diff --git a/scripts/build_windows.cmd b/scripts/build_windows.cmd
index 90c513c83c..61ff864c57 100755
--- a/scripts/build_windows.cmd
+++ b/scripts/build_windows.cmd
@@ -21,7 +21,7 @@ where iscc
 if %errorlevel% neq 0 (echo Error: Couldn't find Inno Setup compiler. && goto :error)
 
 echo ====== Installing requirements... ======
-echo PKG = "exe" > dvc\utils\build.py
+echo 'PKG = "exe"' > dvc\utils\build.py
 call pip install .[all] || goto :error
 call pip install psutil || goto :error
 call dvc pull || goto :error