diff --git a/dev/tasks/macros.jinja b/dev/tasks/macros.jinja
index 63cb2fc6dd101..082d33b124f9f 100644
--- a/dev/tasks/macros.jinja
+++ b/dev/tasks/macros.jinja
@@ -189,7 +189,7 @@ env:
     shell: bash
     run: |
       python3 -m pip install git+https://github.com/Anaconda-Platform/anaconda-client.git@1.12.3
-      anaconda -t ${CROSSBOW_SCIENTIFIC_PYTHON_UPLOAD_TOKEN} upload --force -u scientific-python-nightly-wheels --label dev {{ pattern }}
+      anaconda -t ${CROSSBOW_SCIENTIFIC_PYTHON_UPLOAD_TOKEN} upload --force -u scientific-python-nightly-wheels --label main {{ pattern }}
     env:
       CROSSBOW_SCIENTIFIC_PYTHON_UPLOAD_TOKEN: {{ '${{ secrets.CROSSBOW_SCIENTIFIC_PYTHON_UPLOAD_TOKEN }}' }}
   {% endif %}