diff --git a/web/app/components/swr-initor.tsx b/web/app/components/swr-initor.tsx
index ae27738d42850..61a4344fc6d37 100644
--- a/web/app/components/swr-initor.tsx
+++ b/web/app/components/swr-initor.tsx
@@ -15,6 +15,14 @@ const SwrInitor = ({
   const searchParams = useSearchParams()
   const consoleToken = searchParams.get('console_token')
   const consoleTokenFromLocalStorage = localStorage?.getItem('console_token')
+  const utm = {
+    utm_source: searchParams.get('utm_source') || '',
+    utm_medium: searchParams.get('utm_medium') || '',
+    utm_campaign: searchParams.get('utm_campaign') || '',
+    utm_content: searchParams.get('utm_content') || '',
+    utm_term: searchParams.get('utm_term') || '',
+  }
+  localStorage?.setItem('utm', JSON.stringify(utm))
   const [init, setInit] = useState(false)
 
   useEffect(() => {
@@ -23,7 +31,7 @@ const SwrInitor = ({
 
     if (consoleToken) {
       localStorage?.setItem('console_token', consoleToken!)
-      router.replace('/apps', { forceOptimisticNavigation: false })
+      router.replace('/apps', { forceOptimisticNavigation: false } as any)
     }
     setInit(true)
   }, [])
diff --git a/web/context/provider-context.tsx b/web/context/provider-context.tsx
index 56d6bc04038ca..ae8b8dbbf1806 100644
--- a/web/context/provider-context.tsx
+++ b/web/context/provider-context.tsx
@@ -7,6 +7,7 @@ import {
   fetchModelList,
   fetchModelProviders,
   fetchSupportRetrievalMethods,
+  operationUtm,
 } from '@/service/common'
 import {
   ModelFeatureEnum,
@@ -97,6 +98,23 @@ export const ProviderContextProvider = ({
   const [isFetchedPlan, setIsFetchedPlan] = useState(false)
   const [enableBilling, setEnableBilling] = useState(true)
   const [enableReplaceWebAppLogo, setEnableReplaceWebAppLogo] = useState(false)
+
+  const handleOperateUtm = () => {
+    let utm
+    try {
+      utm = JSON.parse(localStorage?.getItem('utm') || '{}')
+    }
+    catch (e) {
+      utm = {
+        utm_source: '',
+        utm_medium: '',
+        utm_campaign: '',
+        utm_content: '',
+        utm_term: '',
+      }
+    }
+    operationUtm({ url: '/operation/utm', body: utm })
+  }
   useEffect(() => {
     (async () => {
       const data = await fetchCurrentPlanInfo()
@@ -105,13 +123,7 @@ export const ProviderContextProvider = ({
       setEnableReplaceWebAppLogo(data.can_replace_logo)
       if (enabled) {
         setPlan(parseCurrentPlan(data))
-        // setPlan(parseCurrentPlan({
-        //   ...data,
-        //   annotation_quota_limit: {
-        //     ...data.annotation_quota_limit,
-        //     limit: 10,
-        //   },
-        // }))
+        handleOperateUtm()
         setIsFetchedPlan(true)
       }
     })()
diff --git a/web/models/common.ts b/web/models/common.ts
index f8038d5d3507f..5f8795688ee2f 100644
--- a/web/models/common.ts
+++ b/web/models/common.ts
@@ -251,3 +251,11 @@ export type ModerationService = (
     text: string
   }
 ) => Promise<ModerateResponse>
+
+export type Utm = {
+  utm_source?: string
+  utm_medium?: string
+  utm_campaign?: string
+  utm_term?: string
+  utm_content?: string
+}
diff --git a/web/service/common.ts b/web/service/common.ts
index a3a1c7c8118f3..2ae3cf964679d 100644
--- a/web/service/common.ts
+++ b/web/service/common.ts
@@ -20,6 +20,7 @@ import type {
   ProviderAzureToken,
   SetupStatusResponse,
   UserProfileOriginResponse,
+  Utm,
 } from '@/models/common'
 import type {
   UpdateOpenAIKeyResponse,
@@ -262,3 +263,7 @@ type RetrievalMethodsRes = {
 export const fetchSupportRetrievalMethods: Fetcher<RetrievalMethodsRes, string> = (url) => {
   return get<RetrievalMethodsRes>(url)
 }
+
+export const operationUtm: Fetcher<CommonResponse, { url: string; body: Utm }> = ({ url, body }) => {
+  return post(url, { body }) as Promise<CommonResponse>
+}