diff --git a/.chloggen/fix-testbed-loadgen-counters.yaml b/.chloggen/fix-testbed-loadgen-counters.yaml
new file mode 100644
index 000000000000..e73e3377baff
--- /dev/null
+++ b/.chloggen/fix-testbed-loadgen-counters.yaml
@@ -0,0 +1,27 @@
+# Use this changelog template to create an entry for release notes.
+
+# One of 'breaking', 'deprecation', 'new_component', 'enhancement', 'bug_fix'
+change_type: bug_fix
+
+# The name of the component, or a single word describing the area of concern, (e.g. filelogreceiver)
+component: testbed
+
+# A brief description of the change.  Surround your text with quotes ("") if it needs to start with a backtick (`).
+note: Fixes incorrect count for sent data items in load generator.
+
+# Mandatory: One or more tracking issues related to the change. You can use the PR number here if no issue exists.
+issues: [34057]
+
+# (Optional) One or more lines of additional information to render under the primary note.
+# These lines will be padded with 2 spaces and then inserted directly into the document.
+# Use pipe (|) for multiline entries.
+subtext:
+
+# If your change doesn't affect end users or the exported elements of any package,
+# you should instead start your pull request title with [chore] or use the "Skip Changelog" label.
+# Optional: The change log or logs in which this entry should be included.
+# e.g. '[user]' or '[user, api]'
+# Include 'user' if the change is relevant to end users.
+# Include 'api' if there is a change to a library API.
+# Default: '[user]'
+change_logs: [user]
diff --git a/testbed/testbed/load_generator.go b/testbed/testbed/load_generator.go
index b6c5deae090d..79820a254276 100644
--- a/testbed/testbed/load_generator.go
+++ b/testbed/testbed/load_generator.go
@@ -245,23 +245,25 @@ func (ps *ProviderSender) generateTrace() error {
 	}
 
 	for {
-		select {
-		case <-ps.stopSignal:
+		// Generated data MUST be consumed once since the data counters
+		// are updated by the provider and not consuming the generated
+		// data will lead to accounting errors.
+		err := traceSender.ConsumeTraces(context.Background(), traceData)
+		if err == nil {
 			return nil
-		default:
-			err := traceSender.ConsumeTraces(context.Background(), traceData)
-			if err == nil {
-				return nil
-			}
-
-			if !consumererror.IsPermanent(err) {
-				ps.nonPermanentErrors.Add(uint64(traceData.SpanCount()))
-				continue
-			}
+		}
 
+		if consumererror.IsPermanent(err) {
 			ps.permanentErrors.Add(uint64(traceData.SpanCount()))
 			return fmt.Errorf("cannot send traces: %w", err)
 		}
+		ps.nonPermanentErrors.Add(uint64(traceData.SpanCount()))
+
+		select {
+		case <-ps.stopSignal:
+			return nil
+		default:
+		}
 	}
 }
 
@@ -274,23 +276,25 @@ func (ps *ProviderSender) generateMetrics() error {
 	}
 
 	for {
-		select {
-		case <-ps.stopSignal:
+		// Generated data MUST be consumed once since the data counters
+		// are updated by the provider and not consuming the generated
+		// data will lead to accounting errors.
+		err := metricSender.ConsumeMetrics(context.Background(), metricData)
+		if err == nil {
 			return nil
-		default:
-			err := metricSender.ConsumeMetrics(context.Background(), metricData)
-			if err == nil {
-				return nil
-			}
-
-			if !consumererror.IsPermanent(err) {
-				ps.nonPermanentErrors.Add(uint64(metricData.DataPointCount()))
-				continue
-			}
+		}
 
+		if consumererror.IsPermanent(err) {
 			ps.permanentErrors.Add(uint64(metricData.DataPointCount()))
 			return fmt.Errorf("cannot send metrics: %w", err)
 		}
+		ps.nonPermanentErrors.Add(uint64(metricData.DataPointCount()))
+
+		select {
+		case <-ps.stopSignal:
+			return nil
+		default:
+		}
 	}
 }
 
@@ -303,22 +307,24 @@ func (ps *ProviderSender) generateLog() error {
 	}
 
 	for {
-		select {
-		case <-ps.stopSignal:
+		// Generated data MUST be consumed once since the data counters
+		// are updated by the provider and not consuming the generated
+		// data will lead to accounting errors.
+		err := logSender.ConsumeLogs(context.Background(), logData)
+		if err == nil {
 			return nil
-		default:
-			err := logSender.ConsumeLogs(context.Background(), logData)
-			if err == nil {
-				return nil
-			}
-
-			if !consumererror.IsPermanent(err) {
-				ps.nonPermanentErrors.Add(uint64(logData.LogRecordCount()))
-				continue
-			}
+		}
 
+		if consumererror.IsPermanent(err) {
 			ps.permanentErrors.Add(uint64(logData.LogRecordCount()))
 			return fmt.Errorf("cannot send logs: %w", err)
 		}
+		ps.nonPermanentErrors.Add(uint64(logData.LogRecordCount()))
+
+		select {
+		case <-ps.stopSignal:
+			return nil
+		default:
+		}
 	}
 }