diff --git a/.github/ISSUE_TEMPLATE/cut-release.md b/.github/ISSUE_TEMPLATE/cut-release.md
index a4852e66c1d..17d8c8938a9 100644
--- a/.github/ISSUE_TEMPLATE/cut-release.md
+++ b/.github/ISSUE_TEMPLATE/cut-release.md
@@ -43,7 +43,7 @@ http://bit.ly/relmanagers-handbook#releases-management
 
 Image promotion:
 Use `krel promote images` to create a pull request
-http://bit.ly/k8s-image-promotion
+https://sigs.k8s.io/promo-tools/docs/promotion-pull-requests.md
 
 Notify #release-management on Slack:
 Announce the release in a message in the Channel and paste the link