diff --git a/dvc/command/experiments/init.py b/dvc/command/experiments/init.py
index 713109b49f..af3194aead 100644
--- a/dvc/command/experiments/init.py
+++ b/dvc/command/experiments/init.py
@@ -97,7 +97,7 @@ def run(self):
 
 def add_parser(experiments_subparsers, parent_parser):
 
-    EXPERIMENTS_INIT_HELP = "Initialize experiments."
+    EXPERIMENTS_INIT_HELP = "Quickly setup any project to use experiments."
     experiments_init_parser = experiments_subparsers.add_parser(
         "init",
         parents=[parent_parser],