seo-ify-for-search-ification.md

layout	title	desc	group_work	slides
slide-deck	SEO-ify for search-ification	A group activity to help understand understand SEO and work towards organizing & categorizing content.	true	type content super-big-text **SEO-ify for search-ification** content ## What & why Making your website show early in search results helps people find you. We need to help search engines understand our content, our search keywords—and write content for human beings. **Organizing & categorizing content will really help websites show in search results.** type col1 col2 two-col ## Set up 1. Form into pairs 2. Use Mill Street Florist’s old website 3. Work together to improve the SEO for the site 4. Discuss the solution as a group **We’ll be using the archived version of their website because the new one is much better.** ### Focus on these pages - [Home](https://web.archive.org/web/20180917110503/http://www.millstreetflorist.com/) - [Shop: River Ramble](https://web.archive.org/web/20180917105928/http://www.millstreetflorist.com/river-ramble/) - [Contact](https://web.archive.org/web/20180910025534/http://www.millstreetflorist.com/contact-us/) *These links are gonna be a little slow—so open them up in separate tabs and wait them out.* content ## A. Determine the focus 1. Figure out the focus of the website & each page 2. Determine the top 5 keywords people might search 3. Massage the keywords for the 3 different pages 3. Prioritize the keywords for each page from 1–5 **You will end with 15 prioritized keywords—keywords can (and should) repeat on pages** content ## B. Improve the SEO for every page *Pay attention to your top 5 keywords!* 1. Write a unique & helpful `<title>` for each page 2. Write a max 150 character description for each page 3. Improve keywords in the `<h1>` 4. Improve keywords in the first `<p>` tag 5. Improve keywords in the `<a>` tags (navigation?) 6. Improve keywords in the URLs content ## C. Structure the information 1. Prepare content for [Schema.org](https://schema.org/docs/full.html) objects: - [Organization](https://schema.org/Organization) - [Product](https://schema.org/Product) 2. Prepare content for social media: - Title - Description - Preview image