diff --git a/.travis.yml b/.travis.yml
index 7239ea695f..8c42b17950 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -10,7 +10,7 @@ go:
   - 1.8
   - 1.9
 
-go_import_path: github.com/tensorflow/k8s
+go_import_path: github.com/kubeflow/tf-operator
 
 install:
   # get coveralls.io support
@@ -19,7 +19,7 @@ install:
   - gometalinter --install
 
 script:
-  - go build -o tf-operator github.com/tensorflow/k8s/cmd/tf_operator
+  - go build -o tf-operator github.com/kubeflow/tf-operator/cmd/tf_operator
   - gometalinter --config=linter_config.json ./pkg/...
   # We customize the build step because by default
   # Travis runs go test -v ./... which will include the vendor
diff --git a/README.md b/README.md
index 21e5c0dc12..a4fc910351 100644
--- a/README.md
+++ b/README.md
@@ -1,8 +1,8 @@
 # K8s Custom Resource and Operator For TensorFlow jobs
 
-[![Build Status](https://travis-ci.org/tensorflow/k8s.svg?branch=master)](https://travis-ci.org/tensorflow/k8s)
-[![Coverage Status](https://coveralls.io/repos/github/tensorflow/k8s/badge.svg?branch=master)](https://coveralls.io/github/tensorflow/k8s?branch=master)
-[![Go Report Card](https://goreportcard.com/badge/github.com/tensorflow/k8s)](https://goreportcard.com/report/github.com/tensorflow/k8s)
+[![Build Status](https://travis-ci.org/kubeflow/tf-operator.svg?branch=master)](https://travis-ci.org/kubeflow/tf-operator)
+[![Coverage Status](https://coveralls.io/repos/github/kubeflow/tf-operator/badge.svg?branch=master)](https://coveralls.io/github/kubeflow/tf-operator?branch=master)
+[![Go Report Card](https://goreportcard.com/badge/github.com/kubeflow/tf-operator)](https://goreportcard.com/report/github.com/kubeflow/tf-operator)
 [Prow Test Dashboard](https://k8s-testgrid.appspot.com/sig-big-data)
 [Prow Jobs](https://prow.k8s.io/?repo=tensorflow%2Fk8s)
 
@@ -97,11 +97,11 @@ TFJob requires Kubernetes >= 1.8
     PASSED: tf-job-tfjob-test-pqxkwk
     ```
 
-### Installing `tensorflow/k8s`'s Dashboard
+### Installing `kubeflow/tf-operator`'s Dashboard
 
 > **Caution: the dashboard is in very early development stage!**
 
-`tensorflow/k8s` also includes a dashboard allowing you to monitor and create `TFJobs` through a web UI.
+`kubeflow/tf-operator` also includes a dashboard allowing you to monitor and create `TFJobs` through a web UI.
 To deploy the dashboard, set `dashboard.install` to `true`.
 Note that by default the dashboard will only be accessible from within the cluster or by proxying, as the default `ServiceType` is `ClusterIP`.
 If you wish to expose the dashboard through an external IP, set `dashboard.serviceType` to `LoadBalancer`.
@@ -174,7 +174,7 @@ Subsequently, any pod requesting a resource of type `alpha.kubernetes.io/nvidia-
 You create a job by defining a TFJob and then creating it with.
 
 ```
-kubectl create -f https://raw.githubusercontent.com/tensorflow/k8s/master/examples/tf_job.yaml
+kubectl create -f https://raw.githubusercontent.com/kubeflow/tf-operator/master/examples/tf_job.yaml
 ```
 
 In this case the job spec looks like the following
@@ -280,9 +280,9 @@ for using GPUs.
 ### Requesting a TensorBoard instance
 
 You can also ask the `TFJob` operator to create a TensorBoard instance
-by including a [TensorBoardSpec](https://github.com/tensorflow/k8s/blob/master/pkg/apis/tensorflow/v1alpha1/types.go#L95)
+by including a [TensorBoardSpec](https://github.com/kubeflow/tf-operator/blob/master/pkg/apis/tensorflow/v1alpha1/types.go#L95)
 in your job. The table below describes the important fields in
-[TensorBoardSpec](https://github.com/tensorflow/k8s/blob/master/pkg/apis/tensorflow/v1alpha1/types.go#L95).
+[TensorBoardSpec](https://github.com/kubeflow/tf-operator/blob/master/pkg/apis/tensorflow/v1alpha1/types.go#L95).
 
 | Name | Description | Required | Default |
 |---|---|---|---|
diff --git a/build/images/tf_operator/build_and_push.py b/build/images/tf_operator/build_and_push.py
index 75f91b02f2..c09a522459 100755
--- a/build/images/tf_operator/build_and_push.py
+++ b/build/images/tf_operator/build_and_push.py
@@ -104,9 +104,9 @@ def main():  # pylint: disable=too-many-locals, too-many-statements
   go_path = os.environ["GOPATH"]
 
   targets = [
-      "github.com/tensorflow/k8s/cmd/tf_operator",
-      "github.com/tensorflow/k8s/test/e2e",
-      "github.com/tensorflow/k8s/dashboard/backend",
+      "github.com/kubeflow/tf-operator/cmd/tf_operator",
+      "github.com/kubeflow/tf-operator/test/e2e",
+      "github.com/kubeflow/tf-operator/dashboard/backend",
   ]
   for t in targets:
     subprocess.check_call(["go", "install", t])
diff --git a/build/release/README.md b/build/release/README.md
index f8e17965d1..d386575d48 100644
--- a/build/release/README.md
+++ b/build/release/README.md
@@ -1,6 +1,6 @@
 ## Releasing
 
-* The script [release.py](https://github.com/tensorflow/k8s/blob/master/py/release.py) will build and push a release
+* The script [release.py](https://github.com/kubeflow/tf-operator/blob/master/py/release.py) will build and push a release
   based on the latest green postsubmit.
 
 * The script can be run continuously and will periodically check for new
diff --git a/cmd/tf_operator/app/server.go b/cmd/tf_operator/app/server.go
index 60a6413bc7..7a58c3469e 100644
--- a/cmd/tf_operator/app/server.go
+++ b/cmd/tf_operator/app/server.go
@@ -31,15 +31,15 @@ import (
 	"k8s.io/client-go/tools/leaderelection/resourcelock"
 	"k8s.io/client-go/tools/record"
 
-	"github.com/tensorflow/k8s/cmd/tf_operator/app/options"
-	"github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
-	tfjobclient "github.com/tensorflow/k8s/pkg/client/clientset/versioned"
-	"github.com/tensorflow/k8s/pkg/client/clientset/versioned/scheme"
-	informers "github.com/tensorflow/k8s/pkg/client/informers/externalversions"
-	"github.com/tensorflow/k8s/pkg/controller"
-	"github.com/tensorflow/k8s/pkg/util"
-	"github.com/tensorflow/k8s/pkg/util/k8sutil"
-	"github.com/tensorflow/k8s/version"
+	"github.com/kubeflow/tf-operator/cmd/tf_operator/app/options"
+	"github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
+	tfjobclient "github.com/kubeflow/tf-operator/pkg/client/clientset/versioned"
+	"github.com/kubeflow/tf-operator/pkg/client/clientset/versioned/scheme"
+	informers "github.com/kubeflow/tf-operator/pkg/client/informers/externalversions"
+	"github.com/kubeflow/tf-operator/pkg/controller"
+	"github.com/kubeflow/tf-operator/pkg/util"
+	"github.com/kubeflow/tf-operator/pkg/util/k8sutil"
+	"github.com/kubeflow/tf-operator/version"
 )
 
 var (
diff --git a/cmd/tf_operator/main.go b/cmd/tf_operator/main.go
index 84a66de061..fd98df722a 100644
--- a/cmd/tf_operator/main.go
+++ b/cmd/tf_operator/main.go
@@ -19,8 +19,8 @@ import (
 	"fmt"
 	"os"
 
-	"github.com/tensorflow/k8s/cmd/tf_operator/app"
-	"github.com/tensorflow/k8s/cmd/tf_operator/app/options"
+	"github.com/kubeflow/tf-operator/cmd/tf_operator/app"
+	"github.com/kubeflow/tf-operator/cmd/tf_operator/app/options"
 )
 
 func main() {
diff --git a/dashboard/backend/client/manager.go b/dashboard/backend/client/manager.go
index ff18052035..1a7295d19c 100644
--- a/dashboard/backend/client/manager.go
+++ b/dashboard/backend/client/manager.go
@@ -2,8 +2,8 @@
 package client
 
 import (
-	"github.com/tensorflow/k8s/pkg/client/clientset/versioned"
-	"github.com/tensorflow/k8s/pkg/util/k8sutil"
+	"github.com/kubeflow/tf-operator/pkg/client/clientset/versioned"
+	"github.com/kubeflow/tf-operator/pkg/util/k8sutil"
 	"k8s.io/client-go/kubernetes"
 	"k8s.io/client-go/rest"
 )
diff --git a/dashboard/backend/handler/api_handler.go b/dashboard/backend/handler/api_handler.go
index 5e112169d0..a1e668360d 100644
--- a/dashboard/backend/handler/api_handler.go
+++ b/dashboard/backend/handler/api_handler.go
@@ -9,8 +9,8 @@ import (
 	log "github.com/golang/glog"
 
 	"github.com/emicklei/go-restful"
-	"github.com/tensorflow/k8s/dashboard/backend/client"
-	"github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
+	"github.com/kubeflow/tf-operator/dashboard/backend/client"
+	"github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
 
 	"k8s.io/api/core/v1"
 	metav1 "k8s.io/apimachinery/pkg/apis/meta/v1"
diff --git a/dashboard/backend/main.go b/dashboard/backend/main.go
index 4126b512b2..cd78ebb914 100644
--- a/dashboard/backend/main.go
+++ b/dashboard/backend/main.go
@@ -5,8 +5,8 @@ import (
 	"net/http"
 	"os"
 
-	"github.com/tensorflow/k8s/dashboard/backend/client"
-	"github.com/tensorflow/k8s/dashboard/backend/handler"
+	"github.com/kubeflow/tf-operator/dashboard/backend/client"
+	"github.com/kubeflow/tf-operator/dashboard/backend/handler"
 )
 
 func main() {
diff --git a/dashboard/frontend/README.md b/dashboard/frontend/README.md
index 811282aa14..28a11f67ca 100644
--- a/dashboard/frontend/README.md
+++ b/dashboard/frontend/README.md
@@ -1,6 +1,6 @@
 # Frontend code for Kubeflow
 
-[![styled with prettier](https://img.shields.io/badge/styled_with-prettier-ff69b4.svg)](https://github.com/tensorflow/k8s)
+[![styled with prettier](https://img.shields.io/badge/styled_with-prettier-ff69b4.svg)](https://github.com/kubeflow/tf-operator)
 
 ## Editor Setup
 
diff --git a/dashboard/frontend/package.json b/dashboard/frontend/package.json
index cad67247c9..b650dbadb9 100644
--- a/dashboard/frontend/package.json
+++ b/dashboard/frontend/package.json
@@ -1,7 +1,7 @@
 {
   "name": "tensorflowk8s-dashboard",
   "version": "0.1.0",
-  "description": "Dashboard for tensorflow/k8s.",
+  "description": "Dashboard for kubeflow/tf-operator.",
   "private": true,
   "dependencies": {
     "lodash": "^4.17.4",
diff --git a/dashboard/frontend/public/index.html b/dashboard/frontend/public/index.html
index 5e4046beab..bc190d67d1 100644
--- a/dashboard/frontend/public/index.html
+++ b/dashboard/frontend/public/index.html
@@ -18,7 +18,7 @@
       work correctly both with client-side routing and a non-root public URL.
       Learn how to configure a non-root public URL by running `npm run build`.
     -->
-    <title>TensorFlow/k8s</title>
+    <title>kubeflow/tf-operator</title>
   </head>
   <body>
     <noscript>
diff --git a/dashboard/frontend/src/components/App.js b/dashboard/frontend/src/components/App.js
index f692717825..9d74401b20 100644
--- a/dashboard/frontend/src/components/App.js
+++ b/dashboard/frontend/src/components/App.js
@@ -60,7 +60,7 @@ const App = () => {
               rel="stylesheet"
             />
             <div style={headerStyle}>
-              <h1 style={brandingStyle}>TensorFlow/k8s</h1>
+              <h1 style={brandingStyle}>kubeflow/tf-operator</h1>
               <FlatButton
                 label="Create"
                 primary={true}
diff --git a/developer_guide.md b/developer_guide.md
index 13bfb1d2ab..a55ce2db0c 100644
--- a/developer_guide.md
+++ b/developer_guide.md
@@ -85,10 +85,10 @@ Create a symbolic link inside your GOPATH to the location you checked out the co
 
 ```sh
 mkdir -p ${GOPATH}/src/github.com/tensorflow
-ln -sf ${GIT_TRAINING} ${GOPATH}/src/github.com/tensorflow/k8s
+ln -sf ${GIT_TRAINING} ${GOPATH}/src/github.com/kubeflow/tf-operator
 ```
 
-* GIT_TRAINING should be the location where you checked out https://github.com/tensorflow/k8s
+* GIT_TRAINING should be the location where you checked out https://github.com/kubeflow/tf-operator
 
 Resolve dependencies (if you don't have glide install, check how to do it [here](https://github.com/Masterminds/glide/blob/master/README.md#install))
 
@@ -101,7 +101,7 @@ glide install -v
 Build it
 
 ```sh
-go install github.com/tensorflow/k8s/cmd/tf_operator
+go install github.com/kubeflow/tf-operator/cmd/tf_operator
 ```
 
 ## Building all the artifacts.
@@ -153,7 +153,7 @@ The first command creates a CRD `tfjobs`. And the second command runs the operat
 operator is working, create an example job and you should see jobs created by it.
 
 ```sh
-kubectl create -f https://raw.githubusercontent.com/tensorflow/k8s/master/examples/tf_job.yaml
+kubectl create -f https://raw.githubusercontent.com/kubeflow/tf-operator/master/examples/tf_job.yaml
 ```
 
 ## Go version
diff --git a/examples/gke/TF on GKE.ipynb b/examples/gke/TF on GKE.ipynb
index 1900bb6995..1090477860 100644
--- a/examples/gke/TF on GKE.ipynb	
+++ b/examples/gke/TF on GKE.ipynb	
@@ -6,7 +6,7 @@
    "source": [
     "# TF on GKE\n",
     "\n",
-    "This notebook shows how to run the [TensorFlow CIFAR10 sample](https://github.com/tensorflow/models/tree/master/tutorials/image/cifar10_estimator) on GKE using [TFJobs](https://github.com/tensorflow/k8s)"
+    "This notebook shows how to run the [TensorFlow CIFAR10 sample](https://github.com/tensorflow/models/tree/master/tutorials/image/cifar10_estimator) on GKE using [TFJobs](https://github.com/kubeflow/tf-operator)"
    ]
   },
   {
@@ -39,8 +39,8 @@
     "  * You need to map in docker if you want tobuild docker images inside the container.\n",
     "  * Alternatively, you can set \"use_gcb\" to true in order to build the images using Google Container Builder\n",
     "  \n",
-    "Additionally the [py package](https://github.com/tensorflow/k8s/tree/master/py) must be a top level package importable as py\n",
-    "  * If you cloned [tensorflow/k8s](https://github.com/tensorflow/k8s) and are running this notebook in place the path with be configured automatically"
+    "Additionally the [py package](https://github.com/kubeflow/tf-operator/tree/master/py) must be a top level package importable as py\n",
+    "  * If you cloned [kubeflow/tf-operator](https://github.com/kubeflow/tf-operator) and are running this notebook in place the path with be configured automatically"
    ]
   },
   {
@@ -149,7 +149,7 @@
     "  from py import build_and_push_image\n",
     "  from py import util\n",
     "except ImportError:\n",
-    "  raise ImportError(\"Please ensure the py package in https://github.com/tensorflow/k8s is a top level package\")\n",
+    "  raise ImportError(\"Please ensure the py package in https://github.com/kubeflow/tf-operator is a top level package\")\n",
     "import StringIO\n",
     "import subprocess\n",
     "import urllib\n",
@@ -384,7 +384,7 @@
    "source": [
     "### Install the Operator\n",
     "\n",
-    "* We need to deploy the [TFJob](https://github.com/tensorflow/k8s) custom resource on our K8s cluster\n",
+    "* We need to deploy the [TFJob](https://github.com/kubeflow/tf-operator) custom resource on our K8s cluster\n",
     "* TFJob is deployed using the [helm](https://github.com/kubernetes/helm) package manager so first we need to setup helm on our cluster"
    ]
   },
diff --git a/examples/gke/notebook_image/Dockerfile b/examples/gke/notebook_image/Dockerfile
index dff71da8ad..7dbb0fb9cf 100644
--- a/examples/gke/notebook_image/Dockerfile
+++ b/examples/gke/notebook_image/Dockerfile
@@ -1,4 +1,4 @@
-# Copyright 2017 The tensorflow/k8s Authors.
+# Copyright 2017 The Kubeflow Authors.
 #
 # Licensed under the Apache License, Version 2.0 (the "License");
 # you may not use this file except in compliance with the License.
diff --git a/glide.yaml b/glide.yaml
index 7a45d7fda2..f3876b525e 100644
--- a/glide.yaml
+++ b/glide.yaml
@@ -1,6 +1,6 @@
-package: github.com/tensorflow/k8s
+package: github.com/kubeflow/tf-operator
 ignore:
-- github.com/tensorflow/k8s
+- github.com/kubeflow/tf-operator
 import:
 - package: k8s.io/client-go
   version: v5.0.0
diff --git a/hack/update-codegen.sh b/hack/update-codegen.sh
index d9168f965c..db10d0ba43 100755
--- a/hack/update-codegen.sh
+++ b/hack/update-codegen.sh
@@ -29,6 +29,5 @@ CODEGEN_PKG=${CODEGEN_PKG:-$(cd ${SCRIPT_ROOT}; ls -d -1 ./vendor/k8s.io/code-ge
 #                  k8s.io/kubernetes. The output-base is needed for the generators to output into the vendor dir
 #                  instead of the $GOPATH directly. For normal projects this can be dropped.
 ${CODEGEN_PKG}/generate-groups.sh "defaulter,deepcopy,client,informer,lister" \
- github.com/tensorflow/k8s/pkg/client github.com/tensorflow/k8s/pkg/apis \
+ github.com/kubeflow/tf-operator/pkg/client github.com/kubeflow/tf-operator/pkg/apis \
   tensorflow:v1alpha1
-
diff --git a/pkg/apis/tensorflow/helper/helpers.go b/pkg/apis/tensorflow/helper/helpers.go
index d5c575e3ac..cebdde537e 100644
--- a/pkg/apis/tensorflow/helper/helpers.go
+++ b/pkg/apis/tensorflow/helper/helpers.go
@@ -17,8 +17,8 @@ package helper
 import (
 	"fmt"
 
-	tfv1 "github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
-	"github.com/tensorflow/k8s/pkg/util"
+	tfv1 "github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
+	"github.com/kubeflow/tf-operator/pkg/util"
 	"k8s.io/api/core/v1"
 	metav1 "k8s.io/apimachinery/pkg/apis/meta/v1"
 	"k8s.io/apimachinery/pkg/runtime/schema"
diff --git a/pkg/apis/tensorflow/helper/helpers_test.go b/pkg/apis/tensorflow/helper/helpers_test.go
index a697f7b8c4..9380555eaa 100644
--- a/pkg/apis/tensorflow/helper/helpers_test.go
+++ b/pkg/apis/tensorflow/helper/helpers_test.go
@@ -19,8 +19,8 @@ import (
 	"testing"
 
 	"github.com/gogo/protobuf/proto"
-	tfv1 "github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
-	"github.com/tensorflow/k8s/pkg/util"
+	tfv1 "github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
+	"github.com/kubeflow/tf-operator/pkg/util"
 	"k8s.io/api/core/v1"
 	"k8s.io/apimachinery/pkg/api/resource"
 )
diff --git a/pkg/apis/tensorflow/v1alpha1/defaults_test.go b/pkg/apis/tensorflow/v1alpha1/defaults_test.go
index 07bf8c5b36..419a647ea0 100644
--- a/pkg/apis/tensorflow/v1alpha1/defaults_test.go
+++ b/pkg/apis/tensorflow/v1alpha1/defaults_test.go
@@ -19,7 +19,7 @@ import (
 	"testing"
 
 	"github.com/gogo/protobuf/proto"
-	"github.com/tensorflow/k8s/pkg/util"
+	"github.com/kubeflow/tf-operator/pkg/util"
 	"k8s.io/api/core/v1"
 )
 
diff --git a/pkg/apis/tensorflow/validation/validation.go b/pkg/apis/tensorflow/validation/validation.go
index 32ac8ea58b..5c165478d4 100644
--- a/pkg/apis/tensorflow/validation/validation.go
+++ b/pkg/apis/tensorflow/validation/validation.go
@@ -18,8 +18,8 @@ import (
 	"errors"
 	"fmt"
 
-	tfv1 "github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
-	"github.com/tensorflow/k8s/pkg/util"
+	tfv1 "github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
+	"github.com/kubeflow/tf-operator/pkg/util"
 )
 
 // ValidateTFJobSpec checks that the TFJobSpec is valid.
diff --git a/pkg/apis/tensorflow/validation/validation_test.go b/pkg/apis/tensorflow/validation/validation_test.go
index faa3f8232d..670c0b4517 100644
--- a/pkg/apis/tensorflow/validation/validation_test.go
+++ b/pkg/apis/tensorflow/validation/validation_test.go
@@ -17,7 +17,7 @@ package validation
 import (
 	"testing"
 
-	tfv1 "github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
+	tfv1 "github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
 
 	"github.com/gogo/protobuf/proto"
 	"k8s.io/api/core/v1"
diff --git a/pkg/client/clientset/versioned/clientset.go b/pkg/client/clientset/versioned/clientset.go
index 303285d570..4689a311e3 100644
--- a/pkg/client/clientset/versioned/clientset.go
+++ b/pkg/client/clientset/versioned/clientset.go
@@ -18,7 +18,7 @@ package versioned
 
 import (
 	glog "github.com/golang/glog"
-	kubeflowv1alpha1 "github.com/tensorflow/k8s/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1"
+	kubeflowv1alpha1 "github.com/kubeflow/tf-operator/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1"
 	discovery "k8s.io/client-go/discovery"
 	rest "k8s.io/client-go/rest"
 	flowcontrol "k8s.io/client-go/util/flowcontrol"
diff --git a/pkg/client/clientset/versioned/fake/clientset_generated.go b/pkg/client/clientset/versioned/fake/clientset_generated.go
index d348189f8c..c3fd7a4ec7 100644
--- a/pkg/client/clientset/versioned/fake/clientset_generated.go
+++ b/pkg/client/clientset/versioned/fake/clientset_generated.go
@@ -17,9 +17,9 @@ limitations under the License.
 package fake
 
 import (
-	clientset "github.com/tensorflow/k8s/pkg/client/clientset/versioned"
-	kubeflowv1alpha1 "github.com/tensorflow/k8s/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1"
-	fakekubeflowv1alpha1 "github.com/tensorflow/k8s/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1/fake"
+	clientset "github.com/kubeflow/tf-operator/pkg/client/clientset/versioned"
+	kubeflowv1alpha1 "github.com/kubeflow/tf-operator/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1"
+	fakekubeflowv1alpha1 "github.com/kubeflow/tf-operator/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1/fake"
 	"k8s.io/apimachinery/pkg/runtime"
 	"k8s.io/apimachinery/pkg/watch"
 	"k8s.io/client-go/discovery"
diff --git a/pkg/client/clientset/versioned/fake/register.go b/pkg/client/clientset/versioned/fake/register.go
index 7ed0df387f..961aa80a58 100644
--- a/pkg/client/clientset/versioned/fake/register.go
+++ b/pkg/client/clientset/versioned/fake/register.go
@@ -17,7 +17,7 @@ limitations under the License.
 package fake
 
 import (
-	kubeflowv1alpha1 "github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
+	kubeflowv1alpha1 "github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
 	v1 "k8s.io/apimachinery/pkg/apis/meta/v1"
 	runtime "k8s.io/apimachinery/pkg/runtime"
 	schema "k8s.io/apimachinery/pkg/runtime/schema"
diff --git a/pkg/client/clientset/versioned/scheme/register.go b/pkg/client/clientset/versioned/scheme/register.go
index 0eb9f7d106..14198402e3 100644
--- a/pkg/client/clientset/versioned/scheme/register.go
+++ b/pkg/client/clientset/versioned/scheme/register.go
@@ -17,7 +17,7 @@ limitations under the License.
 package scheme
 
 import (
-	kubeflowv1alpha1 "github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
+	kubeflowv1alpha1 "github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
 	v1 "k8s.io/apimachinery/pkg/apis/meta/v1"
 	runtime "k8s.io/apimachinery/pkg/runtime"
 	schema "k8s.io/apimachinery/pkg/runtime/schema"
diff --git a/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1/fake/fake_kubeflow_client.go b/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1/fake/fake_kubeflow_client.go
index 2272563a1e..7cf5bd14fe 100644
--- a/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1/fake/fake_kubeflow_client.go
+++ b/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1/fake/fake_kubeflow_client.go
@@ -17,7 +17,7 @@ limitations under the License.
 package fake
 
 import (
-	v1alpha1 "github.com/tensorflow/k8s/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1"
+	v1alpha1 "github.com/kubeflow/tf-operator/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1"
 	rest "k8s.io/client-go/rest"
 	testing "k8s.io/client-go/testing"
 )
diff --git a/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1/fake/fake_tfjob.go b/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1/fake/fake_tfjob.go
index 349cdb38a2..1fe9b9e4b4 100644
--- a/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1/fake/fake_tfjob.go
+++ b/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1/fake/fake_tfjob.go
@@ -17,7 +17,7 @@ limitations under the License.
 package fake
 
 import (
-	v1alpha1 "github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
+	v1alpha1 "github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
 	v1 "k8s.io/apimachinery/pkg/apis/meta/v1"
 	labels "k8s.io/apimachinery/pkg/labels"
 	schema "k8s.io/apimachinery/pkg/runtime/schema"
diff --git a/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1/kubeflow_client.go b/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1/kubeflow_client.go
index 515c73ca0e..2e367dca56 100644
--- a/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1/kubeflow_client.go
+++ b/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1/kubeflow_client.go
@@ -17,8 +17,8 @@ limitations under the License.
 package v1alpha1
 
 import (
-	v1alpha1 "github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
-	"github.com/tensorflow/k8s/pkg/client/clientset/versioned/scheme"
+	v1alpha1 "github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
+	"github.com/kubeflow/tf-operator/pkg/client/clientset/versioned/scheme"
 	serializer "k8s.io/apimachinery/pkg/runtime/serializer"
 	rest "k8s.io/client-go/rest"
 )
diff --git a/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1/tfjob.go b/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1/tfjob.go
index c5135b42fb..046da8095a 100644
--- a/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1/tfjob.go
+++ b/pkg/client/clientset/versioned/typed/kubeflow/v1alpha1/tfjob.go
@@ -17,8 +17,8 @@ limitations under the License.
 package v1alpha1
 
 import (
-	v1alpha1 "github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
-	scheme "github.com/tensorflow/k8s/pkg/client/clientset/versioned/scheme"
+	v1alpha1 "github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
+	scheme "github.com/kubeflow/tf-operator/pkg/client/clientset/versioned/scheme"
 	v1 "k8s.io/apimachinery/pkg/apis/meta/v1"
 	types "k8s.io/apimachinery/pkg/types"
 	watch "k8s.io/apimachinery/pkg/watch"
diff --git a/pkg/client/informers/externalversions/factory.go b/pkg/client/informers/externalversions/factory.go
index e500e3e256..cb72853ca8 100644
--- a/pkg/client/informers/externalversions/factory.go
+++ b/pkg/client/informers/externalversions/factory.go
@@ -19,9 +19,9 @@ limitations under the License.
 package externalversions
 
 import (
-	versioned "github.com/tensorflow/k8s/pkg/client/clientset/versioned"
-	internalinterfaces "github.com/tensorflow/k8s/pkg/client/informers/externalversions/internalinterfaces"
-	kubeflow "github.com/tensorflow/k8s/pkg/client/informers/externalversions/kubeflow"
+	versioned "github.com/kubeflow/tf-operator/pkg/client/clientset/versioned"
+	internalinterfaces "github.com/kubeflow/tf-operator/pkg/client/informers/externalversions/internalinterfaces"
+	kubeflow "github.com/kubeflow/tf-operator/pkg/client/informers/externalversions/kubeflow"
 	runtime "k8s.io/apimachinery/pkg/runtime"
 	schema "k8s.io/apimachinery/pkg/runtime/schema"
 	cache "k8s.io/client-go/tools/cache"
diff --git a/pkg/client/informers/externalversions/generic.go b/pkg/client/informers/externalversions/generic.go
index d7b6bf48f3..47e139576a 100644
--- a/pkg/client/informers/externalversions/generic.go
+++ b/pkg/client/informers/externalversions/generic.go
@@ -20,7 +20,7 @@ package externalversions
 
 import (
 	"fmt"
-	v1alpha1 "github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
+	v1alpha1 "github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
 	schema "k8s.io/apimachinery/pkg/runtime/schema"
 	cache "k8s.io/client-go/tools/cache"
 )
diff --git a/pkg/client/informers/externalversions/internalinterfaces/factory_interfaces.go b/pkg/client/informers/externalversions/internalinterfaces/factory_interfaces.go
index 19edd655da..7330764d88 100644
--- a/pkg/client/informers/externalversions/internalinterfaces/factory_interfaces.go
+++ b/pkg/client/informers/externalversions/internalinterfaces/factory_interfaces.go
@@ -19,7 +19,7 @@ limitations under the License.
 package internalinterfaces
 
 import (
-	versioned "github.com/tensorflow/k8s/pkg/client/clientset/versioned"
+	versioned "github.com/kubeflow/tf-operator/pkg/client/clientset/versioned"
 	runtime "k8s.io/apimachinery/pkg/runtime"
 	cache "k8s.io/client-go/tools/cache"
 	time "time"
diff --git a/pkg/client/informers/externalversions/kubeflow/interface.go b/pkg/client/informers/externalversions/kubeflow/interface.go
index 41dead24fa..5bf25bcf11 100644
--- a/pkg/client/informers/externalversions/kubeflow/interface.go
+++ b/pkg/client/informers/externalversions/kubeflow/interface.go
@@ -19,8 +19,8 @@ limitations under the License.
 package kubeflow
 
 import (
-	internalinterfaces "github.com/tensorflow/k8s/pkg/client/informers/externalversions/internalinterfaces"
-	v1alpha1 "github.com/tensorflow/k8s/pkg/client/informers/externalversions/kubeflow/v1alpha1"
+	internalinterfaces "github.com/kubeflow/tf-operator/pkg/client/informers/externalversions/internalinterfaces"
+	v1alpha1 "github.com/kubeflow/tf-operator/pkg/client/informers/externalversions/kubeflow/v1alpha1"
 )
 
 // Interface provides access to each of this group's versions.
diff --git a/pkg/client/informers/externalversions/kubeflow/v1alpha1/interface.go b/pkg/client/informers/externalversions/kubeflow/v1alpha1/interface.go
index b1fd8dfa66..4890e89dfb 100644
--- a/pkg/client/informers/externalversions/kubeflow/v1alpha1/interface.go
+++ b/pkg/client/informers/externalversions/kubeflow/v1alpha1/interface.go
@@ -19,7 +19,7 @@ limitations under the License.
 package v1alpha1
 
 import (
-	internalinterfaces "github.com/tensorflow/k8s/pkg/client/informers/externalversions/internalinterfaces"
+	internalinterfaces "github.com/kubeflow/tf-operator/pkg/client/informers/externalversions/internalinterfaces"
 )
 
 // Interface provides access to all the informers in this group version.
diff --git a/pkg/client/informers/externalversions/kubeflow/v1alpha1/tfjob.go b/pkg/client/informers/externalversions/kubeflow/v1alpha1/tfjob.go
index 3dfe5cdcbb..c7d41cf020 100644
--- a/pkg/client/informers/externalversions/kubeflow/v1alpha1/tfjob.go
+++ b/pkg/client/informers/externalversions/kubeflow/v1alpha1/tfjob.go
@@ -19,10 +19,10 @@ limitations under the License.
 package v1alpha1
 
 import (
-	tensorflow_v1alpha1 "github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
-	versioned "github.com/tensorflow/k8s/pkg/client/clientset/versioned"
-	internalinterfaces "github.com/tensorflow/k8s/pkg/client/informers/externalversions/internalinterfaces"
-	v1alpha1 "github.com/tensorflow/k8s/pkg/client/listers/kubeflow/v1alpha1"
+	tensorflow_v1alpha1 "github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
+	versioned "github.com/kubeflow/tf-operator/pkg/client/clientset/versioned"
+	internalinterfaces "github.com/kubeflow/tf-operator/pkg/client/informers/externalversions/internalinterfaces"
+	v1alpha1 "github.com/kubeflow/tf-operator/pkg/client/listers/kubeflow/v1alpha1"
 	v1 "k8s.io/apimachinery/pkg/apis/meta/v1"
 	runtime "k8s.io/apimachinery/pkg/runtime"
 	watch "k8s.io/apimachinery/pkg/watch"
diff --git a/pkg/client/listers/kubeflow/v1alpha1/tfjob.go b/pkg/client/listers/kubeflow/v1alpha1/tfjob.go
index 66a6db44a7..c4e5b150e3 100644
--- a/pkg/client/listers/kubeflow/v1alpha1/tfjob.go
+++ b/pkg/client/listers/kubeflow/v1alpha1/tfjob.go
@@ -19,7 +19,7 @@ limitations under the License.
 package v1alpha1
 
 import (
-	v1alpha1 "github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
+	v1alpha1 "github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
 	"k8s.io/apimachinery/pkg/api/errors"
 	"k8s.io/apimachinery/pkg/labels"
 	"k8s.io/client-go/tools/cache"
diff --git a/pkg/controller/controller.go b/pkg/controller/controller.go
index 27cc28307c..f1305b6408 100644
--- a/pkg/controller/controller.go
+++ b/pkg/controller/controller.go
@@ -35,12 +35,12 @@ import (
 	"k8s.io/client-go/tools/record"
 	"k8s.io/client-go/util/workqueue"
 
-	tfv1alpha1 "github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
-	tfjobclient "github.com/tensorflow/k8s/pkg/client/clientset/versioned"
-	kubeflowscheme "github.com/tensorflow/k8s/pkg/client/clientset/versioned/scheme"
-	informers "github.com/tensorflow/k8s/pkg/client/informers/externalversions"
-	listers "github.com/tensorflow/k8s/pkg/client/listers/kubeflow/v1alpha1"
-	"github.com/tensorflow/k8s/pkg/trainer"
+	tfv1alpha1 "github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
+	tfjobclient "github.com/kubeflow/tf-operator/pkg/client/clientset/versioned"
+	kubeflowscheme "github.com/kubeflow/tf-operator/pkg/client/clientset/versioned/scheme"
+	informers "github.com/kubeflow/tf-operator/pkg/client/informers/externalversions"
+	listers "github.com/kubeflow/tf-operator/pkg/client/listers/kubeflow/v1alpha1"
+	"github.com/kubeflow/tf-operator/pkg/trainer"
 )
 
 const (
diff --git a/pkg/trainer/replicas.go b/pkg/trainer/replicas.go
index 56c58e1c60..0cecab0594 100644
--- a/pkg/trainer/replicas.go
+++ b/pkg/trainer/replicas.go
@@ -30,11 +30,11 @@ import (
 	"k8s.io/client-go/kubernetes"
 	"k8s.io/client-go/tools/record"
 
-	tfv1alpha1 "github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
-	"github.com/tensorflow/k8s/pkg/util/k8sutil"
+	tfv1alpha1 "github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
+	"github.com/kubeflow/tf-operator/pkg/util/k8sutil"
 	// TOOO(jlewi): Rename to apiErrors
-	"github.com/tensorflow/k8s/pkg/apis/tensorflow/helper"
-	"github.com/tensorflow/k8s/pkg/util"
+	"github.com/kubeflow/tf-operator/pkg/apis/tensorflow/helper"
+	"github.com/kubeflow/tf-operator/pkg/util"
 )
 
 const (
diff --git a/pkg/trainer/replicas_test.go b/pkg/trainer/replicas_test.go
index 771514a54e..c3afb38ddd 100644
--- a/pkg/trainer/replicas_test.go
+++ b/pkg/trainer/replicas_test.go
@@ -28,9 +28,9 @@ import (
 	"k8s.io/client-go/kubernetes/fake"
 	"k8s.io/client-go/tools/record"
 
-	tfv1alpha1 "github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
-	tfJobFake "github.com/tensorflow/k8s/pkg/client/clientset/versioned/fake"
-	"github.com/tensorflow/k8s/pkg/util"
+	tfv1alpha1 "github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
+	tfJobFake "github.com/kubeflow/tf-operator/pkg/client/clientset/versioned/fake"
+	"github.com/kubeflow/tf-operator/pkg/util"
 )
 
 var (
diff --git a/pkg/trainer/tensorboard.go b/pkg/trainer/tensorboard.go
index 8f840f19c6..65b3ff61f4 100644
--- a/pkg/trainer/tensorboard.go
+++ b/pkg/trainer/tensorboard.go
@@ -28,8 +28,8 @@ import (
 	"k8s.io/apimachinery/pkg/util/intstr"
 	"k8s.io/client-go/kubernetes"
 
-	"github.com/tensorflow/k8s/pkg/apis/tensorflow/helper"
-	tfv1alpha1 "github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
+	"github.com/kubeflow/tf-operator/pkg/apis/tensorflow/helper"
+	tfv1alpha1 "github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
 )
 
 const TbPort = 6006
diff --git a/pkg/trainer/tensorboard_test.go b/pkg/trainer/tensorboard_test.go
index 12489a5e54..f02834056f 100644
--- a/pkg/trainer/tensorboard_test.go
+++ b/pkg/trainer/tensorboard_test.go
@@ -24,9 +24,9 @@ import (
 	"k8s.io/client-go/kubernetes/fake"
 	"k8s.io/client-go/tools/record"
 
-	tfv1alpha1 "github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
-	tfJobFake "github.com/tensorflow/k8s/pkg/client/clientset/versioned/fake"
-	"github.com/tensorflow/k8s/pkg/util"
+	tfv1alpha1 "github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
+	tfJobFake "github.com/kubeflow/tf-operator/pkg/client/clientset/versioned/fake"
+	"github.com/kubeflow/tf-operator/pkg/util"
 )
 
 func TestTBReplicaSet(t *testing.T) {
diff --git a/pkg/trainer/training.go b/pkg/trainer/training.go
index e99c401d81..5f90f2384d 100644
--- a/pkg/trainer/training.go
+++ b/pkg/trainer/training.go
@@ -21,20 +21,20 @@ import (
 	"reflect"
 
 	log "github.com/golang/glog"
-	"github.com/tensorflow/k8s/pkg/util"
+	"github.com/kubeflow/tf-operator/pkg/util"
 
 	"strings"
 
-	tfv1alpha1 "github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
-	"github.com/tensorflow/k8s/pkg/apis/tensorflow/validation"
-	tfjobclient "github.com/tensorflow/k8s/pkg/client/clientset/versioned"
-	"github.com/tensorflow/k8s/pkg/client/clientset/versioned/scheme"
+	tfv1alpha1 "github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
+	"github.com/kubeflow/tf-operator/pkg/apis/tensorflow/validation"
+	tfjobclient "github.com/kubeflow/tf-operator/pkg/client/clientset/versioned"
+	"github.com/kubeflow/tf-operator/pkg/client/clientset/versioned/scheme"
 	"k8s.io/api/core/v1"
 	"k8s.io/apimachinery/pkg/types"
 	"k8s.io/client-go/kubernetes"
 	"k8s.io/client-go/tools/record"
 
-	"github.com/tensorflow/k8s/pkg/apis/tensorflow/helper"
+	"github.com/kubeflow/tf-operator/pkg/apis/tensorflow/helper"
 )
 
 // TODO(jlewi): We should switch a New pattern and make trainingJob private so we can
diff --git a/pkg/trainer/training_test.go b/pkg/trainer/training_test.go
index c71ee35439..836084148b 100644
--- a/pkg/trainer/training_test.go
+++ b/pkg/trainer/training_test.go
@@ -19,8 +19,8 @@ import (
 	"testing"
 
 	"github.com/gogo/protobuf/proto"
-	tfv1alpha1 "github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
-	tfJobFake "github.com/tensorflow/k8s/pkg/client/clientset/versioned/fake"
+	tfv1alpha1 "github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
+	tfJobFake "github.com/kubeflow/tf-operator/pkg/client/clientset/versioned/fake"
 	"k8s.io/api/core/v1"
 	"k8s.io/apimachinery/pkg/api/resource"
 	metav1 "k8s.io/apimachinery/pkg/apis/meta/v1"
diff --git a/pkg/util/k8sutil/k8sutil.go b/pkg/util/k8sutil/k8sutil.go
index 8776f5521d..b3ba1935de 100644
--- a/pkg/util/k8sutil/k8sutil.go
+++ b/pkg/util/k8sutil/k8sutil.go
@@ -19,7 +19,7 @@ import (
 	"os"
 
 	log "github.com/golang/glog"
-	tfv1alpha1 "github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
+	tfv1alpha1 "github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
 	apiextensionsclient "k8s.io/apiextensions-apiserver/pkg/client/clientset/clientset"
 	apierrors "k8s.io/apimachinery/pkg/api/errors"
 	metav1 "k8s.io/apimachinery/pkg/apis/meta/v1"
diff --git a/py/prow_test.py b/py/prow_test.py
index cca9e77f1b..779a658f51 100644
--- a/py/prow_test.py
+++ b/py/prow_test.py
@@ -32,7 +32,7 @@ def testCreateStartedPeriodic(self, mock_time):  # pylint: disable=no-self-use
     expected = {
         "timestamp": 1000,
         "repos": {
-            "tensorflow/k8s": "abcd",
+            "kubeflow/tf-operator": "abcd",
         },
     }
     blob.upload_from_string.assert_called_once_with(json.dumps(expected))
diff --git a/py/release.py b/py/release.py
index e0b41f89f5..fdf3bb7260 100755
--- a/py/release.py
+++ b/py/release.py
@@ -141,14 +141,14 @@ def build_operator_image(root_dir, registry, project=None, should_push=True,
   commit = build_and_push_image.GetGitHash(root_dir)
 
   targets = [
-      "github.com/tensorflow/k8s/cmd/tf_operator",
-      "github.com/tensorflow/k8s/test/e2e",
-      "github.com/tensorflow/k8s/dashboard/backend",
+      "github.com/kubeflow/tf-operator/cmd/tf_operator",
+      "github.com/kubeflow/tf-operator/test/e2e",
+      "github.com/kubeflow/tf-operator/dashboard/backend",
   ]
   for t in targets:
-    if t == "github.com/tensorflow/k8s/cmd/tf_operator":
+    if t == "github.com/kubeflow/tf-operator/cmd/tf_operator":
       util.run(["go", "install", "-ldflags",
-                "-X github.com/tensorflow/k8s/version.GitSHA={}".format(commit),
+                "-X github.com/kubeflow/tf-operator/version.GitSHA={}".format(commit),
                 t])
     util.run(["go", "install", t])
 
@@ -427,7 +427,7 @@ def clone_postsubmit(args):
   util.clone_repo(args.src_dir, REPO_ORG, REPO_NAME, args.commit)
 
 # TODO(jlewi): Delete this function once
-# https://github.com/tensorflow/k8s/issues/189 is fixed.
+# https://github.com/kubeflow/tf-operator/issues/189 is fixed.
 def build_commit(args, branches):
   top_dir = args.src_dir or tempfile.mkdtemp(prefix="tmpTFJobSrc")
   logging.info("Top level directory for source: %s", top_dir)
@@ -449,13 +449,13 @@ def build_commit(args, branches):
   build_and_push(go_dir, src_dir, args)
 
 # TODO(jlewi): Delete this function once
-# https://github.com/tensorflow/k8s/issues/189 is fixed.
+# https://github.com/kubeflow/tf-operator/issues/189 is fixed.
 def build_postsubmit(args):
   """Build the artifacts from a postsubmit."""
   build_commit(args, None)
 
 # TODO(jlewi): Delete this function once
-# https://github.com/tensorflow/k8s/issues/189 is fixed.
+# https://github.com/kubeflow/tf-operator/issues/189 is fixed.
 def build_pr(args):
   """Build the artifacts from a postsubmit."""
   branches = ["pull/{0}/head:pr".format(args.pr)]
diff --git a/py/release_test.py b/py/release_test.py
index dd53e24f87..af6627910f 100644
--- a/py/release_test.py
+++ b/py/release_test.py
@@ -24,7 +24,7 @@ def test_build_postsubmit(self, mock_build_and_push, mock_clone,    # pylint: di
     release.build_postsubmit(args)
 
     mock_build_and_push.assert_called_once_with(
-      '/top/src_dir/go', '/top/src_dir/go/src/github.com/tensorflow/k8s',
+      '/top/src_dir/go', '/top/src_dir/go/src/github.com/kubeflow/tf-operator',
       mock.ANY)
     mock_clone.assert_called_once_with(
       '/top/src_dir/git_tensorflow_k8s', 'tensorflow', 'k8s', None, None)
@@ -41,7 +41,7 @@ def test_build_pr(self, mock_build_and_push, mock_clone, _mock_install, _mock_os
     release.build_pr(args)
 
     mock_build_and_push.assert_called_once_with(
-      '/top/src_dir/go', '/top/src_dir/go/src/github.com/tensorflow/k8s',
+      '/top/src_dir/go', '/top/src_dir/go/src/github.com/kubeflow/tf-operator',
       mock.ANY)
     mock_clone.assert_called_once_with(
       "/top/src_dir/git_tensorflow_k8s", "tensorflow", "k8s", "22",
@@ -76,7 +76,7 @@ def test_update_chart_file(self):
     with tempfile.NamedTemporaryFile(delete=False) as hf:
       hf.write("""
 name: tf-job-operator-chart
-home: https://github.com/tensorflow/k8s
+home: https://github.com/kubeflow/tf-operator
 version: 0.1.0
 appVersion: 0.1.0
 """)
@@ -88,7 +88,7 @@ def test_update_chart_file(self):
       output = yaml.load(hf)
     expected = {
         "name": "tf-job-operator-chart",
-        "home": "https://github.com/tensorflow/k8s",
+        "home": "https://github.com/kubeflow/tf-operator",
         "version": "0.1.0-v20171019",
         "appVersion": "0.1.0-v20171019",
     }
diff --git a/test/e2e/main.go b/test/e2e/main.go
index 4a6f7f87f5..edc065f79c 100644
--- a/test/e2e/main.go
+++ b/test/e2e/main.go
@@ -7,7 +7,7 @@
 // TODO(jlewi): Do we need to make the test output conform to the TAP(https://testanything.org/)
 // protocol so we can fit into the K8s dashboard
 //
-// TODO(https://github.com/tensorflow/k8s/issues/21) The E2E test should actually run distributed TensorFlow.
+// TODO(https://github.com/kubeflow/tf-operator/issues/21) The E2E test should actually run distributed TensorFlow.
 package main
 
 import (
@@ -19,9 +19,9 @@ import (
 
 	"github.com/gogo/protobuf/proto"
 	log "github.com/golang/glog"
-	tfv1alpha1 "github.com/tensorflow/k8s/pkg/apis/tensorflow/v1alpha1"
-	tfjobclient "github.com/tensorflow/k8s/pkg/client/clientset/versioned"
-	"github.com/tensorflow/k8s/pkg/util"
+	tfv1alpha1 "github.com/kubeflow/tf-operator/pkg/apis/tensorflow/v1alpha1"
+	tfjobclient "github.com/kubeflow/tf-operator/pkg/client/clientset/versioned"
+	"github.com/kubeflow/tf-operator/pkg/util"
 	"k8s.io/api/core/v1"
 	k8s_errors "k8s.io/apimachinery/pkg/api/errors"
 	metav1 "k8s.io/apimachinery/pkg/apis/meta/v1"
diff --git a/test/test-infra/run.sh b/test/test-infra/run.sh
index 8b50451874..459334e9dd 100644
--- a/test/test-infra/run.sh
+++ b/test/test-infra/run.sh
@@ -4,11 +4,11 @@ set -ex
 # Checkout the code.
 /usr/local/bin/checkout.sh /src
 
-# Trigger a workflow	          
+# Trigger a workflow
 python -m kubeflow.testing.run_e2e_workflow \
 	--project=mlkube-testing \
 	--zone=us-east1-d \
 	--cluster=kubeflow-testing \
 	--bucket=kubernetes-jenkins \
 	--component=workflows \
-	--app_dir=/src/tensorflow/k8s/test/workflows
\ No newline at end of file
+	--app_dir=/src/kubeflow/tf-operator/test/workflows
diff --git a/test/workflows/components/workflows.libsonnet b/test/workflows/components/workflows.libsonnet
index 34ad43ff13..8d97c081bf 100644
--- a/test/workflows/components/workflows.libsonnet
+++ b/test/workflows/components/workflows.libsonnet
@@ -34,8 +34,8 @@
       local goDir = testDir + "/go";
       // Source directory where all repos should be checked out
       local srcRootDir = testDir + "/src";
-      // The directory containing the tensorflow/k8s repo
-      local srcDir = srcRootDir + "/tensorflow/k8s";
+      // The directory containing the kubeflow/tf-operator repo
+      local srcDir = srcRootDir + "/kubeflow/tf-operator";
       local image = "gcr.io/mlkube-testing/test-worker";
       // The name of the NFS volume claim to use for test files.
       // local nfsVolumeClaim = "kubeflow-testing";
diff --git a/tf-job-operator-chart/Chart.yaml b/tf-job-operator-chart/Chart.yaml
index 871e3bb1c0..25c018108b 100644
--- a/tf-job-operator-chart/Chart.yaml
+++ b/tf-job-operator-chart/Chart.yaml
@@ -1,6 +1,6 @@
 appVersion: 0.1.0
 description: K8s Custom Resource and Operator For TensorFlow jobs
-home: https://github.com/tensorflow/k8s
+home: https://github.com/kubeflow/tf-operator
 name: tf-job-operator-chart
-sources: ['https://github.com/tensorflow/k8s']
+sources: ['https://github.com/kubeflow/tf-operator']
 version: 0.2.1
diff --git a/tf_job_design_doc.md b/tf_job_design_doc.md
index 926e81961d..285b413a59 100644
--- a/tf_job_design_doc.md
+++ b/tf_job_design_doc.md
@@ -32,7 +32,7 @@ The input from the K8s team that developed CRDs and various controllers is that
 ## TFJob Resource
 
 The TFJob CRD defines a TFJob resource for K8s.
-The [TFJob](https://github.com/tensorflow/k8s/blob/master/pkg/spec/tf_job.go#L55)
+The [TFJob](https://github.com/kubeflow/tf-operator/blob/master/pkg/spec/tf_job.go#L55)
 resource is a collection of TfReplicas. Each TfReplica corresponds to a
 set of TensorFlow processes performing a role in the job;
 e.g. master, parameter server or worker. The set of replica types can be expanded (it is just an enum) to support new TF patterns such as eval workers. Figure 1. shows an example yaml spec for a distributed job.
@@ -78,14 +78,14 @@ As illustrated by Fig 1, I made an explicit decision not to try to hide or repla
 
 The controller can be used to configure defaults for TFJob to create a simpler user experience. The most common use for this right now is supporting GPUs. To use GPUs, the NVIDIA drivers and libraries need to be mounted from the host into the container. This step should become unnecessary with Kubernetes 1.8. The TFJob controller will automatically add these volume mounts based on configuration specified when the controller is started. This prevents users from having to specify them for each job. Instead, only the cluster administrator who deploys the TFJob controller needs to know how the volumes should be configured.
 
-Another use case is minimizing the boilerplate users have to write to run standard processes (e.g. [Parameter Servers](https://github.com/tensorflow/k8s/pull/36#discussion_r141135711) or TensorBoard) using official TF Docker images.
+Another use case is minimizing the boilerplate users have to write to run standard processes (e.g. [Parameter Servers](https://github.com/kubeflow/tf-operator/pull/36#discussion_r141135711) or TensorBoard) using official TF Docker images.
 
 
 ## Controller
 
 The controller manages a distributed TFJob by creating a series of Job controllers Fig 2. The TFJob controller sets the environment variable TF_CONFIG to make the TensorFlow cluster spec and replica type (PS, WORKER, MASTER) and replica index available to TensorFlow code. The Job controller takes care of restarting TensorFlow processes that terminate due to an error. Additional logic in the TFJob controller looks at exit codes and fails the job if a TF process exits with an exit code indicating a permanent error. The TFJob controller treats exit codes of 1-127 as permanent errors; this is an arbitrary convention.
 
-When the master exits successfully or with a permanent error the job is considered finished. There is an open issue([issues/61](https://github.com/tensorflow/k8s/issues/61)) to make the changes necessary to support evaluation with the Estimator API in 1.4.  The pods aren't deleted until the TFJob is deleted. This allows the logs to be fetched via kubectl logs.
+When the master exits successfully or with a permanent error the job is considered finished. There is an open issue([issues/61](https://github.com/kubeflow/tf-operator/issues/61)) to make the changes necessary to support evaluation with the Estimator API in 1.4.  The pods aren't deleted until the TFJob is deleted. This allows the logs to be fetched via kubectl logs.
 
 ![Resources for TFJob](docs/diagrams/tfjob_k8s_resources.svg)