diff --git a/Makefile b/Makefile
index 765e167d..cba4d2c8 100644
--- a/Makefile
+++ b/Makefile
@@ -3,7 +3,7 @@ NAMESPACE ?= application-monitoring
 PROJECT ?= application-monitoring-operator
 REG=quay.io
 SHELL=/bin/bash
-TAG ?= 0.0.29
+TAG ?= 0.0.30
 PKG=github.com/integr8ly/application-monitoring-operator
 TEST_DIRS?=$(shell sh -c "find $(TOP_SRC_DIRS) -name \\*_test.go -exec dirname {} \\; | sort | uniq")
 TEST_POD_NAME=application-monitoring-operator-test
diff --git a/deploy/operator.yaml b/deploy/operator.yaml
index 257c646d..c43978d5 100644
--- a/deploy/operator.yaml
+++ b/deploy/operator.yaml
@@ -15,7 +15,7 @@ spec:
       serviceAccountName: application-monitoring-operator
       containers:
         - name: application-monitoring-operator
-          image: quay.io/integreatly/application-monitoring-operator:0.0.29
+          image: quay.io/integreatly/application-monitoring-operator:0.0.30
           ports:
             - containerPort: 60000
               name: metrics
diff --git a/templates/alertmanager-service.yaml b/templates/alertmanager-service.yaml
index c229c6a9..8ad6eaa7 100644
--- a/templates/alertmanager-service.yaml
+++ b/templates/alertmanager-service.yaml
@@ -5,6 +5,8 @@ metadata:
   namespace: {{ .Namespace }}
   annotations:
     service.alpha.openshift.io/serving-cert-secret-name: alertmanager-k8s-tls
+  labels:
+    application-monitoring: "true"
 spec:
   ports:
     - name: web
diff --git a/version/version.go b/version/version.go
index 2c9aef53..65cf6f15 100644
--- a/version/version.go
+++ b/version/version.go
@@ -1,5 +1,5 @@
 package version
 
 var (
-	Version = "0.0.29"
+	Version = "0.0.30"
 )