Loyal to your own brand.

[jlengstorf]

Follow-up on a thought in this post about "Someone Like Me".

Some people — myself included at times — develop a "personal brand" that encapsulates who they are. They're not "John Brown" anymore; they become "John the Good Ol' Country Boy", who's conservative and religious and has a "family-first" mindset.

Later, when John Brown feels something that's in conflict with John the Good Ol' Country Boy, there's an issue where a decision has to be made about which John takes precedence — and more often than not it's the brand.

Is this a problem? I don't know. It's probably good sometimes and bad others. Which is why I want to write about it.