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Google Online Marketing Challenge

The Google Online Marketing Challenge is a unique opportunity for students to experience and create online marketing campaigns using Google AdWords. Over 110,000 students and professors from almost 100 countries have participated in the past 9 years.

1. Pre-Course Preparation

  1. What is AdWords?
  2. Setup a Google Account
  3. Create a Google Partners Account

2. Introduction To Digital Marketing

  1. The Digital Garage: Boost your Digital Knowledge
  2. Digital Marketing Glossary
  3. Building your Online Marketing Plan

3. Adwords Fundamentals

  1. Adwords Fundamentals Prep Course
  2. AdWords Fundamentals: Exam Study Guide
  3. Fundamentals Refresher Guide
  4. Google Academy for Ads
  5. Guide To AdWords Success
  6. Building Relevant Ads with Ad Extensions
  7. How to Build the Best Keyword List
  8. Campaign Settings
  9. 3 Steps to Budget Smarts

4. Search Advertising

  1. Search Advertising Prep Course
  2. Search Advertising: Exam Study Guide
  3. Search Refresher Guide
  4. Introduction to Remarketing Lists for Search Ads (RLSA)
  5. Supercharge Search with Remarketing Lists for Search Ads (RLSA)

5. Display Advertising

  1. Display Advertising Prep Course
  2. Display Advertising: Exam Study Guide
  3. Display Refresher Guide
  4. Display Settings
  5. Introduction to Remarketing
  6. Setting up Remarketing

6. Mobile Advertising

  1. Mobile Advertising Prep Course
  2. Mobile Advertising: Exam Study Guide
  3. Mobile Refresher Guide
  4. Mobile Ads

7. Video Advertising

  1. Video Advertising Prep Course
  2. Video Advertising: Exam Study Guide
  3. Video Refresher Guide
  4. Types of Video Ads
  5. Selling AdWords for Video
  6. How to Make Video Ads

8. Shopping Advertising

  1. Shopping Advertising Prep Course
  2. Shopping Advertising: Exam Study Guide
  3. Shopping Refresher Guide

9. Analytics

  1. Analytics Academy
  2. Analytics IQ Study Guide
  3. Adwords and Analytics
  4. Google Analytics | Smart Goals

10. Tools and Best Practices

  1. Google Best Practices Guide
  2. Think with Google Planning Tools
  3. Keyword Planner and Display Planner
  4. Google Trends
  5. Consumer Barometer with Google

11. Google My Business

  1. What is Google My Business?
  2. Why is a Google My Business listing important?
  3. How to Create and Verify a Business Listing
  4. How to Make Changes to Business Information

Resources

  1. Google Online Marketing Challenge