diff --git a/Makefile b/Makefile
index d4f625e18f52..3a926e610324 100644
--- a/Makefile
+++ b/Makefile
@@ -168,7 +168,7 @@ LDFLAGS := $(shell hack/version.sh)
 all: test managers clusterctl
 
 help:  # Display this help
-	@awk 'BEGIN {FS = ":.*##"; printf "\nUsage:\n  make \033[36m<target>\033[0m\n\nTargets:\n"} /^[0-9A-Za-z_-]+:.*?##/ { printf "  \033[36m%-45s\033[0m %s\n", $$1, $$2 } /^##@/ { printf "\n\033[1m%s\033[0m\n", substr($$0, 5) } ' $(MAKEFILE_LIST)
+	@awk 'BEGIN {FS = ":.*##"; printf "\nUsage:\n  make \033[36m<target>\033[0m\n\nTargets:\n"} /^[0-9A-Za-z_-]+:.*?##/ { printf "  \033[36m%-45s\033[0m %s\n", $$1, $$2 } /^\$$\([0-9A-Za-z_-]+\):.*?##/ { gsub("_","-", $$1); printf "  \033[36m%-45s\033[0m %s\n", tolower(substr($$1, 3, length($$1)-7)), $$2 } /^##@/ { printf "\n\033[1m%s\033[0m\n", substr($$0, 5) } ' $(MAKEFILE_LIST)
 
 ## --------------------------------------
 ## Generate / Manifests