diff --git a/app/src/benchmark/kotlin/ru/pixnews/inject/NoOpAnalyticsModule.kt b/app/src/benchmark/kotlin/ru/pixnews/inject/NoOpAnalyticsModule.kt
new file mode 100644
index 00000000..b68f03e3
--- /dev/null
+++ b/app/src/benchmark/kotlin/ru/pixnews/inject/NoOpAnalyticsModule.kt
@@ -0,0 +1,22 @@
+/*
+ * Copyright (c) 2024, the Pixnews project authors and contributors. Please see the AUTHORS file for details.
+ * Use of this source code is governed by the Apache 2.0 license that can be found in the LICENSE file.
+ */
+
+package ru.pixnews.inject
+
+import com.squareup.anvil.annotations.ContributesTo
+import dagger.Module
+import dagger.Provides
+import dagger.Reusable
+import ru.pixnews.foundation.analytics.Analytics
+import ru.pixnews.foundation.analytics.NoOpAnalytics
+import ru.pixnews.foundation.di.base.scopes.AppScope
+
+@ContributesTo(AppScope::class, replaces = [AnalyticsModule::class])
+@Module
+object NoOpAnalyticsModule {
+    @Provides
+    @Reusable
+    fun provideAnalytics(): Analytics = NoOpAnalytics
+}
diff --git a/app/src/main/AndroidManifest.xml b/app/src/main/AndroidManifest.xml
index 2c49387c..5208a928 100644
--- a/app/src/main/AndroidManifest.xml
+++ b/app/src/main/AndroidManifest.xml
@@ -58,6 +58,12 @@
         <meta-data
             android:name="firebase_crashlytics_collection_enabled"
             android:value="${firebase_crashlytics_collection_enabled}" />
+        <meta-data
+            android:name="firebase_analytics_collection_deactivated"
+            android:value="${firebase_analytics_collection_deactivated}" />
+        <meta-data
+            android:name="google_analytics_adid_collection_enabled"
+            android:value="${google_analytics_adid_collection_enabled}" />
         <meta-data
             android:name="preloaded_fonts"
             android:resource="@array/preloaded_fonts" />
diff --git a/app/src/main/kotlin/ru/pixnews/MainActivity.kt b/app/src/main/kotlin/ru/pixnews/MainActivity.kt
index aa948331..b1852fb4 100644
--- a/app/src/main/kotlin/ru/pixnews/MainActivity.kt
+++ b/app/src/main/kotlin/ru/pixnews/MainActivity.kt
@@ -10,6 +10,7 @@ import androidx.activity.compose.setContent
 import androidx.core.splashscreen.SplashScreen.Companion.installSplashScreen
 import co.touchlab.kermit.Logger
 import ru.pixnews.feature.root.PixnewsRootContent
+import ru.pixnews.foundation.analytics.Analytics
 import ru.pixnews.foundation.appconfig.AppConfig
 import ru.pixnews.foundation.di.ui.base.activity.BaseActivity
 import ru.pixnews.foundation.di.ui.base.activity.ContributesActivity
@@ -32,12 +33,16 @@ class MainActivity : BaseActivity() {
     @Inject
     internal lateinit var appLoadingStatus: AppLoadingStatus
 
+    @Inject
+    internal lateinit var analytics: Analytics
+
     override fun onPostInjectPreCreate() {
         setupSplashScreen()
     }
 
     override fun onCreate(savedInstanceState: Bundle?) {
         super.onCreate(savedInstanceState)
+        analytics.logEvent("main_activity_created")
         setContent {
             PixnewsRootContent(
                 appConfig = appConfig,
diff --git a/app/src/main/kotlin/ru/pixnews/PixnewsApplication.kt b/app/src/main/kotlin/ru/pixnews/PixnewsApplication.kt
index 5ab5f359..3ef2046e 100644
--- a/app/src/main/kotlin/ru/pixnews/PixnewsApplication.kt
+++ b/app/src/main/kotlin/ru/pixnews/PixnewsApplication.kt
@@ -12,7 +12,8 @@ import ru.pixnews.inject.MainPixnewsAppComponent
 import javax.inject.Inject
 
 class PixnewsApplication : Application(), Configuration.Provider {
-    override val workManagerConfiguration = localWorkManagerConfiguration
+    override val workManagerConfiguration
+        get() = localWorkManagerConfiguration
 
     @field:Inject
     lateinit var localWorkManagerConfiguration: Configuration
diff --git a/app/src/main/kotlin/ru/pixnews/inject/AnalyticsModule.kt b/app/src/main/kotlin/ru/pixnews/inject/AnalyticsModule.kt
index 94d7b1fe..18e8192b 100644
--- a/app/src/main/kotlin/ru/pixnews/inject/AnalyticsModule.kt
+++ b/app/src/main/kotlin/ru/pixnews/inject/AnalyticsModule.kt
@@ -1,5 +1,5 @@
 /*
- * Copyright (c) 2023, the Pixnews project authors and contributors. Please see the AUTHORS file for details.
+ * Copyright (c) 2024, the Pixnews project authors and contributors. Please see the AUTHORS file for details.
  * Use of this source code is governed by the Apache 2.0 license that can be found in the LICENSE file.
  */
 
@@ -10,13 +10,13 @@ import dagger.Binds
 import dagger.Module
 import dagger.Reusable
 import ru.pixnews.foundation.analytics.Analytics
-import ru.pixnews.foundation.analytics.NoOpAnalytics
 import ru.pixnews.foundation.di.base.scopes.AppScope
+import ru.pixnews.inject.analytics.LoggingAnalytics
 
 @ContributesTo(AppScope::class)
 @Module
 interface AnalyticsModule {
     @Binds
     @Reusable
-    fun provideAnalytics(analytics: NoOpAnalytics): Analytics
+    fun bindAnalytics(analytics: LoggingAnalytics): Analytics
 }
diff --git a/app/src/main/kotlin/ru/pixnews/inject/analytics/FirebaseAnalytics.kt b/app/src/main/kotlin/ru/pixnews/inject/analytics/FirebaseAnalytics.kt
new file mode 100644
index 00000000..19fb3148
--- /dev/null
+++ b/app/src/main/kotlin/ru/pixnews/inject/analytics/FirebaseAnalytics.kt
@@ -0,0 +1,36 @@
+/*
+ * Copyright (c) 2024, the Pixnews project authors and contributors. Please see the AUTHORS file for details.
+ * Use of this source code is governed by the Apache 2.0 license that can be found in the LICENSE file.
+ */
+
+package ru.pixnews.inject.analytics
+
+import androidx.core.os.bundleOf
+import com.google.firebase.Firebase
+import com.google.firebase.analytics.analytics
+import ru.pixnews.foundation.analytics.Analytics
+
+object FirebaseAnalytics : Analytics {
+    private val analytics = Firebase.analytics
+
+    override fun setEnableAnalytics(enable: Boolean) {
+        analytics.setAnalyticsCollectionEnabled(enable)
+    }
+
+    override fun setUserId(userId: String?) {
+        analytics.setUserId(userId)
+    }
+
+    override fun setUserProperty(name: String, value: String) {
+        analytics.setUserProperty(name, value)
+    }
+
+    override fun logEvent(name: String, params: Map<String, *>?) {
+        val paramsBundle = if (params != null) {
+            bundleOf(pairs = params.entries.map { it.key to it.value }.toTypedArray())
+        } else {
+            null
+        }
+        analytics.logEvent(name, paramsBundle)
+    }
+}
diff --git a/app/src/main/kotlin/ru/pixnews/inject/analytics/LoggingAnalytics.kt b/app/src/main/kotlin/ru/pixnews/inject/analytics/LoggingAnalytics.kt
new file mode 100644
index 00000000..2f1aca3e
--- /dev/null
+++ b/app/src/main/kotlin/ru/pixnews/inject/analytics/LoggingAnalytics.kt
@@ -0,0 +1,31 @@
+/*
+ * Copyright (c) 2024, the Pixnews project authors and contributors. Please see the AUTHORS file for details.
+ * Use of this source code is governed by the Apache 2.0 license that can be found in the LICENSE file.
+ */
+
+package ru.pixnews.inject.analytics
+
+import co.touchlab.kermit.Logger
+import ru.pixnews.foundation.analytics.Analytics
+import javax.inject.Inject
+
+class LoggingAnalytics @Inject constructor(
+    logger: Logger,
+) : Analytics {
+    private val log: Logger = logger.withTag("Analytics")
+    override fun setEnableAnalytics(enable: Boolean) {
+        log.i { "setEnableAnalytics($enable)" }
+    }
+
+    override fun setUserId(userId: String?) {
+        log.i { "setUserId($userId)" }
+    }
+
+    override fun setUserProperty(name: String, value: String) {
+        log.i { "setUserProperty($name, $value)" }
+    }
+
+    override fun logEvent(name: String, params: Map<String, *>?) {
+        log.i { "Event `$name`: $params" }
+    }
+}
diff --git a/app/src/release/kotlin/ru/pixnews/app/inject/FirebaseAnalyticsModule.kt b/app/src/release/kotlin/ru/pixnews/app/inject/FirebaseAnalyticsModule.kt
new file mode 100644
index 00000000..7bcda615
--- /dev/null
+++ b/app/src/release/kotlin/ru/pixnews/app/inject/FirebaseAnalyticsModule.kt
@@ -0,0 +1,23 @@
+/*
+ * Copyright (c) 2024, the Pixnews project authors and contributors. Please see the AUTHORS file for details.
+ * Use of this source code is governed by the Apache 2.0 license that can be found in the LICENSE file.
+ */
+
+package ru.pixnews.app.inject
+
+import com.squareup.anvil.annotations.ContributesTo
+import dagger.Module
+import dagger.Provides
+import dagger.Reusable
+import ru.pixnews.foundation.analytics.Analytics
+import ru.pixnews.foundation.di.base.scopes.AppScope
+import ru.pixnews.inject.AnalyticsModule
+import ru.pixnews.inject.analytics.FirebaseAnalytics
+
+@ContributesTo(AppScope::class, replaces = [AnalyticsModule::class])
+@Module
+public object FirebaseAnalyticsModule {
+    @Provides
+    @Reusable
+    fun bindsAnalytics(): Analytics = FirebaseAnalytics
+}
diff --git a/foundation/analytics/main/ru/pixnews/foundation/analytics/Analytics.kt b/foundation/analytics/main/ru/pixnews/foundation/analytics/Analytics.kt
index 3a327689..8b4d7da2 100644
--- a/foundation/analytics/main/ru/pixnews/foundation/analytics/Analytics.kt
+++ b/foundation/analytics/main/ru/pixnews/foundation/analytics/Analytics.kt
@@ -6,8 +6,6 @@
 package ru.pixnews.foundation.analytics
 
 public interface Analytics {
-    public fun setCurrentScreenName(screenName: String, screenClass: String)
-
     public fun setEnableAnalytics(enable: Boolean)
 
     public fun setUserId(userId: String?)
diff --git a/foundation/analytics/main/ru/pixnews/foundation/analytics/NoOpAnalytics.kt b/foundation/analytics/main/ru/pixnews/foundation/analytics/NoOpAnalytics.kt
index 745edef9..555c797a 100644
--- a/foundation/analytics/main/ru/pixnews/foundation/analytics/NoOpAnalytics.kt
+++ b/foundation/analytics/main/ru/pixnews/foundation/analytics/NoOpAnalytics.kt
@@ -5,9 +5,7 @@
 
 package ru.pixnews.foundation.analytics
 
-public class NoOpAnalytics : Analytics {
-    public override fun setCurrentScreenName(screenName: String, screenClass: String): Unit = Unit
-
+public object NoOpAnalytics : Analytics {
     public override fun setEnableAnalytics(enable: Boolean): Unit = Unit
 
     public override fun setUserId(userId: String?): Unit = Unit
diff --git a/gradle/plugin/project/android/convention/ru.pixnews.gradle.android.application.gradle.kts b/gradle/plugin/project/android/convention/ru.pixnews.gradle.android.application.gradle.kts
index 088dcee1..af038c16 100644
--- a/gradle/plugin/project/android/convention/ru.pixnews.gradle.android.application.gradle.kts
+++ b/gradle/plugin/project/android/convention/ru.pixnews.gradle.android.application.gradle.kts
@@ -32,7 +32,11 @@ extensions.configure<ApplicationExtension>("android") {
 
     defaultConfig {
         targetSdk = versionCatalog.findVersion("targetSdk").get().displayName.toInt()
-        manifestPlaceholders["firebase_crashlytics_collection_enabled"] = "false"
+        manifestPlaceholders += listOf(
+            "firebase_crashlytics_collection_enabled" to "false",
+            "firebase_analytics_collection_deactivated" to "true",
+            "google_analytics_adid_collection_enabled" to "false",
+        )
     }
 
     val releaseConfig = ReleaseConfig(project)
@@ -45,11 +49,21 @@ extensions.configure<ApplicationExtension>("android") {
             isCrunchPngs = false
             proguardFiles(getDefaultProguardFile("proguard-android-optimize.txt"), "proguard-rules.pro")
             signingConfig = signingConfigs.getByName(if (releaseConfig.useReleaseKeystore) "release" else "debug")
+            manifestPlaceholders += listOf(
+                "firebase_crashlytics_collection_enabled" to "true",
+                "firebase_analytics_collection_deactivated" to "false",
+                "google_analytics_adid_collection_enabled" to "true",
+            )
         }
         getByName("debug") {
             applicationIdSuffix = ".debug"
             signingConfig = signingConfigs.getByName("debug")
             matchingFallbacks += listOf("instrumentedTests", "release")
+            manifestPlaceholders += listOf(
+                "firebase_crashlytics_collection_enabled" to "false",
+                "firebase_analytics_collection_deactivated" to "false",
+                "google_analytics_adid_collection_enabled" to "true",
+            )
         }
         create("benchmark") {
             initWith(release)
@@ -62,6 +76,12 @@ extensions.configure<ApplicationExtension>("android") {
 
             proguardFiles("proguard-benchmark.pro")
             matchingFallbacks += "release"
+
+            manifestPlaceholders += listOf(
+                "firebase_crashlytics_collection_enabled" to "false",
+                "firebase_analytics_collection_deactivated" to "true",
+                "google_analytics_adid_collection_enabled" to "false",
+            )
         }
     }
 
diff --git a/script/enable_firebase_analytics.sh b/script/enable_firebase_analytics.sh
new file mode 100755
index 00000000..56a4c346
--- /dev/null
+++ b/script/enable_firebase_analytics.sh
@@ -0,0 +1,6 @@
+#!/bin/sh
+
+adb shell setprop log.tag.FA VERBOSE
+adb shell setprop log.tag.FA-SVC VERBOSE
+adb shell setprop debug.firebase.analytics.app ru.pixnews.debug
+# adb logcat -v time -s FA FA-SVC