diff --git a/.github/workflows/kind-e2e.yaml b/.github/workflows/kind-e2e.yaml
index 729f227228..5429b1c026 100644
--- a/.github/workflows/kind-e2e.yaml
+++ b/.github/workflows/kind-e2e.yaml
@@ -131,12 +131,12 @@ jobs:
     - name: Run Smoke Test
       run: |
         # Test with kind load
-        KO_DOCKER_REPO=kind.local ko apply --platform=all -f ./cmd/ko/test
+        KO_DOCKER_REPO=kind.local ko apply --platform=all -f ./test
         kubectl wait --timeout=10s --for=condition=Ready pod/kodata
         kubectl delete pod kodata
 
         # Test with registry
-        ko apply --platform=all -f ./cmd/ko/test
+        ko apply --platform=all -f ./test
         kubectl wait --timeout=60s --for=condition=Ready pod/kodata
         kubectl delete pod kodata
 
diff --git a/README.md b/README.md
index 56d73b7557..b6885a1ff8 100644
--- a/README.md
+++ b/README.md
@@ -13,10 +13,10 @@
 
 `ko` can be installed and upgraded by running:
 
-**Note**: Golang version `1.12.0` or higher is required.
+**Note**: Golang version `1.14.0` or higher is required.
 
 ```shell
-GO111MODULE=on go get github.com/google/ko/cmd/ko
+go get github.com/google/ko
 ```
 
 ## Authenticating
@@ -49,7 +49,7 @@ like `github.com/google/ko/cmd`.
 
 **One of the goals of `ko` is to make containers invisible infrastructure.**
 Simply replace image references in your Kubernetes yaml with the import path for
-your Go binary prefixed with `ko://` (e.g. `ko://github.com/google/ko/cmd/ko`),
+your Go binary prefixed with `ko://` (e.g. `ko://github.com/google/ko/test`),
 and `ko` will handle containerizing and publishing that container image as
 needed.
 
@@ -409,27 +409,27 @@ for referencing them should be through the `KO_DATA_PATH` environment variable.
 The intent of this is to enable users to test things outside of `ko` as follows:
 
 ```shell
-KO_DATA_PATH=$PWD/cmd/ko/test/kodata go run ./cmd/ko/test/*.go
+KO_DATA_PATH=$PWD/test/kodata go run ./test/*.go
 2018/07/19 23:35:20 Hello there
 ```
 
 This produces identical output to being run within the container locally:
 
 ```shell
-ko publish -L ./cmd/test
-2018/07/19 23:36:11 Using base gcr.io/distroless/static:nonroot for github.com/google/ko/cmd/test
-2018/07/19 23:36:12 Loading ko.local/github.com/google/ko/cmd/test:703c205bf2f405af520b40536b87aafadcf181562b8faa6690fd2992084c8577
-2018/07/19 23:36:13 Loaded ko.local/github.com/google/ko/cmd/test:703c205bf2f405af520b40536b87aafadcf181562b8faa6690fd2992084c8577
+ko publish -L ./test
+2018/07/19 23:36:11 Using base gcr.io/distroless/static:nonroot for github.com/google/ko/test
+2018/07/19 23:36:12 Loading ko.local/github.com/google/ko/test:703c205bf2f405af520b40536b87aafadcf181562b8faa6690fd2992084c8577
+2018/07/19 23:36:13 Loaded ko.local/github.com/google/ko/test:703c205bf2f405af520b40536b87aafadcf181562b8faa6690fd2992084c8577
 
-docker run -ti --rm ko.local/github.com/google/ko/cmd/test:703c205bf2f405af520b40536b87aafadcf181562b8faa6690fd2992084c8577
+docker run -ti --rm ko.local/github.com/google/ko/test:703c205bf2f405af520b40536b87aafadcf181562b8faa6690fd2992084c8577
 2018/07/19 23:36:25 Hello there
 ```
 
 ... or on cluster:
 
 ```shell
-ko apply -f cmd/ko/test/test.yaml
-2018/07/19 23:38:24 Using base gcr.io/distroless/static:nonroot for github.com/google/ko/cmd/test
+ko apply -f test/test.yaml
+2018/07/19 23:38:24 Using base gcr.io/distroless/static:nonroot for github.com/google/ko/test
 2018/07/19 23:38:25 Publishing us.gcr.io/my-project/test-294a7bdc57d85dc6ddeef5ba38a59fe9:latest
 2018/07/19 23:38:26 mounted blob: sha256:988abcba36b5948da8baa1e3616b94c0b56da814b8f6ff3ae3ac316e375e093a
 2018/07/19 23:38:26 mounted blob: sha256:57752e7f9593cbfb7101af994b136a369ecc8174332866622db32a264f3fbefd
diff --git a/cmd/ko/main.go b/cmd/ko/main.go
index 2e85db545a..ab26edf868 100644
--- a/cmd/ko/main.go
+++ b/cmd/ko/main.go
@@ -14,6 +14,10 @@
 
 package main
 
+// HEY! YOU! This file has moved to the root of the project.
+// !! PLEASE DO NOT ADD NEW FEATURES HERE !!
+// Only sync with the root/main.go.
+
 import (
 	"log"
 	"os"
@@ -25,6 +29,15 @@ import (
 	"github.com/spf13/cobra"
 )
 
+const Deprecation258 = `NOTICE!
+-----------------------------------------------------------------
+Please install ko from github.com/google/ko.
+
+For more information see:
+   https://github.com/google/ko/issues/258
+-----------------------------------------------------------------
+`
+
 func main() {
 	logs.Warn.SetOutput(os.Stderr)
 	logs.Progress.SetOutput(os.Stderr)
@@ -43,6 +56,8 @@ func main() {
 	// registry.
 	cmds.AddCommand(cranecmd.NewCmdAuth())
 
+	log.Print(Deprecation258)
+
 	if err := cmds.Execute(); err != nil {
 		log.Fatalf("error during command execution: %v", err)
 	}
diff --git a/cmd/ko/test/kodata/HEAD b/cmd/ko/test/kodata/HEAD
deleted file mode 120000
index 481bd4eff4..0000000000
--- a/cmd/ko/test/kodata/HEAD
+++ /dev/null
@@ -1 +0,0 @@
-../../../../.git/HEAD
\ No newline at end of file
diff --git a/cmd/ko/test/kodata/refs b/cmd/ko/test/kodata/refs
deleted file mode 120000
index fe164fe40f..0000000000
--- a/cmd/ko/test/kodata/refs
+++ /dev/null
@@ -1 +0,0 @@
-../../../../.git/refs
\ No newline at end of file
diff --git a/hack/update-deps.sh b/hack/update-deps.sh
index 25be8103ef..cb928175c7 100755
--- a/hack/update-deps.sh
+++ b/hack/update-deps.sh
@@ -29,3 +29,4 @@ go mod vendor
 # Delete all vendored broken symlinks.
 # From https://stackoverflow.com/questions/22097130/delete-all-broken-symbolic-links-with-a-line
 find vendor/ -type l -exec sh -c 'for x; do [ -e "$x" ] || rm "$x"; done' _ {} +
+
diff --git a/integration_test.sh b/integration_test.sh
index e0e15aa9de..65ede2947e 100755
--- a/integration_test.sh
+++ b/integration_test.sh
@@ -29,7 +29,7 @@ sed -i 's/Hello World/TEST/g' ./vendor/github.com/go-training/helloworld/main.go
 
 echo "Building ko"
 
-RESULT="$(GO111MODULE="on" GOFLAGS="-mod=vendor" go build ./cmd/ko)"
+RESULT="$(GO111MODULE="on" GOFLAGS="-mod=vendor" go build .)"
 
 echo "Beginning scenarios."
 
diff --git a/main.go b/main.go
new file mode 100644
index 0000000000..1f37fa0971
--- /dev/null
+++ b/main.go
@@ -0,0 +1,51 @@
+/*
+Copyright 2020 Google LLC All Rights Reserved.
+
+Licensed under the Apache License, Version 2.0 (the "License");
+you may not use this file except in compliance with the License.
+You may obtain a copy of the License at
+
+    http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software
+distributed under the License is distributed on an "AS IS" BASIS,
+WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+See the License for the specific language governing permissions and
+limitations under the License.
+*/
+
+package main
+
+import (
+	"log"
+	"os"
+
+	cranecmd "github.com/google/go-containerregistry/cmd/crane/cmd"
+	"github.com/google/go-containerregistry/pkg/logs"
+	"github.com/spf13/cobra"
+
+	"github.com/google/ko/pkg/commands"
+)
+
+func main() {
+	logs.Warn.SetOutput(os.Stderr)
+	logs.Progress.SetOutput(os.Stderr)
+
+	// Parent command to which all subcommands are added.
+	cmds := &cobra.Command{
+		Use:   "ko",
+		Short: "Rapidly iterate with Go, Containers, and Kubernetes.",
+		Run: func(cmd *cobra.Command, args []string) {
+			cmd.Help()
+		},
+	}
+	commands.AddKubeCommands(cmds)
+
+	// Also add the auth group from crane to facilitate logging into a
+	// registry.
+	cmds.AddCommand(cranecmd.NewCmdAuth())
+
+	if err := cmds.Execute(); err != nil {
+		log.Fatal("error during command execution:", err)
+	}
+}
diff --git a/pkg/build/gobuild_test.go b/pkg/build/gobuild_test.go
index 61a00b159d..5c5a0131ca 100644
--- a/pkg/build/gobuild_test.go
+++ b/pkg/build/gobuild_test.go
@@ -46,7 +46,7 @@ func TestGoBuildIsSupportedRef(t *testing.T) {
 
 	// Supported import paths.
 	for _, importpath := range []string{
-		"ko://github.com/google/ko/cmd/ko", // ko can build itself.
+		"ko://github.com/google/ko", // ko can build itself.
 	} {
 		t.Run(importpath, func(t *testing.T) {
 			if err := ng.IsSupportedReference(importpath); err != nil {
@@ -76,7 +76,7 @@ func TestGoBuildIsSupportedRefWithModules(t *testing.T) {
 
 	mods := &modules{
 		main: &modInfo{
-			Path: "github.com/google/ko/cmd/ko/test",
+			Path: "github.com/google/ko/test",
 			Dir:  ".",
 		},
 		deps: map[string]*modInfo{
@@ -92,8 +92,8 @@ func TestGoBuildIsSupportedRefWithModules(t *testing.T) {
 		withModuleInfo(mods),
 		withBuildContext(stubBuildContext{
 			// make all referenced deps commands
-			"github.com/google/ko/cmd/ko/test": &gb.Package{Name: "main"},
-			"github.com/some/module/cmd":       &gb.Package{Name: "main"},
+			"github.com/google/ko/test":  &gb.Package{Name: "main"},
+			"github.com/some/module/cmd": &gb.Package{Name: "main"},
 
 			"github.com/google/ko/pkg/build": &gb.Package{Name: "build"},
 		}),
@@ -106,8 +106,8 @@ func TestGoBuildIsSupportedRefWithModules(t *testing.T) {
 
 	// Supported import paths.
 	for _, importpath := range []string{
-		"ko://github.com/google/ko/cmd/ko/test", // ko can build the test package.
-		"ko://github.com/some/module/cmd",       // ko can build commands in dependent modules
+		"ko://github.com/google/ko/test",  // ko can build the test package.
+		"ko://github.com/some/module/cmd", // ko can build commands in dependent modules
 	} {
 		t.Run(importpath, func(t *testing.T) {
 			if err := ng.IsSupportedReference(importpath); err != nil {
@@ -120,7 +120,7 @@ func TestGoBuildIsSupportedRefWithModules(t *testing.T) {
 	for _, importpath := range []string{
 		"ko://github.com/google/ko/pkg/build",       // not a command.
 		"ko://github.com/google/ko/pkg/nonexistent", // does not exist.
-		"ko://github.com/google/ko/cmd/ko",          // not in this module.
+		"ko://github.com/google/ko",                 // not in this module.
 	} {
 		t.Run(importpath, func(t *testing.T) {
 			if err := ng.IsSupportedReference(importpath); err == nil {
@@ -166,7 +166,7 @@ func TestGoBuildNoKoData(t *testing.T) {
 		t.Fatalf("NewGo() = %v", err)
 	}
 
-	result, err := ng.Build(context.Background(), StrictScheme+filepath.Join(importpath, "cmd", "ko"))
+	result, err := ng.Build(context.Background(), StrictScheme+importpath)
 	if err != nil {
 		t.Fatalf("Build() = %v", err)
 	}
@@ -191,7 +191,7 @@ func TestGoBuildNoKoData(t *testing.T) {
 
 	// Check that rebuilding the image again results in the same image digest.
 	t.Run("check determinism", func(t *testing.T) {
-		result2, err := ng.Build(context.Background(), StrictScheme+filepath.Join(importpath, "cmd", "ko"))
+		result2, err := ng.Build(context.Background(), StrictScheme+importpath)
 		if err != nil {
 			t.Fatalf("Build() = %v", err)
 		}
@@ -407,7 +407,7 @@ func TestGoBuild(t *testing.T) {
 		t.Fatalf("NewGo() = %v", err)
 	}
 
-	result, err := ng.Build(context.Background(), StrictScheme+filepath.Join(importpath, "cmd", "ko", "test"))
+	result, err := ng.Build(context.Background(), StrictScheme+filepath.Join(importpath, "test"))
 	if err != nil {
 		t.Fatalf("Build() = %v", err)
 	}
@@ -421,7 +421,7 @@ func TestGoBuild(t *testing.T) {
 
 	// Check that rebuilding the image again results in the same image digest.
 	t.Run("check determinism", func(t *testing.T) {
-		result2, err := ng.Build(context.Background(), StrictScheme+filepath.Join(importpath, "cmd", "ko", "test"))
+		result2, err := ng.Build(context.Background(), StrictScheme+filepath.Join(importpath, "test"))
 		if err != nil {
 			t.Fatalf("Build() = %v", err)
 		}
@@ -461,7 +461,7 @@ func TestGoBuildIndex(t *testing.T) {
 		t.Fatalf("NewGo() = %v", err)
 	}
 
-	result, err := ng.Build(context.Background(), StrictScheme+filepath.Join(importpath, "cmd", "ko", "test"))
+	result, err := ng.Build(context.Background(), StrictScheme+filepath.Join(importpath, "test"))
 	if err != nil {
 		t.Fatalf("Build() = %v", err)
 	}
@@ -490,7 +490,7 @@ func TestGoBuildIndex(t *testing.T) {
 
 	// Check that rebuilding the image again results in the same image digest.
 	t.Run("check determinism", func(t *testing.T) {
-		result2, err := ng.Build(context.Background(), StrictScheme+filepath.Join(importpath, "cmd", "ko", "test"))
+		result2, err := ng.Build(context.Background(), StrictScheme+filepath.Join(importpath, "test"))
 		if err != nil {
 			t.Fatalf("Build() = %v", err)
 		}
@@ -531,7 +531,7 @@ func TestNestedIndex(t *testing.T) {
 		t.Fatalf("NewGo() = %v", err)
 	}
 
-	_, err = ng.Build(context.Background(), StrictScheme+filepath.Join(importpath, "cmd", "ko", "test"))
+	_, err = ng.Build(context.Background(), StrictScheme+filepath.Join(importpath, "test"))
 	if err == nil {
 		t.Fatal("Build() expected err")
 	}
diff --git a/pkg/publish/daemon_test.go b/pkg/publish/daemon_test.go
index e6b9d223ef..ccc2528dac 100644
--- a/pkg/publish/daemon_test.go
+++ b/pkg/publish/daemon_test.go
@@ -48,7 +48,7 @@ func init() {
 }
 
 func TestDaemon(t *testing.T) {
-	importpath := "github.com/google/ko/cmd/ko"
+	importpath := "github.com/google/ko"
 	img, err := random.Image(1024, 1)
 	if err != nil {
 		t.Fatalf("random.Image() = %v", err)
@@ -65,7 +65,7 @@ func TestDaemon(t *testing.T) {
 func TestDaemonTags(t *testing.T) {
 	Tags = nil
 
-	importpath := "github.com/google/ko/cmd/ko"
+	importpath := "github.com/google/ko"
 	img, err := random.Image(1024, 1)
 	if err != nil {
 		t.Fatalf("random.Image() = %v", err)
@@ -78,7 +78,7 @@ func TestDaemonTags(t *testing.T) {
 		t.Errorf("Publish() = %v, wanted prefix %v", got, want)
 	}
 
-	expected := []string{"ko.local/099ba5bcefdead87f92606265fb99ac0:v2.0.0", "ko.local/099ba5bcefdead87f92606265fb99ac0:v1.2.3", "ko.local/099ba5bcefdead87f92606265fb99ac0:production"}
+	expected := []string{"ko.local/98b8c7facdad74510a7cae0cd368eb4e:v2.0.0", "ko.local/98b8c7facdad74510a7cae0cd368eb4e:v1.2.3", "ko.local/98b8c7facdad74510a7cae0cd368eb4e:production"}
 
 	for i, v := range expected {
 		if Tags[i] != v {
diff --git a/cmd/ko/test/kenobi b/test/kenobi
similarity index 100%
rename from cmd/ko/test/kenobi
rename to test/kenobi
diff --git a/test/kodata/HEAD b/test/kodata/HEAD
new file mode 120000
index 0000000000..68ad874ce5
--- /dev/null
+++ b/test/kodata/HEAD
@@ -0,0 +1 @@
+../../.git/HEAD
\ No newline at end of file
diff --git a/cmd/ko/test/kodata/kenobi b/test/kodata/kenobi
similarity index 100%
rename from cmd/ko/test/kodata/kenobi
rename to test/kodata/kenobi
diff --git a/test/kodata/refs b/test/kodata/refs
new file mode 120000
index 0000000000..dcbeeb0065
--- /dev/null
+++ b/test/kodata/refs
@@ -0,0 +1 @@
+../../.git/refs
\ No newline at end of file
diff --git a/cmd/ko/test/main.go b/test/main.go
similarity index 100%
rename from cmd/ko/test/main.go
rename to test/main.go
diff --git a/cmd/ko/test/test.yaml b/test/test.yaml
similarity index 93%
rename from cmd/ko/test/test.yaml
rename to test/test.yaml
index 462345446d..717402a1d4 100644
--- a/cmd/ko/test/test.yaml
+++ b/test/test.yaml
@@ -18,5 +18,5 @@ metadata:
 spec:
   containers:
   - name: obiwan
-    image: ko://github.com/google/ko/cmd/ko/test
+    image: ko://github.com/google/ko/test
   restartPolicy: Never