diff --git a/CHANGELOG.md b/CHANGELOG.md
index 15a5bec7e..4698b4e02 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -10,6 +10,7 @@ This change log adheres to standards from [Keep a CHANGELOG](http://keepachangel
 - `recommended` shared config. Roughly `errors` and `warnings` mixed together,
   with some `parserOptions` in the mix. ([#402])
 - `react` shared config: added `jsx: true` to `parserOptions.ecmaFeatures`.
+- Added [`no-webpack-loader-syntax`] rule: forbid custom Webpack loader syntax in imports. ([#586], thanks [@fson]!)
 
 ### Breaking
 - [`import/extensions` setting] defaults to `['.js']`. ([#306])
@@ -331,7 +332,9 @@ for info on changes for earlier releases.
 [`max-dependencies`]: ./docs/rules/max-dependencies.md
 [`no-internal-modules`]: ./docs/rules/no-internal-modules.md
 [`no-dynamic-require`]: ./docs/rules/no-dynamic-require.md
+[`no-webpack-loader-syntax`]: ./docs/rules/no-webpack-loader-syntax.md
 
+[#586]: https://github.com/benmosher/eslint-plugin-import/pull/586
 [#568]: https://github.com/benmosher/eslint-plugin-import/pull/568
 [#555]: https://github.com/benmosher/eslint-plugin-import/pull/555
 [#538]: https://github.com/benmosher/eslint-plugin-import/pull/538
@@ -488,3 +491,4 @@ for info on changes for earlier releases.
 [@spalger]: https://github.com/spalger
 [@preco21]: https://github.com/preco21
 [@skyrpex]: https://github.com/skyrpex
+[@fson]: https://github.com/fson
diff --git a/docs/rules/no-webpack-loader-syntax.md b/docs/rules/no-webpack-loader-syntax.md
new file mode 100644
index 000000000..f42f17353
--- /dev/null
+++ b/docs/rules/no-webpack-loader-syntax.md
@@ -0,0 +1,36 @@
+# no-webpack-loader-syntax
+
+Forbid Webpack loader syntax in imports.
+
+[Webpack](http://webpack.github.io) allows specifying [loaders](http://webpack.github.io/docs/loaders.html) and their configuration inline in imports using a special syntax like this:
+```js
+var moduleWithOneLoader = require("my-loader!./my-awesome-module");
+```
+
+This syntax is non-standard, so it couples the code using to Webpack. The recommended way to specify Webpack loader configuration is in a [Webpack configuration file](http://webpack.github.io/docs/loaders.html#loaders-by-config).
+
+## Rule Details
+
+### Fail
+
+```js
+import myModule from 'my-loader!my-module';
+import theme from 'style!css!./theme.css';
+
+var myModule = require('my-loader!./my-module');
+var theme = require('style!css!./theme.css');
+```
+
+### Pass
+
+```js
+import myModule from 'my-module';
+import theme from './theme.css';
+
+var myModule = require('my-module');
+var theme = require('./theme.css');
+```
+
+## When Not To Use It
+
+If you have a project that doesn't use Webpack you can safely disable this rule.
diff --git a/src/index.js b/src/index.js
index bae40374a..ecdb30cbf 100644
--- a/src/index.js
+++ b/src/index.js
@@ -21,6 +21,7 @@ export const rules = {
   'no-extraneous-dependencies': require('./rules/no-extraneous-dependencies'),
   'no-absolute-path': require('./rules/no-absolute-path'),
   'no-nodejs-modules': require('./rules/no-nodejs-modules'),
+  'no-webpack-loader-syntax': require('./rules/no-webpack-loader-syntax'),
   'order': require('./rules/order'),
   'newline-after-import': require('./rules/newline-after-import'),
   'prefer-default-export': require('./rules/prefer-default-export'),
diff --git a/src/rules/no-webpack-loader-syntax.js b/src/rules/no-webpack-loader-syntax.js
new file mode 100644
index 000000000..3d9ba0034
--- /dev/null
+++ b/src/rules/no-webpack-loader-syntax.js
@@ -0,0 +1,28 @@
+import isStaticRequire from '../core/staticRequire'
+
+function reportIfNonStandard(context, node, name) {
+  if (name.indexOf('!') !== -1) {
+    context.report(node, `Unexpected '!' in '${name}'. ` +
+      'Do not use import syntax to configure webpack loaders.'
+    )
+  }
+}
+
+module.exports = {
+  meta: {
+    docs: {},
+  },
+
+  create: function (context) {
+    return {
+      ImportDeclaration: function handleImports(node) {
+        reportIfNonStandard(context, node, node.source.value)
+      },
+      CallExpression: function handleRequires(node) {
+        if (isStaticRequire(node)) {
+          reportIfNonStandard(context, node, node.arguments[0].value)
+        }
+      },
+    }
+  },
+}
diff --git a/tests/src/rules/no-webpack-loader-syntax.js b/tests/src/rules/no-webpack-loader-syntax.js
new file mode 100644
index 000000000..23a1190fb
--- /dev/null
+++ b/tests/src/rules/no-webpack-loader-syntax.js
@@ -0,0 +1,74 @@
+import { test } from '../utils'
+
+import { RuleTester } from 'eslint'
+
+const ruleTester = new RuleTester()
+    , rule = require('rules/no-webpack-loader-syntax')
+
+const message = 'Do not use import syntax to configure webpack loaders.'
+
+ruleTester.run('no-webpack-loader-syntax', rule, {
+  valid: [
+    test({ code: 'import _ from "lodash"'}),
+    test({ code: 'import find from "lodash.find"'}),
+    test({ code: 'import foo from "./foo.css"'}),
+    test({ code: 'import data from "@scope/my-package/data.json"'}),
+    test({ code: 'var _ = require("lodash")'}),
+    test({ code: 'var find = require("lodash.find")'}),
+    test({ code: 'var foo = require("./foo")'}),
+    test({ code: 'var foo = require("../foo")'}),
+    test({ code: 'var foo = require("foo")'}),
+    test({ code: 'var foo = require("./")'}),
+    test({ code: 'var foo = require("@scope/foo")'}),
+  ],
+  invalid: [
+    test({
+      code: 'import _ from "babel!lodash"',
+      errors: [
+        { message: `Unexpected '!' in 'babel!lodash'. ${message}` },
+      ],
+    }),
+    test({
+      code: 'import find from "-babel-loader!lodash.find"',
+      errors: [
+        { message: `Unexpected '!' in '-babel-loader!lodash.find'. ${message}` },
+      ],
+    }),
+    test({
+      code: 'import foo from "style!css!./foo.css"',
+      errors: [
+        { message: `Unexpected '!' in 'style!css!./foo.css'. ${message}` },
+      ],
+    }),
+    test({
+      code: 'import data from "json!@scope/my-package/data.json"',
+      errors: [
+        { message: `Unexpected '!' in 'json!@scope/my-package/data.json'. ${message}` },
+      ],
+    }),
+    test({
+      code: 'var _ = require("babel!lodash")',
+      errors: [
+        { message: `Unexpected '!' in 'babel!lodash'. ${message}` },
+      ],
+    }),
+    test({
+      code: 'var find = require("-babel-loader!lodash.find")',
+      errors: [
+        { message: `Unexpected '!' in '-babel-loader!lodash.find'. ${message}` },
+      ],
+    }),
+    test({
+      code: 'var foo = require("style!css!./foo.css")',
+      errors: [
+        { message: `Unexpected '!' in 'style!css!./foo.css'. ${message}` },
+      ],
+    }),
+    test({
+      code: 'var data = require("json!@scope/my-package/data.json")',
+      errors: [
+        { message: `Unexpected '!' in 'json!@scope/my-package/data.json'. ${message}` },
+      ],
+    }),
+  ],
+})