diff --git a/doc/format.md b/doc/format.md
index 6095c897a..d5f83a9fc 100644
--- a/doc/format.md
+++ b/doc/format.md
@@ -688,7 +688,9 @@ Usage:
 
 ## Raw Data Block
 
-When you want to write non-Re:VIEW line, use `//raw`.
+When you want to write non-Re:VIEW line, use `//raw` or `//embed`.
+
+### `//raw` block
 
 Usage:
 
@@ -715,6 +717,39 @@ this is a special line.
 
 Note: `//raw` and `@<raw>` may break structured document easily.
 
+### `//embed` block
+
+Usage:
+
+```
+//embed{
+<div class="special">
+this is a special line.
+</div>
+//}
+
+//embed[html,markdown]{
+<div class="special">
+this is a special line.
+</div>
+//}
+```
+
+In above line, `html` and `markdown` is a builder name that handle raw data.
+
+Output:
+
+(In HTML:)
+
+```
+<div class="special">
+this is a special line.
+</div>
+```
+
+(In other formats, it is just ignored.)
+
+
 ## Inline Commands
 
 ### Styles
diff --git a/lib/review/builder.rb b/lib/review/builder.rb
index 87cb05e62..72a46e8e5 100644
--- a/lib/review/builder.rb
+++ b/lib/review/builder.rb
@@ -344,6 +344,20 @@ def raw(str)
       end
     end
 
+    def embed(lines, arg = nil)
+      if arg
+        builders = arg.gsub(/^\s*\|/, "").gsub(/\|\s*$/, "").gsub(/\s/, "").split(/,/)
+        c = target_name
+        if builders.include?(c)
+          print lines.join()
+        else
+          ""
+        end
+      else
+        print lines.join()
+      end
+    end
+
     def warn(msg)
       $stderr.puts "#{@location}: warning: #{msg}"
     end
@@ -478,6 +492,19 @@ def inline_raw(args)
       end
     end
 
+    def inline_embed(args)
+      if matched = args.match(/\|(.*?)\|(.*)/)
+        builders = matched[1].split(/,/).map{|i| i.gsub(/\s/, '') }
+        if builders.include?(target_name)
+          matched[2]
+        else
+          ""
+        end
+      else
+        args
+      end
+    end
+
     ## override TextUtils::detab
     def detab(str, num = nil)
       if num
diff --git a/lib/review/compiler.rb b/lib/review/compiler.rb
index 12ada7383..afde37aa6 100644
--- a/lib/review/compiler.rb
+++ b/lib/review/compiler.rb
@@ -161,6 +161,7 @@ def inline_defined?(name)
     defblock :tip, 0..1
     defblock :box, 0..1
     defblock :comment, 0..1, true
+    defblock :embed, 0..1
 
     defsingle :footnote, 2
     defsingle :noindent, 0
@@ -230,11 +231,12 @@ def inline_defined?(name)
     definline :comment
     definline :include
     definline :tcy
+    definline :embed
 
     private
 
     def do_compile
-      f = LineInput.new(Preprocessor::Strip.new(StringIO.new(@chapter.content)))
+      f = LineInput.new(StringIO.new(@chapter.content))
       @strategy.bind self, @chapter, Location.new(@chapter.basename, f)
       tagged_section_init
       while f.next?
@@ -266,7 +268,7 @@ def do_compile
           warn "`//' seen but is not valid command: #{line.strip.inspect}"
           if block_open?(line)
             warn "skipping block..."
-            read_block(f)
+            read_block(f, false)
           end
         else
           if f.peek.strip.empty?
@@ -432,8 +434,9 @@ def compile_paragraph(f)
     def read_command(f)
       line = f.gets
       name = line.slice(/[a-z]+/).to_sym
+      ignore_inline = (name == :embed)
       args = parse_args(line.sub(%r<\A//[a-z]+>, '').rstrip.chomp('{'), name)
-      lines = block_open?(line) ? read_block(f) : nil
+      lines = block_open?(line) ? read_block(f, ignore_inline) : nil
       return name, args, lines
     end
 
@@ -441,12 +444,16 @@ def block_open?(line)
       line.rstrip[-1,1] == '{'
     end
 
-    def read_block(f)
+    def read_block(f, ignore_inline)
       head = f.lineno
       buf = []
       f.until_match(%r<\A//\}>) do |line|
-        unless line =~ /\A\#@/
-          buf.push text(line.rstrip)
+        if ignore_inline
+          buf.push line
+        else
+          unless line =~ /\A\#@/
+            buf.push text(line.rstrip)
+          end
         end
       end
       unless %r<\A//\}> =~ f.peek
diff --git a/test/test_htmlbuilder.rb b/test/test_htmlbuilder.rb
index cae4635a8..dbf953e08 100644
--- a/test/test_htmlbuilder.rb
+++ b/test/test_htmlbuilder.rb
@@ -1322,6 +1322,63 @@ def test_inline_raw5
     assert_equal "nor\nmal", compile_inline("@<raw>{|html|nor\\nmal}")
   end
 
+  def test_inline_embed0
+    assert_equal "normal", compile_inline("@<embed>{normal}")
+  end
+
+  def test_inline_embed1
+    assert_equal "body", compile_inline("@<embed>{|html|body}")
+  end
+
+  def test_inline_embed3
+    assert_equal "", compile_inline("@<embed>{|idgxml, latex|body}")
+  end
+
+  def test_inline_embed5
+    assert_equal 'nor\\nmal', compile_inline("@<embed>{|html|nor\\nmal}")
+  end
+
+  def test_inline_embed_math1
+    assert_equal '\[ \frac{\partial f}{\partial x} =x^2+xy \]', compile_inline('@<embed>{\[ \frac{\partial f\}{\partial x\} =x^2+xy \]}')
+  end
+
+  def test_inline_embed_math1a
+    assert_equal '\[ \frac{\partial f}{\partial x} =x^2+xy \]', compile_inline('@<embed>{\\[ \\frac{\\partial f\}{\\partial x\} =x^2+xy \\]}')
+  end
+
+  def test_inline_embed_math1b
+    assert_equal '\[ \frac{\partial f}{\partial x} =x^2+xy \]', compile_inline('@<embed>{\\\\[ \\\\frac{\\\\partial f\}{\\\\partial x\} =x^2+xy \\\\]}')
+  end
+
+  def test_inline_embed_math1c
+    assert_equal '\\[ \\frac{}{} \\]',
+                 compile_inline('@<embed>{\[ \\frac{\}{\} \\]}')
+  end
+
+  def test_inline_embed_n1
+    assert_equal '\\n', compile_inline('@<embed>{\\n}')
+  end
+
+  def test_inline_embed_n2
+    assert_equal '\\n', compile_inline('@<embed>{\\\\n}')
+  end
+
+  def test_inline_embed_brace_right0
+    assert_equal '}', compile_inline('@<embed>{\\}}')
+  end
+
+  def test_inline_embed_brace_right1
+    assert_equal '\\}', compile_inline('@<embed>{\\\\}}')
+  end
+
+  def test_inline_embed_brace_right2
+    assert_equal '\\}', compile_inline('@<embed>{\\\\\\}}')
+  end
+
+  def test_inline_embed_brace_right3
+    assert_equal '\\\\}', compile_inline('@<embed>{\\\\\\\\}}')
+  end
+
   def test_block_raw0
     actual = compile_block("//raw[<>!\"\\n& ]\n")
     expected = %Q(<>!\"\n& )
@@ -1352,6 +1409,48 @@ def test_block_raw4
     assert_equal expected, actual
   end
 
+  def test_embed0
+    lines = '//embed{' + "\n" +
+            ' <>!\\"\\\\n& ' + "\n" +
+            '//}' + "\n"
+    actual = compile_block(lines)
+    expected = ' <>!\\"\\\\n& ' + "\n"
+    assert_equal expected, actual
+  end
+
+  def test_embed1
+    actual = compile_block("//embed[|html|]{\n" +
+                           "<>!\\\"\\\\n& \n" +
+                           "//}\n")
+    expected = %Q(<>!\\\"\\\\n& \n)
+    assert_equal expected, actual
+  end
+
+  def test_embed2
+    actual = compile_block("//embed[html, latex]{\n" +
+                           "<>!\\\"\\\\n& \n" +
+                           "//}\n")
+    expected = %Q(<>!\\\"\\\\n& \n)
+    assert_equal expected, actual
+  end
+
+  def test_embed2a
+    actual = compile_block("//embed[|html, latex|]{\n" +
+                           "<>!\\\"\\\\n& \n" +
+                           "//}\n")
+    expected = %Q(<>!\\\"\\\\n& \n)
+    assert_equal expected, actual
+  end
+
+  def test_embed2b
+    actual = compile_block("//embed[html, latex]{\n" +
+                           '#@# comments are not ignored in //embed block' + "\n" +
+                           "<>!\\\"\\\\n& \n" +
+                           "//}\n")
+    expected = '#@# comments are not ignored in //embed block' + "\n" + %Q(<>!\\\"\\\\n& \n)
+    assert_equal expected, actual
+  end
+
   def test_inline_fn
     fn = Book::FootnoteIndex.parse(['//footnote[foo][bar\\a\\$buz]'])
     @chapter.instance_eval{@footnote_index=fn}