diff --git a/tools/copy.js b/tools/copy.js
index 46107342b..4088c0337 100644
--- a/tools/copy.js
+++ b/tools/copy.js
@@ -37,10 +37,12 @@ async function copy({ watch } = {}) {
     const watcher = await new Promise((resolve, reject) => {
       gaze('src/content/**/*.*', (err, val) => err ? reject(err) : resolve(val));
     });
-    watcher.on('changed', async (file) => {
+    const cp = async (file) => {
       const relPath = file.substr(path.join(__dirname, '../src/content/').length);
       await ncp(`src/content/${relPath}`, `build/content/${relPath}`);
-    });
+    }
+    watcher.on('changed', cp);
+    watcher.on('added',   cp);
   }
 }