diff --git a/pkg/controller/controller_binding.go b/pkg/controller/controller_binding.go
index fa4facfab77..10330099314 100644
--- a/pkg/controller/controller_binding.go
+++ b/pkg/controller/controller_binding.go
@@ -1218,6 +1218,7 @@ func (c *controller) prepareBindRequest(
 		"platform":           ContextProfilePlatformKubernetes,
 		"namespace":          instance.Namespace,
 		clusterIdentifierKey: clusterID,
+		"instance_name":      instance.Name,
 	}
 
 	request := &osb.BindRequest{
diff --git a/pkg/controller/controller_instance.go b/pkg/controller/controller_instance.go
index db3e556e07c..1cb350d9dca 100644
--- a/pkg/controller/controller_instance.go
+++ b/pkg/controller/controller_instance.go
@@ -2211,6 +2211,7 @@ func (c *controller) prepareRequestHelper(instance *v1beta1.ServiceInstance, pla
 		"platform":           ContextProfilePlatformKubernetes,
 		"namespace":          instance.Namespace,
 		clusterIdentifierKey: id,
+		"instance_name":      instance.Name,
 	}
 	return rh, nil
 }
diff --git a/pkg/controller/controller_test.go b/pkg/controller/controller_test.go
index 4c6bf4ddb0d..b3bf9e038a7 100644
--- a/pkg/controller/controller_test.go
+++ b/pkg/controller/controller_test.go
@@ -98,6 +98,7 @@ var (
 	testContext         = map[string]interface{}{
 		"platform":           ContextProfilePlatformKubernetes,
 		"namespace":          testNamespace,
+		"instance_name":      testServiceInstanceName,
 		clusterIdentifierKey: testClusterID,
 	}
 )