diff --git a/.github/actions/spelling/expect.txt b/.github/actions/spelling/expect.txt
index eb97bfab68..fb6daf6add 100644
--- a/.github/actions/spelling/expect.txt
+++ b/.github/actions/spelling/expect.txt
@@ -87,7 +87,6 @@ configmapref
 configmapreference
 containedctx
 containerspec
-contextcommon
 contextdata
 controllercommon
 controllererrors
@@ -294,6 +293,7 @@ keptnappversionstatus
 keptnconfig
 keptnconfiglist
 keptnconfigspec
+keptncontext
 keptncontroller
 keptndemo
 keptndemoapp
@@ -487,7 +487,6 @@ previousversion
 printargs
 printcolumn
 privs
-Process
 proj
 promapi
 promhttp
diff --git a/.github/scripts/.helm-tests/default/result.yaml b/.github/scripts/.helm-tests/default/result.yaml
index 4d0423f02d..8a18ab1b4c 100644
--- a/.github/scripts/.helm-tests/default/result.yaml
+++ b/.github/scripts/.helm-tests/default/result.yaml
@@ -7207,6 +7207,12 @@ spec:
               app:
                 description: AppName is the name of the KeptnApp containing the KeptnWorkload.
                 type: string
+              metadata:
+                additionalProperties:
+                  type: string
+                description: Metadata contains additional key-value pairs for contextual
+                  information.
+                type: object
               postDeploymentEvaluations:
                 description: |-
                   PostDeploymentEvaluations is a list of all evaluations to be performed
@@ -7690,6 +7696,12 @@ spec:
               app:
                 description: AppName is the name of the KeptnApp containing the KeptnWorkload.
                 type: string
+              metadata:
+                additionalProperties:
+                  type: string
+                description: Metadata contains additional key-value pairs for contextual
+                  information.
+                type: object
               postDeploymentEvaluations:
                 description: |-
                   PostDeploymentEvaluations is a list of all evaluations to be performed
diff --git a/.github/scripts/.helm-tests/lifecycle-only/result.yaml b/.github/scripts/.helm-tests/lifecycle-only/result.yaml
index 0c5c90aa3e..63be58164c 100644
--- a/.github/scripts/.helm-tests/lifecycle-only/result.yaml
+++ b/.github/scripts/.helm-tests/lifecycle-only/result.yaml
@@ -7153,6 +7153,12 @@ spec:
               app:
                 description: AppName is the name of the KeptnApp containing the KeptnWorkload.
                 type: string
+              metadata:
+                additionalProperties:
+                  type: string
+                description: Metadata contains additional key-value pairs for contextual
+                  information.
+                type: object
               postDeploymentEvaluations:
                 description: |-
                   PostDeploymentEvaluations is a list of all evaluations to be performed
@@ -7636,6 +7642,12 @@ spec:
               app:
                 description: AppName is the name of the KeptnApp containing the KeptnWorkload.
                 type: string
+              metadata:
+                additionalProperties:
+                  type: string
+                description: Metadata contains additional key-value pairs for contextual
+                  information.
+                type: object
               postDeploymentEvaluations:
                 description: |-
                   PostDeploymentEvaluations is a list of all evaluations to be performed
diff --git a/.github/scripts/.helm-tests/lifecycle-with-certs/result.yaml b/.github/scripts/.helm-tests/lifecycle-with-certs/result.yaml
index d0594e364f..75b43a0a7a 100644
--- a/.github/scripts/.helm-tests/lifecycle-with-certs/result.yaml
+++ b/.github/scripts/.helm-tests/lifecycle-with-certs/result.yaml
@@ -7187,6 +7187,12 @@ spec:
               app:
                 description: AppName is the name of the KeptnApp containing the KeptnWorkload.
                 type: string
+              metadata:
+                additionalProperties:
+                  type: string
+                description: Metadata contains additional key-value pairs for contextual
+                  information.
+                type: object
               postDeploymentEvaluations:
                 description: |-
                   PostDeploymentEvaluations is a list of all evaluations to be performed
@@ -7671,6 +7677,12 @@ spec:
               app:
                 description: AppName is the name of the KeptnApp containing the KeptnWorkload.
                 type: string
+              metadata:
+                additionalProperties:
+                  type: string
+                description: Metadata contains additional key-value pairs for contextual
+                  information.
+                type: object
               postDeploymentEvaluations:
                 description: |-
                   PostDeploymentEvaluations is a list of all evaluations to be performed
diff --git a/docs/docs/reference/api-reference/lifecycle/v1beta1/index.md b/docs/docs/reference/api-reference/lifecycle/v1beta1/index.md
index 99939d311d..bf4d164f1c 100644
--- a/docs/docs/reference/api-reference/lifecycle/v1beta1/index.md
+++ b/docs/docs/reference/api-reference/lifecycle/v1beta1/index.md
@@ -800,6 +800,7 @@ _Appears in:_
 | `preDeploymentEvaluations` _string array_ | PreDeploymentEvaluations is a list of all evaluations to be performed during the pre-deployment phase of the KeptnWorkload. The items of this list refer to the names of KeptnEvaluationDefinitions located in the same namespace as the KeptnWorkload, or in the Keptn namespace. || ✓ |
 | `postDeploymentEvaluations` _string array_ | PostDeploymentEvaluations is a list of all evaluations to be performed during the post-deployment phase of the KeptnWorkload. The items of this list refer to the names of KeptnEvaluationDefinitions located in the same namespace as the KeptnWorkload, or in the Keptn namespace. || ✓ |
 | `resourceReference` _[ResourceReference](#resourcereference)_ | ResourceReference is a reference to the Kubernetes resource (Deployment, DaemonSet, StatefulSet or ReplicaSet) the KeptnWorkload is representing. || x |
+| `metadata` _object (keys:string, values:string)_ | Refer to Kubernetes API documentation for fields of `metadata`. || ✓ |
 
 
 #### KeptnWorkloadStatus
@@ -868,6 +869,7 @@ _Appears in:_
 | `preDeploymentEvaluations` _string array_ | PreDeploymentEvaluations is a list of all evaluations to be performed during the pre-deployment phase of the KeptnWorkload. The items of this list refer to the names of KeptnEvaluationDefinitions located in the same namespace as the KeptnWorkload, or in the Keptn namespace. || ✓ |
 | `postDeploymentEvaluations` _string array_ | PostDeploymentEvaluations is a list of all evaluations to be performed during the post-deployment phase of the KeptnWorkload. The items of this list refer to the names of KeptnEvaluationDefinitions located in the same namespace as the KeptnWorkload, or in the Keptn namespace. || ✓ |
 | `resourceReference` _[ResourceReference](#resourcereference)_ | ResourceReference is a reference to the Kubernetes resource (Deployment, DaemonSet, StatefulSet or ReplicaSet) the KeptnWorkload is representing. || x |
+| `metadata` _object (keys:string, values:string)_ | Refer to Kubernetes API documentation for fields of `metadata`. || ✓ |
 | `workloadName` _string_ | WorkloadName is the name of the KeptnWorkload. || x |
 | `previousVersion` _string_ | PreviousVersion is the version of the KeptnWorkload that has been deployed prior to this version. || ✓ |
 | `traceId` _object (keys:string, values:string)_ | TraceId contains the OpenTelemetry trace ID. || ✓ |
diff --git a/lifecycle-operator/apis/lifecycle/v1beta1/common/common.go b/lifecycle-operator/apis/lifecycle/v1beta1/common/common.go
index bebfa1ce9b..d94ca7ce2a 100644
--- a/lifecycle-operator/apis/lifecycle/v1beta1/common/common.go
+++ b/lifecycle-operator/apis/lifecycle/v1beta1/common/common.go
@@ -33,6 +33,7 @@ const CreateWorkloadEvalSpanName = "create_%s_deployment_evaluation"
 const AppTypeAnnotation = "keptn.sh/app-type"
 const KeptnGate = "keptn-prechecks-gate"
 const ContainerNameAnnotation = "keptn.sh/container"
+const MetadataAnnotation = "keptn.sh/metadata"
 
 const MinKeptnNameLen = 80
 const MaxK8sObjectLength = 253
diff --git a/lifecycle-operator/apis/lifecycle/v1beta1/keptnworkload_types.go b/lifecycle-operator/apis/lifecycle/v1beta1/keptnworkload_types.go
index f057fd3c21..560b4fd800 100644
--- a/lifecycle-operator/apis/lifecycle/v1beta1/keptnworkload_types.go
+++ b/lifecycle-operator/apis/lifecycle/v1beta1/keptnworkload_types.go
@@ -58,6 +58,9 @@ type KeptnWorkloadSpec struct {
 	// ResourceReference is a reference to the Kubernetes resource
 	// (Deployment, DaemonSet, StatefulSet or ReplicaSet) the KeptnWorkload is representing.
 	ResourceReference ResourceReference `json:"resourceReference"`
+	// +optional
+	// Metadata contains additional key-value pairs for contextual information.
+	Metadata map[string]string `json:"metadata,omitempty"`
 }
 
 // KeptnWorkloadStatus defines the observed state of KeptnWorkload
diff --git a/lifecycle-operator/apis/lifecycle/v1beta1/zz_generated.deepcopy.go b/lifecycle-operator/apis/lifecycle/v1beta1/zz_generated.deepcopy.go
index 1819d8d6b1..a69c4081ba 100644
--- a/lifecycle-operator/apis/lifecycle/v1beta1/zz_generated.deepcopy.go
+++ b/lifecycle-operator/apis/lifecycle/v1beta1/zz_generated.deepcopy.go
@@ -1155,6 +1155,13 @@ func (in *KeptnWorkloadSpec) DeepCopyInto(out *KeptnWorkloadSpec) {
 		copy(*out, *in)
 	}
 	out.ResourceReference = in.ResourceReference
+	if in.Metadata != nil {
+		in, out := &in.Metadata, &out.Metadata
+		*out = make(map[string]string, len(*in))
+		for key, val := range *in {
+			(*out)[key] = val
+		}
+	}
 }
 
 // DeepCopy is an autogenerated deepcopy function, copying the receiver, creating a new KeptnWorkloadSpec.
@@ -1252,6 +1259,13 @@ func (in *KeptnWorkloadVersionSpec) DeepCopyInto(out *KeptnWorkloadVersionSpec)
 			(*out)[key] = val
 		}
 	}
+	if in.Metadata != nil {
+		in, out := &in.Metadata, &out.Metadata
+		*out = make(map[string]string, len(*in))
+		for key, val := range *in {
+			(*out)[key] = val
+		}
+	}
 }
 
 // DeepCopy is an autogenerated deepcopy function, copying the receiver, creating a new KeptnWorkloadVersionSpec.
diff --git a/lifecycle-operator/chart/templates/keptnworkload-crd.yaml b/lifecycle-operator/chart/templates/keptnworkload-crd.yaml
index 791bdc9602..6459e37fe3 100644
--- a/lifecycle-operator/chart/templates/keptnworkload-crd.yaml
+++ b/lifecycle-operator/chart/templates/keptnworkload-crd.yaml
@@ -337,6 +337,12 @@ spec:
               app:
                 description: AppName is the name of the KeptnApp containing the KeptnWorkload.
                 type: string
+              metadata:
+                additionalProperties:
+                  type: string
+                description: Metadata contains additional key-value pairs for contextual
+                  information.
+                type: object
               postDeploymentEvaluations:
                 description: |-
                   PostDeploymentEvaluations is a list of all evaluations to be performed
diff --git a/lifecycle-operator/chart/templates/keptnworkloadversion-crd.yaml b/lifecycle-operator/chart/templates/keptnworkloadversion-crd.yaml
index 7d169bb66d..f6fc4d4dce 100644
--- a/lifecycle-operator/chart/templates/keptnworkloadversion-crd.yaml
+++ b/lifecycle-operator/chart/templates/keptnworkloadversion-crd.yaml
@@ -403,6 +403,12 @@ spec:
               app:
                 description: AppName is the name of the KeptnApp containing the KeptnWorkload.
                 type: string
+              metadata:
+                additionalProperties:
+                  type: string
+                description: Metadata contains additional key-value pairs for contextual
+                  information.
+                type: object
               postDeploymentEvaluations:
                 description: |-
                   PostDeploymentEvaluations is a list of all evaluations to be performed
diff --git a/lifecycle-operator/config/crd/bases/lifecycle.keptn.sh_keptnworkloads.yaml b/lifecycle-operator/config/crd/bases/lifecycle.keptn.sh_keptnworkloads.yaml
index d0df83cb61..650639dad3 100644
--- a/lifecycle-operator/config/crd/bases/lifecycle.keptn.sh_keptnworkloads.yaml
+++ b/lifecycle-operator/config/crd/bases/lifecycle.keptn.sh_keptnworkloads.yaml
@@ -329,6 +329,12 @@ spec:
               app:
                 description: AppName is the name of the KeptnApp containing the KeptnWorkload.
                 type: string
+              metadata:
+                additionalProperties:
+                  type: string
+                description: Metadata contains additional key-value pairs for contextual
+                  information.
+                type: object
               postDeploymentEvaluations:
                 description: |-
                   PostDeploymentEvaluations is a list of all evaluations to be performed
diff --git a/lifecycle-operator/config/crd/bases/lifecycle.keptn.sh_keptnworkloadversions.yaml b/lifecycle-operator/config/crd/bases/lifecycle.keptn.sh_keptnworkloadversions.yaml
index 5bb47ad6f7..a0d4cd8cda 100644
--- a/lifecycle-operator/config/crd/bases/lifecycle.keptn.sh_keptnworkloadversions.yaml
+++ b/lifecycle-operator/config/crd/bases/lifecycle.keptn.sh_keptnworkloadversions.yaml
@@ -395,6 +395,12 @@ spec:
               app:
                 description: AppName is the name of the KeptnApp containing the KeptnWorkload.
                 type: string
+              metadata:
+                additionalProperties:
+                  type: string
+                description: Metadata contains additional key-value pairs for contextual
+                  information.
+                type: object
               postDeploymentEvaluations:
                 description: |-
                   PostDeploymentEvaluations is a list of all evaluations to be performed
diff --git a/lifecycle-operator/controllers/common/context/context.go b/lifecycle-operator/controllers/common/context/context.go
new file mode 100644
index 0000000000..986aa558a1
--- /dev/null
+++ b/lifecycle-operator/controllers/common/context/context.go
@@ -0,0 +1,27 @@
+package context
+
+import "context"
+
+type keptnAppContextKeyType string
+
+var keptnAppContextKey = keptnAppContextKeyType("keptnAppContextMeta")
+
+func WithAppMetadata(ctx context.Context, appContextMeta ...map[string]string) context.Context {
+	mergedMap := map[string]string{}
+	for _, meta := range appContextMeta {
+		for key, value := range meta {
+			mergedMap[key] = value
+		}
+	}
+	return context.WithValue(ctx, keptnAppContextKey, mergedMap)
+}
+
+func GetAppMetadataFromContext(ctx context.Context) (map[string]string, bool) {
+	value := ctx.Value(keptnAppContextKey)
+
+	appContextMeta, ok := value.(map[string]string)
+	if ok {
+		return appContextMeta, true
+	}
+	return map[string]string{}, false
+}
diff --git a/lifecycle-operator/controllers/common/context/context_test.go b/lifecycle-operator/controllers/common/context/context_test.go
new file mode 100644
index 0000000000..1138870d50
--- /dev/null
+++ b/lifecycle-operator/controllers/common/context/context_test.go
@@ -0,0 +1,25 @@
+package context
+
+import (
+	"context"
+	"testing"
+
+	"github.com/stretchr/testify/require"
+)
+
+func TestContextWithAppMetadata(t *testing.T) {
+	ctx := context.Background()
+
+	metadata := map[string]string{
+		"foo": "bar",
+	}
+
+	ctx = WithAppMetadata(ctx, metadata)
+
+	require.NotNil(t, ctx)
+
+	metadata, ok := GetAppMetadataFromContext(ctx)
+
+	require.True(t, ok)
+	require.Equal(t, "bar", metadata["foo"])
+}
diff --git a/lifecycle-operator/controllers/common/telemetry/spanhandler.go b/lifecycle-operator/controllers/common/telemetry/spanhandler.go
index f6e3d7af7f..9be63c4fd8 100644
--- a/lifecycle-operator/controllers/common/telemetry/spanhandler.go
+++ b/lifecycle-operator/controllers/common/telemetry/spanhandler.go
@@ -4,8 +4,10 @@ import (
 	"context"
 	"sync"
 
+	keptncontext "github.com/keptn/lifecycle-toolkit/lifecycle-operator/controllers/common/context"
 	"github.com/keptn/lifecycle-toolkit/lifecycle-operator/controllers/lifecycle/interfaces"
 	"go.opentelemetry.io/otel"
+	"go.opentelemetry.io/otel/attribute"
 	"go.opentelemetry.io/otel/propagation"
 	"go.opentelemetry.io/otel/trace"
 	"sigs.k8s.io/controller-runtime/pkg/client"
@@ -45,6 +47,16 @@ func (r *Handler) GetSpan(ctx context.Context, tracer ITracer, reconcileObject c
 	childCtx, span := tracer.Start(ctx, spanName, trace.WithSpanKind(trace.SpanKindConsumer))
 	piWrapper.SetSpanAttributes(span)
 
+	// also get attributes from context
+	if meta, ok := keptncontext.GetAppMetadataFromContext(ctx); ok {
+		for key, value := range meta {
+			span.SetAttributes(attribute.KeyValue{
+				Key:   attribute.Key(key),
+				Value: attribute.StringValue(value),
+			})
+		}
+	}
+
 	if phase != "" {
 		traceContextCarrier := propagation.MapCarrier{}
 		otel.GetTextMapPropagator().Inject(childCtx, traceContextCarrier)
diff --git a/lifecycle-operator/controllers/common/telemetry/spanhandler_test.go b/lifecycle-operator/controllers/common/telemetry/spanhandler_test.go
index 70807dee2f..bf466fbbaa 100644
--- a/lifecycle-operator/controllers/common/telemetry/spanhandler_test.go
+++ b/lifecycle-operator/controllers/common/telemetry/spanhandler_test.go
@@ -6,8 +6,10 @@ import (
 
 	"github.com/keptn/lifecycle-toolkit/lifecycle-operator/apis/lifecycle/v1beta1"
 	apicommon "github.com/keptn/lifecycle-toolkit/lifecycle-operator/apis/lifecycle/v1beta1/common"
+	keptncontext "github.com/keptn/lifecycle-toolkit/lifecycle-operator/controllers/common/context"
 	"github.com/stretchr/testify/require"
 	"go.opentelemetry.io/otel"
+	"go.opentelemetry.io/otel/sdk/trace"
 	"sigs.k8s.io/controller-runtime/pkg/client"
 )
 
@@ -103,3 +105,35 @@ func TestSpanHandler_GetSpan(t *testing.T) {
 	require.Equal(t, span, span5)
 
 }
+
+func TestSpanHandler_GetSpanWithAttributes(t *testing.T) {
+	wi := &v1beta1.KeptnWorkloadVersion{}
+	wi.Spec.TraceId = make(map[string]string, 1)
+	wi.Spec.TraceId["traceparent"] = "test-parent"
+	wi.Spec.AppName = "test"
+	wi.Spec.WorkloadName = "test"
+	wi.Spec.Version = "test"
+
+	r := Handler{}
+	phase := apicommon.PhaseAppDeployment.ShortName
+
+	tp := trace.NewTracerProvider()
+
+	tracer := tp.Tracer("keptn")
+
+	ctx := context.TODO()
+
+	ctx = keptncontext.WithAppMetadata(ctx, map[string]string{"foo": "bar"})
+	ctx, span, err := r.GetSpan(ctx, tracer, wi, phase)
+
+	require.Nil(t, err)
+	require.NotNil(t, span)
+	require.NotNil(t, ctx)
+
+	attributes := span.(trace.ReadOnlySpan).Attributes()
+	require.NotNil(t, attributes)
+
+	// the total number of attributes should be 5 (i.e. the workload specific ones + the additional one)
+	require.Len(t, attributes, 5)
+	require.Equal(t, "bar", attributes[4].Value.AsString())
+}
diff --git a/lifecycle-operator/controllers/lifecycle/keptnworkload/controller.go b/lifecycle-operator/controllers/lifecycle/keptnworkload/controller.go
index bb53dc86b5..66fb74d98c 100644
--- a/lifecycle-operator/controllers/lifecycle/keptnworkload/controller.go
+++ b/lifecycle-operator/controllers/lifecycle/keptnworkload/controller.go
@@ -96,6 +96,7 @@ func (r *KeptnWorkloadReconciler) Reconcile(ctx context.Context, req ctrl.Reques
 		if err != nil {
 			return reconcile.Result{}, err
 		}
+
 		err = r.Client.Create(ctx, workloadVersion)
 		if err != nil {
 			r.Log.Error(err, "could not create WorkloadVersion")
@@ -142,6 +143,7 @@ func (r *KeptnWorkloadReconciler) createWorkloadVersion(ctx context.Context, wor
 	}
 
 	workloadVersion := generateWorkloadVersion(previousVersion, traceContextCarrier, workload)
+
 	err := controllerutil.SetControllerReference(workload, &workloadVersion, r.Scheme)
 	if err != nil {
 		r.Log.Error(err, "could not set controller reference for WorkloadVersion: "+workloadVersion.Name)
diff --git a/lifecycle-operator/controllers/lifecycle/keptnworkload/controller_test.go b/lifecycle-operator/controllers/lifecycle/keptnworkload/controller_test.go
index d025517d71..912e84eef6 100644
--- a/lifecycle-operator/controllers/lifecycle/keptnworkload/controller_test.go
+++ b/lifecycle-operator/controllers/lifecycle/keptnworkload/controller_test.go
@@ -17,6 +17,9 @@ func TestKeptnWorkload(t *testing.T) {
 		Spec: klcv1beta1.KeptnWorkloadSpec{
 			Version: "version",
 			AppName: "app",
+			Metadata: map[string]string{
+				"foo": "bar",
+			},
 		},
 	}
 
@@ -31,6 +34,9 @@ func TestKeptnWorkload(t *testing.T) {
 			KeptnWorkloadSpec: klcv1beta1.KeptnWorkloadSpec{
 				Version: "version",
 				AppName: "app",
+				Metadata: map[string]string{
+					"foo": "bar",
+				},
 			},
 			WorkloadName:    "workload",
 			PreviousVersion: "prev",
diff --git a/lifecycle-operator/controllers/lifecycle/keptnworkloadversion/controller.go b/lifecycle-operator/controllers/lifecycle/keptnworkloadversion/controller.go
index af2da2589d..bf4838bd3e 100644
--- a/lifecycle-operator/controllers/lifecycle/keptnworkloadversion/controller.go
+++ b/lifecycle-operator/controllers/lifecycle/keptnworkloadversion/controller.go
@@ -25,6 +25,7 @@ import (
 	klcv1beta1 "github.com/keptn/lifecycle-toolkit/lifecycle-operator/apis/lifecycle/v1beta1"
 	apicommon "github.com/keptn/lifecycle-toolkit/lifecycle-operator/apis/lifecycle/v1beta1/common"
 	controllercommon "github.com/keptn/lifecycle-toolkit/lifecycle-operator/controllers/common"
+	keptncontext "github.com/keptn/lifecycle-toolkit/lifecycle-operator/controllers/common/context"
 	"github.com/keptn/lifecycle-toolkit/lifecycle-operator/controllers/common/evaluation"
 	"github.com/keptn/lifecycle-toolkit/lifecycle-operator/controllers/common/eventsender"
 	"github.com/keptn/lifecycle-toolkit/lifecycle-operator/controllers/common/phase"
@@ -54,7 +55,7 @@ type KeptnWorkloadVersionReconciler struct {
 	EventSender            eventsender.IEvent
 	Log                    logr.Logger
 	Meters                 apicommon.KeptnMeters
-	SpanHandler            *telemetry.Handler
+	SpanHandler            telemetry.ISpanHandler
 	TracerFactory          telemetry.TracerFactory
 	SchedulingGatesHandler schedulinggates.ISchedulingGatesHandler
 	EvaluationHandler      evaluation.IEvaluationHandler
@@ -105,6 +106,11 @@ func (r *KeptnWorkloadVersionReconciler) Reconcile(ctx context.Context, req ctrl
 	appTraceContextCarrier := propagation.MapCarrier(workloadVersion.Spec.TraceId)
 	ctxAppTrace := otel.GetTextMapPropagator().Extract(context.TODO(), appTraceContextCarrier)
 
+	ctxAppTrace = keptncontext.WithAppMetadata(
+		ctxAppTrace,
+		workloadVersion.Spec.Metadata,
+	)
+
 	// this will be the parent span for all phases of the WorkloadVersion
 	ctxWorkloadTrace, spanWorkloadTrace, err := r.SpanHandler.GetSpan(ctxAppTrace, r.getTracer(), workloadVersion, "")
 	if err != nil {
diff --git a/lifecycle-operator/controllers/lifecycle/keptnworkloadversion/controller_test.go b/lifecycle-operator/controllers/lifecycle/keptnworkloadversion/controller_test.go
index 5709addfe5..2afb861374 100644
--- a/lifecycle-operator/controllers/lifecycle/keptnworkloadversion/controller_test.go
+++ b/lifecycle-operator/controllers/lifecycle/keptnworkloadversion/controller_test.go
@@ -10,6 +10,7 @@ import (
 
 	klcv1beta1 "github.com/keptn/lifecycle-toolkit/lifecycle-operator/apis/lifecycle/v1beta1"
 	apicommon "github.com/keptn/lifecycle-toolkit/lifecycle-operator/apis/lifecycle/v1beta1/common"
+	keptncontext "github.com/keptn/lifecycle-toolkit/lifecycle-operator/controllers/common/context"
 	"github.com/keptn/lifecycle-toolkit/lifecycle-operator/controllers/common/evaluation"
 	evaluationfake "github.com/keptn/lifecycle-toolkit/lifecycle-operator/controllers/common/evaluation/fake"
 	"github.com/keptn/lifecycle-toolkit/lifecycle-operator/controllers/common/eventsender"
@@ -754,6 +755,9 @@ func TestKeptnWorkloadVersionReconciler_ReconcileReachCompletion(t *testing.T) {
 			KeptnWorkloadSpec: klcv1beta1.KeptnWorkloadSpec{
 				AppName: "some-app",
 				Version: "1.0.0",
+				Metadata: map[string]string{
+					"foo": "bar",
+				},
 			},
 			WorkloadName:    "some-app-some-workload",
 			PreviousVersion: "",
@@ -819,6 +823,17 @@ func TestKeptnWorkloadVersionReconciler_ReconcileReachCompletion(t *testing.T) {
 		assert.Equal(t, strings.Contains(event, req.Namespace), true, "wrong namespace")
 		assert.Equal(t, strings.Contains(event, e), true, fmt.Sprintf("no %s found in %s", e, event))
 	}
+
+	spanHandlerMock := r.SpanHandler.(*telemetryfake.ISpanHandlerMock)
+
+	require.Len(t, spanHandlerMock.GetSpanCalls(), 1)
+	require.Len(t, spanHandlerMock.UnbindSpanCalls(), 1)
+
+	// verify the propagation of the context attributes to the span handler
+	metadata, b := keptncontext.GetAppMetadataFromContext(spanHandlerMock.GetSpanCalls()[0].Ctx)
+
+	require.True(t, b)
+	require.Equal(t, "bar", metadata["foo"])
 }
 
 func TestKeptnWorkloadVersionReconciler_ReconcileReachCompletion_SchedulingGates(t *testing.T) {
@@ -1178,13 +1193,23 @@ func setupReconciler(objs ...client.Object) (*KeptnWorkloadVersionReconciler, ch
 
 	recorder := record.NewFakeRecorder(100)
 
+	spanHandlerMock := &telemetryfake.ISpanHandlerMock{
+		GetSpanFunc: func(ctx context.Context, tracer telemetry.ITracer, reconcileObject client.Object, phase string) (context.Context, trace.Span, error) {
+			ctx, span := tracer.Start(ctx, phase, trace.WithSpanKind(trace.SpanKindConsumer))
+			return ctx, span, nil
+		},
+		UnbindSpanFunc: func(_ client.Object, _ string) error {
+			return nil
+		},
+	}
+
 	r := &KeptnWorkloadVersionReconciler{
 		Client:        fakeClient,
 		Scheme:        scheme.Scheme,
 		EventSender:   eventsender.NewK8sSender(recorder),
 		Log:           ctrl.Log.WithName("test-appController"),
 		Meters:        testcommon.InitAppMeters(),
-		SpanHandler:   &telemetry.Handler{},
+		SpanHandler:   spanHandlerMock,
 		TracerFactory: tf,
 		EvaluationHandler: &evaluationfake.MockEvaluationHandler{
 			ReconcileEvaluationsFunc: func(ctx context.Context, phaseCtx context.Context, reconcileObject client.Object, evaluationCreateAttributes evaluation.CreateEvaluationAttributes) ([]klcv1beta1.ItemStatus, apicommon.StatusSummary, error) {
diff --git a/lifecycle-operator/webhooks/pod_mutator/handlers/pod_annotation.go b/lifecycle-operator/webhooks/pod_mutator/handlers/pod_annotation.go
index 88926aad78..ab8a8814dc 100644
--- a/lifecycle-operator/webhooks/pod_mutator/handlers/pod_annotation.go
+++ b/lifecycle-operator/webhooks/pod_mutator/handlers/pod_annotation.go
@@ -96,6 +96,7 @@ func copyResourceLabelsIfPresent(sourceResource *metav1.ObjectMeta, targetPod *c
 	preEvaluationChecks, _ = GetLabelOrAnnotation(sourceResource, apicommon.PreDeploymentEvaluationAnnotation, "")
 	postEvaluationChecks, _ = GetLabelOrAnnotation(sourceResource, apicommon.PostDeploymentEvaluationAnnotation, "")
 	containerName, _ := GetLabelOrAnnotation(sourceResource, apicommon.ContainerNameAnnotation, "")
+	metadata, _ := GetLabelOrAnnotation(sourceResource, apicommon.MetadataAnnotation, "")
 
 	if gotWorkloadName {
 		setMapKey(targetPod.Annotations, apicommon.WorkloadAnnotation, workloadName)
@@ -116,6 +117,7 @@ func copyResourceLabelsIfPresent(sourceResource *metav1.ObjectMeta, targetPod *c
 		setMapKey(targetPod.Annotations, apicommon.PostDeploymentTaskAnnotation, postDeploymentChecks)
 		setMapKey(targetPod.Annotations, apicommon.PreDeploymentEvaluationAnnotation, preEvaluationChecks)
 		setMapKey(targetPod.Annotations, apicommon.PostDeploymentEvaluationAnnotation, postEvaluationChecks)
+		setMapKey(targetPod.Annotations, apicommon.MetadataAnnotation, metadata)
 
 		return true
 	}
diff --git a/lifecycle-operator/webhooks/pod_mutator/handlers/pod_annotation_test.go b/lifecycle-operator/webhooks/pod_mutator/handlers/pod_annotation_test.go
index 7daedca8e6..bdbcd13361 100644
--- a/lifecycle-operator/webhooks/pod_mutator/handlers/pod_annotation_test.go
+++ b/lifecycle-operator/webhooks/pod_mutator/handlers/pod_annotation_test.go
@@ -28,6 +28,7 @@ const preEval = "some-pre-deployment-evaluation"
 const postEval = "some-post-deployment-evaluation"
 const version = "v1.0.0"
 const uid = "this-is-the-pod-uid"
+const metadata = "foo=bar"
 
 func TestCopyAnnotationsIfParentAnnotated(t *testing.T) {
 	testNamespace := "test-namespace"
@@ -440,6 +441,7 @@ func TestCopyResourceLabelsIfPresent(t *testing.T) {
 						apicommon.PostDeploymentTaskAnnotation:       postDep,
 						apicommon.PreDeploymentEvaluationAnnotation:  preEval,
 						apicommon.PostDeploymentEvaluationAnnotation: postEval,
+						apicommon.MetadataAnnotation:                 metadata,
 					},
 				},
 				targetPod: &corev1.Pod{
@@ -461,6 +463,7 @@ func TestCopyResourceLabelsIfPresent(t *testing.T) {
 						apicommon.PostDeploymentTaskAnnotation:       postDep,
 						apicommon.PreDeploymentEvaluationAnnotation:  preEval,
 						apicommon.PostDeploymentEvaluationAnnotation: postEval,
+						apicommon.MetadataAnnotation:                 metadata,
 					},
 				},
 			},
diff --git a/lifecycle-operator/webhooks/pod_mutator/handlers/workload.go b/lifecycle-operator/webhooks/pod_mutator/handlers/workload.go
index 7084312af2..cf2f483dfc 100644
--- a/lifecycle-operator/webhooks/pod_mutator/handlers/workload.go
+++ b/lifecycle-operator/webhooks/pod_mutator/handlers/workload.go
@@ -107,6 +107,20 @@ func generateWorkload(ctx context.Context, pod *corev1.Pod, namespace string) *k
 			PostDeploymentTasks:       postDeploymentTasks,
 			PreDeploymentEvaluations:  preDeploymentEvaluation,
 			PostDeploymentEvaluations: postDeploymentEvaluation,
+			Metadata:                  parseWorkloadMetadata(getValuesForAnnotations(&pod.ObjectMeta, apicommon.MetadataAnnotation)),
 		},
 	}
 }
+
+func parseWorkloadMetadata(annotations []string) map[string]string {
+	result := make(map[string]string, len(annotations))
+	for _, value := range annotations {
+		split := strings.Split(value, "=")
+
+		if len(split) != 2 {
+			continue
+		}
+		result[split[0]] = split[1]
+	}
+	return result
+}
diff --git a/lifecycle-operator/webhooks/pod_mutator/handlers/workload_test.go b/lifecycle-operator/webhooks/pod_mutator/handlers/workload_test.go
index b6aa729e40..ae5d0b4937 100644
--- a/lifecycle-operator/webhooks/pod_mutator/handlers/workload_test.go
+++ b/lifecycle-operator/webhooks/pod_mutator/handlers/workload_test.go
@@ -2,6 +2,7 @@ package handlers
 
 import (
 	"context"
+	"reflect"
 	"testing"
 
 	"github.com/go-logr/logr/testr"
@@ -51,6 +52,10 @@ func TestHandle(t *testing.T) {
 		Spec: klcv1beta1.KeptnWorkloadSpec{
 			AppName: TestWorkload,
 			Version: "0.1",
+			Metadata: map[string]string{
+				"foo": "bar",
+				"bar": "foo",
+			},
 		},
 	}
 
@@ -61,6 +66,7 @@ func TestHandle(t *testing.T) {
 			Annotations: map[string]string{
 				apicommon.WorkloadAnnotation: TestWorkload,
 				apicommon.VersionAnnotation:  "0.1",
+				apicommon.MetadataAnnotation: "foo=bar,bar=foo",
 			},
 		}}
 	// Define test cases
@@ -200,6 +206,7 @@ func TestGenerateWorkload(t *testing.T) {
 					PostDeploymentTasks:       []string{"task3", "task4"},
 					PreDeploymentEvaluations:  []string{"eval1", "eval2"},
 					PostDeploymentEvaluations: []string{"eval3", "eval4"},
+					Metadata:                  map[string]string{},
 				},
 			},
 		},
@@ -222,7 +229,11 @@ func TestGenerateWorkload(t *testing.T) {
 					ResourceReference: klcv1beta1.ResourceReference{
 						UID:  "owner-uid",
 						Kind: "Deployment",
-						Name: "deployment-1"}}},
+						Name: "deployment-1",
+					},
+					Metadata: map[string]string{},
+				},
+			},
 		},
 	}
 
@@ -249,3 +260,46 @@ func TestGenerateWorkload(t *testing.T) {
 		})
 	}
 }
+
+func Test_parseWorkloadMetadata(t *testing.T) {
+	type args struct {
+		annotations []string
+	}
+	tests := []struct {
+		name string
+		args args
+		want map[string]string
+	}{
+		{
+			name: "valid input",
+			args: args{
+				annotations: []string{"foo=bar", "bar=foo"},
+			},
+			want: map[string]string{
+				"foo": "bar",
+				"bar": "foo",
+			},
+		},
+		{
+			name: "invalid input",
+			args: args{
+				annotations: []string{"foobar"},
+			},
+			want: map[string]string{},
+		},
+		{
+			name: "empty input",
+			args: args{
+				annotations: []string{},
+			},
+			want: map[string]string{},
+		},
+	}
+	for _, tt := range tests {
+		t.Run(tt.name, func(t *testing.T) {
+			if got := parseWorkloadMetadata(tt.args.annotations); !reflect.DeepEqual(got, tt.want) {
+				t.Errorf("parseWorkloadMetadata() = %v, want %v", got, tt.want)
+			}
+		})
+	}
+}
diff --git a/test/integration/podtato-head-application/00-assert.yaml b/test/integration/podtato-head-application/00-assert.yaml
index be00d96664..3f3e556c87 100644
--- a/test/integration/podtato-head-application/00-assert.yaml
+++ b/test/integration/podtato-head-application/00-assert.yaml
@@ -20,6 +20,10 @@ apiVersion: lifecycle.keptn.sh/v1beta1
 kind: KeptnWorkloadVersion
 metadata:
   name: podtato-head-podtato-head-entry-0.1.0
+spec:
+  metadata:
+    commit-id: "1234"
+    stage: dev
 status:
   currentPhase: Completed
   deploymentStatus: Succeeded
diff --git a/test/integration/podtato-head-application/00-install.yaml b/test/integration/podtato-head-application/00-install.yaml
index cc56b3f31d..8cab2ee906 100644
--- a/test/integration/podtato-head-application/00-install.yaml
+++ b/test/integration/podtato-head-application/00-install.yaml
@@ -34,6 +34,7 @@ spec:
         keptn.sh/post-deployment-evaluations: available-cpus
         keptn.sh/pre-deployment-tasks: pre-deployment-hello
         keptn.sh/post-deployment-tasks: post-deployment-hello
+        keptn.sh/metadata: "commit-id=1234,stage=dev"
     spec:
       terminationGracePeriodSeconds: 5
       initContainers:
diff --git a/test/integration/simple-daemonset-annotated/00-install.yaml b/test/integration/simple-daemonset-annotated/00-install.yaml
index c464a5106e..9f91451b9a 100644
--- a/test/integration/simple-daemonset-annotated/00-install.yaml
+++ b/test/integration/simple-daemonset-annotated/00-install.yaml
@@ -19,6 +19,7 @@ metadata:
     keptn.sh/workload: work
     keptn.sh/version: "0.4"
     keptn.sh/pre-deployment-tasks: pre-deployment-hello
+    keptn.sh/metadata: "commit-id=1234,stage=dev"
 spec:
   selector:
     matchLabels:
diff --git a/test/integration/simple-daemonset-annotated/01-assert.yaml b/test/integration/simple-daemonset-annotated/01-assert.yaml
index 330a72eb76..0b26b3f5ac 100644
--- a/test/integration/simple-daemonset-annotated/01-assert.yaml
+++ b/test/integration/simple-daemonset-annotated/01-assert.yaml
@@ -2,13 +2,20 @@ apiVersion: lifecycle.keptn.sh/v1beta1
 kind: KeptnWorkload
 metadata:
   name: work-work
-
+spec:
+  metadata:
+    commit-id: "1234"
+    stage: dev
 ---
 
 apiVersion: lifecycle.keptn.sh/v1beta1
 kind: KeptnWorkloadVersion
 metadata:
   name: work-work-0.4
+spec:
+  metadata:
+    commit-id: "1234"
+    stage: dev
 status:
   currentPhase: Completed
   deploymentStatus: Succeeded
diff --git a/test/integration/simple-deployment-annotated/00-install.yaml b/test/integration/simple-deployment-annotated/00-install.yaml
index cde632aefe..796a1530f3 100644
--- a/test/integration/simple-deployment-annotated/00-install.yaml
+++ b/test/integration/simple-deployment-annotated/00-install.yaml
@@ -20,6 +20,7 @@ metadata:
     keptn.sh/version: "0.4"
     keptn.sh/pre-deployment-tasks: pre-deployment-hello
     keptn.sh/post-deployment-tasks: pre-deployment-hello
+    keptn.sh/metadata: "commit-id=1234,stage=dev"
 spec:
   replicas: 2
   selector:
diff --git a/test/integration/simple-deployment-annotated/01-assert.yaml b/test/integration/simple-deployment-annotated/01-assert.yaml
index 77aeb5deeb..3f73f1fed3 100644
--- a/test/integration/simple-deployment-annotated/01-assert.yaml
+++ b/test/integration/simple-deployment-annotated/01-assert.yaml
@@ -2,12 +2,20 @@ apiVersion: lifecycle.keptn.sh/v1beta1
 kind: KeptnWorkload
 metadata:
   name: waiter-waiter
+spec:
+  metadata:
+    commit-id: "1234"
+    stage: dev
 ---
 
 apiVersion: lifecycle.keptn.sh/v1beta1
 kind: KeptnWorkloadVersion
 metadata:
   name: waiter-waiter-0.4
+spec:
+  metadata:
+    commit-id: "1234"
+    stage: dev
 status:
   currentPhase: Completed
   deploymentStatus: Succeeded
diff --git a/test/integration/simple-deployment-container-annotation/00-install.yaml b/test/integration/simple-deployment-container-annotation/00-install.yaml
index 2277552378..995f485f05 100644
--- a/test/integration/simple-deployment-container-annotation/00-install.yaml
+++ b/test/integration/simple-deployment-container-annotation/00-install.yaml
@@ -17,6 +17,7 @@ spec:
       annotations:
         keptn.sh/workload: waiter
         keptn.sh/container: busybox
+        keptn.sh/metadata: "commit-id=1234,stage=dev"
     spec:
       containers:
         - image: busybox:1.35
diff --git a/test/integration/simple-deployment-container-annotation/01-assert.yaml b/test/integration/simple-deployment-container-annotation/01-assert.yaml
index b2e539b6f2..e07e77707f 100644
--- a/test/integration/simple-deployment-container-annotation/01-assert.yaml
+++ b/test/integration/simple-deployment-container-annotation/01-assert.yaml
@@ -2,11 +2,19 @@ apiVersion: lifecycle.keptn.sh/v1beta1
 kind: KeptnWorkload
 metadata:
   name: waiter-waiter
+spec:
+  metadata:
+    commit-id: "1234"
+    stage: dev
 ---
 apiVersion: lifecycle.keptn.sh/v1beta1
 kind: KeptnWorkloadVersion
 metadata:
   name: waiter-waiter-1.36
+spec:
+  metadata:
+    commit-id: "1234"
+    stage: dev
 status:
   currentPhase: Completed
   deploymentStatus: Succeeded
diff --git a/test/integration/simple-deployment-evaluation/00-install.yaml b/test/integration/simple-deployment-evaluation/00-install.yaml
index 7d067edff1..84a2070736 100644
--- a/test/integration/simple-deployment-evaluation/00-install.yaml
+++ b/test/integration/simple-deployment-evaluation/00-install.yaml
@@ -48,7 +48,7 @@ spec:
         keptn.sh/version: "0.4"
         keptn.sh/pre-deployment-evaluations: pre-deployment-hello
         keptn.sh/post-deployment-evaluations: pre-deployment-hello
-
+        keptn.sh/metadata: "commit-id=1234,stage=dev"
     spec:
       containers:
         - image: busybox
diff --git a/test/integration/simple-deployment-evaluation/01-assert.yaml b/test/integration/simple-deployment-evaluation/01-assert.yaml
index 7eafbd2d83..47e926950c 100644
--- a/test/integration/simple-deployment-evaluation/01-assert.yaml
+++ b/test/integration/simple-deployment-evaluation/01-assert.yaml
@@ -2,13 +2,20 @@ apiVersion: lifecycle.keptn.sh/v1beta1
 kind: KeptnWorkload
 metadata:
   name: waiter-waiter
-
+spec:
+  metadata:
+    commit-id: "1234"
+    stage: dev
 ---
 
 apiVersion: lifecycle.keptn.sh/v1beta1
 kind: KeptnWorkloadVersion
 metadata:
   name: waiter-waiter-0.4
+spec:
+  metadata:
+    commit-id: "1234"
+    stage: dev
 status:
   currentPhase: Completed
   deploymentStatus: Succeeded
diff --git a/test/integration/simple-deployment-k8s-recommended-label/00-install.yaml b/test/integration/simple-deployment-k8s-recommended-label/00-install.yaml
index 73b2b71a5b..d5ac7f6b42 100644
--- a/test/integration/simple-deployment-k8s-recommended-label/00-install.yaml
+++ b/test/integration/simple-deployment-k8s-recommended-label/00-install.yaml
@@ -17,6 +17,7 @@ spec:
       annotations:
         app.kubernetes.io/name: "waiter"
         keptn.sh/version: "0.4"
+        keptn.sh/metadata: "commit-id=1234,stage=dev"
     spec:
       containers:
         - image: busybox
diff --git a/test/integration/simple-deployment-k8s-recommended-label/01-assert.yaml b/test/integration/simple-deployment-k8s-recommended-label/01-assert.yaml
index cf26786a9a..23da6c15ed 100644
--- a/test/integration/simple-deployment-k8s-recommended-label/01-assert.yaml
+++ b/test/integration/simple-deployment-k8s-recommended-label/01-assert.yaml
@@ -2,11 +2,19 @@ apiVersion: lifecycle.keptn.sh/v1beta1
 kind: KeptnWorkload
 metadata:
   name: waiter-waiter
+spec:
+  metadata:
+    commit-id: "1234"
+    stage: dev
 ---
 apiVersion: lifecycle.keptn.sh/v1beta1
 kind: KeptnWorkloadVersion
 metadata:
   name: waiter-waiter-0.4
+spec:
+  metadata:
+    commit-id: "1234"
+    stage: dev
 status:
   currentPhase: Completed
   deploymentStatus: Succeeded
diff --git a/test/integration/simple-statefulset-annotated/00-install.yaml b/test/integration/simple-statefulset-annotated/00-install.yaml
index 389cc88f6a..578c048ef1 100644
--- a/test/integration/simple-statefulset-annotated/00-install.yaml
+++ b/test/integration/simple-statefulset-annotated/00-install.yaml
@@ -21,6 +21,7 @@ metadata:
     keptn.sh/workload: work
     keptn.sh/version: "0.4"
     keptn.sh/pre-deployment-tasks: pre-deployment-hello
+    keptn.sh/metadata: "commit-id=1234,stage=dev"
 spec:
   serviceName: statefultest
   replicas: 2
diff --git a/test/integration/simple-statefulset-annotated/01-assert.yaml b/test/integration/simple-statefulset-annotated/01-assert.yaml
index 330a72eb76..0b26b3f5ac 100644
--- a/test/integration/simple-statefulset-annotated/01-assert.yaml
+++ b/test/integration/simple-statefulset-annotated/01-assert.yaml
@@ -2,13 +2,20 @@ apiVersion: lifecycle.keptn.sh/v1beta1
 kind: KeptnWorkload
 metadata:
   name: work-work
-
+spec:
+  metadata:
+    commit-id: "1234"
+    stage: dev
 ---
 
 apiVersion: lifecycle.keptn.sh/v1beta1
 kind: KeptnWorkloadVersion
 metadata:
   name: work-work-0.4
+spec:
+  metadata:
+    commit-id: "1234"
+    stage: dev
 status:
   currentPhase: Completed
   deploymentStatus: Succeeded