diff --git a/pkg/credentials/gitcreds/ssh.go b/pkg/credentials/gitcreds/ssh.go
index 8107419c..f6d2b2cc 100644
--- a/pkg/credentials/gitcreds/ssh.go
+++ b/pkg/credentials/gitcreds/ssh.go
@@ -57,13 +57,13 @@ func (dc *sshGitConfig) String() string {
 func (dc *sshGitConfig) Set(value string) error {
 	parts := strings.Split(value, "=")
 	if len(parts) != 2 {
-		return fmt.Errorf("Expect entries of the form secret=url, got: %v", value)
+		return fmt.Errorf("expect entries of the form secret=url, got: %v", value)
 	}
 	secret := parts[0]
 	url := parts[1]
 
 	if _, ok := dc.entries[url]; ok {
-		return fmt.Errorf("Multiple entries for url: %v", url)
+		return fmt.Errorf("multiple entries for url: %v", url)
 	}
 
 	e, err := newSshEntry(url, secret)
diff --git a/pkg/logs/logs.go b/pkg/logs/logs.go
index 4cb1277e..caf45814 100644
--- a/pkg/logs/logs.go
+++ b/pkg/logs/logs.go
@@ -45,7 +45,7 @@ func Tail(ctx context.Context, out io.Writer, buildName, namespace string) error
 
 	podName, err := podName(cfg, out, buildName, namespace)
 	if err != nil {
-		return fmt.Errorf("Error getting build pod: %v", err)
+		return fmt.Errorf("error getting build pod: %v", err)
 	}
 
 	client, err := corev1.NewForConfig(cfg)
@@ -213,13 +213,13 @@ func streamLogs(ctx context.Context, out io.Writer, containerName string, rc io.
 func podName(cfg *rest.Config, out io.Writer, buildName, namespace string) (string, error) {
 	client, err := buildv1alpha1.NewForConfig(cfg)
 	if err != nil {
-		return "", fmt.Errorf("Error getting build client: %v", err)
+		return "", fmt.Errorf("error getting build client: %v", err)
 	}
 
 	for ; ; time.Sleep(time.Second) {
 		b, err := client.Builds(namespace).Get(buildName, metav1.GetOptions{IncludeUninitialized: true})
 		if err != nil {
-			return "", fmt.Errorf("Error getting build: %v", err)
+			return "", fmt.Errorf("error getting build: %v", err)
 		}
 
 		cluster := b.Status.Cluster
diff --git a/pkg/reconciler/build/resources/pod.go b/pkg/reconciler/build/resources/pod.go
index 588e5858..bf210252 100644
--- a/pkg/reconciler/build/resources/pod.go
+++ b/pkg/reconciler/build/resources/pod.go
@@ -354,7 +354,7 @@ func MakePod(build *v1alpha1.Build, kubeclient kubernetes.Interface) (*corev1.Po
 	if build.Status.Cluster != nil && build.Status.Cluster.PodName != "" {
 		podName = build.Status.Cluster.PodName
 	} else {
-		return nil, fmt.Errorf("Can't create pod for build %q: pod name not set", build.Name)
+		return nil, fmt.Errorf("can't create pod for build %q: pod name not set", build.Name)
 	}
 
 	return &corev1.Pod{
@@ -420,7 +420,7 @@ func BuildStatusFromPod(p *corev1.Pod, buildSpec v1alpha1.BuildSpec) v1alpha1.Bu
 		// is the source-fetching container.
 		skip++
 	}
-	// Also skip multiple sourcees specified by the build.
+	// Also skip multiple sources specified by the build.
 	skip += len(buildSpec.Sources)
 	if skip <= len(p.Status.InitContainerStatuses) {
 		for _, s := range p.Status.InitContainerStatuses[skip:] {
diff --git a/roadmap-2018.md b/roadmap-2018.md
index ee94a363..0f03ef26 100644
--- a/roadmap-2018.md
+++ b/roadmap-2018.md
@@ -46,7 +46,7 @@ advances we've made with FTL-like layer caching techniques,
 [remote image rebasing](https://github.com/google/image-rebase), source
 detection, and in general be best-in-class in terms of fast incremental builds.
 
-[GCB](cloud.google.com/container-builder/docs) already maintains a set of
+[GCB](https://cloud.google.com/cloud-build/docs/) already maintains a set of
 [officially-supported builders](https://github.com/GoogleCloudPlatform/cloud-builders),
 and some
 [contributed by community members](https://github.com/GoogleCloudPlatform/cloud-builders-community).
diff --git a/test/e2e/README.md b/test/e2e/README.md
index 6ffa9e11..e2b4881c 100644
--- a/test/e2e/README.md
+++ b/test/e2e/README.md
@@ -1,6 +1,6 @@
 # End to end tests
 
-- [Running e2e tests](../README.md#running-e2e-tests)
+- [Running e2e tests](../README.md#Running-end-to-end-tests)
 
 ## Adding end to end tests
 
@@ -17,4 +17,4 @@ The e2e tests **MUST**:
 
 1. Provide frequent output describing what actions they are undertaking,
    especially before performing long running operations.
-2. Follow Golang best practices.
+1. Follow Golang best practices.