactivate them.",
    "pi__notes__c": "This field captures any additional notes or comments related to the partner interaction. This information can be useful for tracking the progression of the partner relationship, identifying areas for improvement, and understanding any specific needs or concerns the partner may have.",
    "pi__pardot_hard_bounced__c": "This field tracks whether a contact or lead has hard bounced on a Pardot email send. A hard bounce indicates that the recipient's email address is invalid and cannot be delivered, and is typically marked with a status of \"Bounced\" in Pardot.",
    "pi__score__c": "This field represents a prospect's likelihood of purchasing our product or service, based on their online behavior and other factors. The score is calculated using a proprietary algorithm and is used to prioritize outreach efforts and personalize the sales experience.",
    "pi__url__c": "This field contains the permanent URL for the associated record, which can be used to access the record directly from the Internet or other external systems.",
    "target": "The Target field represents the unique identifier or label given to a specific account, contact, or lead that is being targeted for a particular Salesforce campaign or marketing effort. This field helps Salesforce users track the progress and effectiveness of their marketing initiatives and tailor their outreach efforts to specific audiences.",
    "zi_recordpurchasedate__c": "The date the record was purchased, as recorded by the sales representative or sales manager. This field can help track the performance of sales representatives and identify trends in customer purchasing behavior."
}