diff --git a/app/code/Magento/Cookie/view/frontend/web/js/notices.js b/app/code/Magento/Cookie/view/frontend/web/js/notices.js
index d7f0fa3874756..0b526ca5c27e3 100644
--- a/app/code/Magento/Cookie/view/frontend/web/js/notices.js
+++ b/app/code/Magento/Cookie/view/frontend/web/js/notices.js
@@ -20,7 +20,10 @@ define([
             $(this.options.cookieAllowButtonSelector).on('click', $.proxy(function() {
                 var cookieExpires = new Date(new Date().getTime() + this.options.cookieLifetime * 1000);
 
-                $.mage.cookies.set(this.options.cookieName, this.options.cookieValue, {expires: cookieExpires});
+                $.mage.cookies.set(this.options.cookieName, JSON.stringify(this.options.cookieValue), {
+                    expires: cookieExpires
+                });
+
                 if ($.mage.cookies.get(this.options.cookieName)) {
                     window.location.reload();
                 } else {