| title | description |
|---|---|
Promotion |
An overview of promotional tools you can use to promote your experiences, avatar items, and social media. |
Promotion on Roblox allows you to engage a global audience to drive traffic and awareness to your experiences, avatar items, and social media. There are several ways you can market your content to users when and where they're most likely to engage with it:
- Promote your experiences – Engage users in special sort categories or search results when they're browsing the Discover page, in immersive portal ads in an experience they're already accessing, through time-based events, or in a highlight as they're watching a Roblox-owned channel.
- Promote your avatar items – Engage users as they're looking at any item's main details page or the Sponsored sort category on the Marketplace, or in immersive image ads in an experience they're already accessing.
- Promote your social media – Engage users as they're looking at your experience's main details page to follow you on social media for development updates.
All promotional content on the platform must adhere to Roblox's Community Standards and Terms of Use, and if your promotional content is advertising, it must also adhere to Roblox's Advertising Standards. For information on how all advertising works on the platform, including details for both advertising campaigns using Roblox's promotion products, and compliant independent advertising campaigns for experiences, see Advertising on Roblox and Complying with Advertising Standards.
The following table details all promotional methods for experiences on the platform.
| Promotion Method | Description |
|---|---|
| Sponsored Experiences | Advertise your experiences within the **Sponsored** category on the [Home](https://www.roblox.com/home) and [Discover](https://www.roblox.com/discover) pages, and as **Sponsored** tiles in search results. Each sponsored experience ad campaign lets you choose your audience, schedule the duration of your ad campaign, and specify your budget per day. For more information, see [Ads Manager](../../production/promotion/ads-manager.md). |
| Immersive Portal Ad Campaigns | Advertise experiences through the immersive portal ad format that transports users from other creators' experiences directly into your own. For more information, see [Ads Manager](../../production/promotion/ads-manager.md). |
| Create Time-Based Events | Invite users back into your experiences with engaging time-based events that display on your experience's main details page. You can schedule up to 10 events at a time through the Events Platform, and users have the ability to opt-in to notifications for each event. For more information, see [Events Platform](../../production/promotion/events-platform.md). |
| Feature Experiences on Special Sort Categories or Roblox's Channels | Apply for Roblox to feature your experiences within the **Learn & Explore**, **Free Private Servers**, and **Xbox Featured** sort categories on the [Discover](https://www.roblox.com/discover) Page, or in highlights on Roblox-owned channels. For more information, see [Nominating for the Discover Page](../../production/promotion/nominating-for-the-discover-page.md). |
The following table details all promotional methods for avatar items on the platform.
| Promotional Method | Description |
|---|---|
| Sponsor Items | Advertise avatar accessories and clothing within the **Sponsored** category on any item's main details page on the Roblox website, or the **Recommended Items for You** page of the [Marketplace](https://www.roblox.com/catalog) on the Roblox app. Each sponsored item ad campaign lets you choose your audience, schedule the duration of your ad campaign, and specify your budget per day. For more information, see [Sponsoring Items](../../production/promotion/sponsoring-items.md). |
You can direct users to follow you on social media by embedding social media links on your experience's main details page. Social media links connect your audience over the age of 13 to your social media outside of Roblox, which you can use to market updates, monitor community feedback, and promote your experiences. For more information, see Growing Your Audience.
