diff --git a/cmd/humanlog/helper.go b/cmd/humanlog/helper.go
index 5e34a9ab..08a505e5 100644
--- a/cmd/humanlog/helper.go
+++ b/cmd/humanlog/helper.go
@@ -51,7 +51,7 @@ func ensureLoggedIn(
 			Affirmative("Yes!").
 			Negative("No.").
 			Value(&confirms).
-			WithTheme(huh.ThemeCatppuccin()).
+			WithTheme(huhTheme).
 			Run()
 		if err != nil {
 			return nil, err
@@ -82,7 +82,7 @@ func ensureLoggedIn(
 				Affirmative("Yes!").
 				Negative("No.").
 				Value(&confirms).
-				WithTheme(huh.ThemeCatppuccin()).
+				WithTheme(huhTheme).
 				Run()
 			if err != nil {
 				return nil, err
@@ -225,7 +225,7 @@ func huhSelectOrganizations(ctx context.Context, client userv1connect.UserServic
 		Title(title).
 		Options(options...).
 		Value(&selected).
-		WithTheme(huh.ThemeCatppuccin()).
+		WithTheme(huhTheme).
 		Run()
 	if err != nil {
 		return -1, fmt.Errorf("prompting for org selection: %v", err)
@@ -281,7 +281,7 @@ func ensureAccountSelected(
 		Title("You have access to multiple accounts. Which one would you like to use?").
 		Options(options...).
 		Value(&selected).
-		WithTheme(huh.ThemeCatppuccin()).
+		WithTheme(huhTheme).
 		Run()
 	if err != nil {
 		return -1, fmt.Errorf("prompting for account selection: %v", err)
diff --git a/cmd/humanlog/main.go b/cmd/humanlog/main.go
index 4f39d6d5..67da00e3 100644
--- a/cmd/humanlog/main.go
+++ b/cmd/humanlog/main.go
@@ -18,6 +18,7 @@ import (
 	"github.com/99designs/keyring"
 	"github.com/aybabtme/rgbterm"
 	"github.com/blang/semver"
+	"github.com/charmbracelet/huh"
 	types "github.com/humanlogio/api/go/types/v1"
 	"github.com/humanlogio/humanlog"
 	"github.com/humanlogio/humanlog/internal/pkg/config"
@@ -64,6 +65,8 @@ var (
 	}()
 	defaultApiAddr      = "https://api.humanlog.io"
 	defaultBaseSiteAddr = "https://humanlog.io"
+
+	huhTheme = huh.ThemeCatppuccin()
 )
 
 func fatalf(c *cli.Context, format string, args ...interface{}) {
@@ -365,6 +368,7 @@ func newApp() *cli.App {
 	}
 	app.Commands = append(
 		app.Commands,
+		onboardingCmd(getCtx, getLogger, getCfg, getState, getTokenSource, getAPIUrl, getBaseSiteURL, getHTTPClient),
 		versionCmd(getCtx, getLogger, getCfg, getState, getTokenSource, getAPIUrl, getBaseSiteURL, getHTTPClient),
 		authCmd(getCtx, getLogger, getCfg, getState, getTokenSource, getAPIUrl, getHTTPClient),
 		organizationCmd(getCtx, getLogger, getCfg, getState, getTokenSource, getAPIUrl, getHTTPClient),
diff --git a/cmd/humanlog/onboarding.go b/cmd/humanlog/onboarding.go
new file mode 100644
index 00000000..332740ed
--- /dev/null
+++ b/cmd/humanlog/onboarding.go
@@ -0,0 +1,59 @@
+package main
+
+import (
+	"context"
+	"log/slog"
+	"net/http"
+
+	"github.com/charmbracelet/huh"
+	"github.com/humanlogio/api/go/svc/auth/v1/authv1connect"
+	"github.com/humanlogio/humanlog/internal/pkg/config"
+	"github.com/humanlogio/humanlog/internal/pkg/state"
+	"github.com/humanlogio/humanlog/pkg/auth"
+	"github.com/urfave/cli"
+)
+
+const onboardingCmdName = "onboarding"
+
+func onboardingCmd(
+	getCtx func(cctx *cli.Context) context.Context,
+	getLogger func(cctx *cli.Context) *slog.Logger,
+	getCfg func(cctx *cli.Context) *config.Config,
+	getState func(cctx *cli.Context) *state.State,
+	getTokenSource func(cctx *cli.Context) *auth.UserRefreshableTokenSource,
+	getAPIUrl func(cctx *cli.Context) string,
+	getBaseSiteURL func(cctx *cli.Context) string,
+	getHTTPClient func(*cli.Context) *http.Client,
+) cli.Command {
+	return cli.Command{
+		Name:   onboardingCmdName,
+		Usage:  "Onboarding humanlog after installs or updates",
+		Hidden: true,
+		Action: func(cctx *cli.Context) error {
+			var wantsSignup bool
+			err := huh.NewConfirm().
+				Title("Welcome to humanlog. New features are coming up soon!").
+				Description("Would you like to sign-up to learn more?").
+				Affirmative("Yes!").
+				Negative("No.").
+				Value(&wantsSignup).
+				WithTheme(huhTheme).Run()
+			if err != nil {
+				return err
+			}
+			if wantsSignup {
+				loginfo("awesome, thanks for your interest!")
+				ctx := getCtx(cctx)
+				state := getState(cctx)
+				tokenSource := getTokenSource(cctx)
+				apiURL := getAPIUrl(cctx)
+				httpClient := getHTTPClient(cctx)
+				authClient := authv1connect.NewAuthServiceClient(httpClient, apiURL)
+				_, err := performLoginFlow(ctx, state, authClient, tokenSource)
+				return err
+			}
+			loginfo("sounds good, enjoy humanlog! keep an eye on `https://humanlog.io` if you want to learn more")
+			return nil
+		},
+	}
+}
diff --git a/cmd/humanlog/organization.go b/cmd/humanlog/organization.go
index 2fe955b8..a08cbd58 100644
--- a/cmd/humanlog/organization.go
+++ b/cmd/humanlog/organization.go
@@ -183,7 +183,7 @@ func organizationCmd(
 						err := huh.NewInput().
 							Title("How should this org be named?").
 							Value(&req.Name).
-							WithTheme(huh.ThemeCatppuccin()).
+							WithTheme(huhTheme).
 							Run()
 						if err != nil {
 							return fmt.Errorf("requesting name from user: %v", err)