diff --git a/app/code/Magento/Cookie/view/frontend/web/js/notices.js b/app/code/Magento/Cookie/view/frontend/web/js/notices.js
index 8ae7d64875822..253950747ce14 100644
--- a/app/code/Magento/Cookie/view/frontend/web/js/notices.js
+++ b/app/code/Magento/Cookie/view/frontend/web/js/notices.js
@@ -24,7 +24,7 @@ define([
             $(this.options.cookieAllowButtonSelector).on('click', $.proxy(function () {
                 var cookieExpires = new Date(new Date().getTime() + this.options.cookieLifetime * 1000);
 
-                $.mage.cookies.set(this.options.cookieName, this.options.cookieValue, {
+                $.mage.cookies.set(this.options.cookieName, JSON.stringify(this.options.cookieValue), {
                     expires: cookieExpires
                 });