diff --git a/dvc/testing/benchmarks/fixtures.py b/dvc/testing/benchmarks/fixtures.py
index 04a53215c3..1dc6dac439 100644
--- a/dvc/testing/benchmarks/fixtures.py
+++ b/dvc/testing/benchmarks/fixtures.py
@@ -20,12 +20,17 @@ def bench_config(request):
 @pytest.fixture(scope="session")
 def make_dvc_venv(tmp_path_factory):
     def _make_dvc_venv(name):
+        name = _sanitize_venv_name(name)
         venv_dir = tmp_path_factory.mktemp(f"dvc-venv-{name}")
         return VirtualEnv(workspace=venv_dir)
 
     return _make_dvc_venv
 
 
+def _sanitize_venv_name(name):
+    return name.replace("/", "-").replace("\\", "-")
+
+
 @pytest.fixture(scope="session")
 def dvc_venvs():
     return {}