diff --git a/CHANGELOG.md b/CHANGELOG.md
index 47197d09b..0581c1b11 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -29,6 +29,7 @@ Note: Can be used with `sfdx plugins:install sfdx-hardis@beta` and docker image
   - Fix init sfdx-hardis project commands and docs
   - Display warning message in case package.xml has wrong format
   - Allow to override package-no-overwrite from a branch .sfdx-hardis.yml config file
+  - Using target_branch for Jira labels when isDeployBeforeMerge flag is true
 
 - Doc
   - Update Microsoft Teams notifications integration User Guide
diff --git a/src/common/ticketProvider/ticketProviderRoot.ts b/src/common/ticketProvider/ticketProviderRoot.ts
index fa1a1e033..eee426b37 100644
--- a/src/common/ticketProvider/ticketProviderRoot.ts
+++ b/src/common/ticketProvider/ticketProviderRoot.ts
@@ -2,6 +2,7 @@ import { SfError } from "@salesforce/core";
 import c from "chalk";
 import { Ticket } from "./index.js";
 import { getCurrentGitBranch, uxLog } from "../utils/index.js";
+import { GitProvider } from "../gitProvider/index.js";
 
 export abstract class TicketProviderRoot {
   public isActive = false;
@@ -25,9 +26,20 @@ export abstract class TicketProviderRoot {
   public async getDeploymentTag(): Promise<string> {
     const currentGitBranch = await getCurrentGitBranch() || "";
     let tag = currentGitBranch.toUpperCase() + "_DEPLOYED";
+
+    if (GitProvider.isDeployBeforeMerge()) {
+      const prInfo = await GitProvider.getPullRequestInfo();
+      const targetBranch = prInfo?.targetBranch || process.env.FORCE_TARGET_BRANCH;
+      if (targetBranch) {
+        tag = targetBranch.toUpperCase() + "_DEPLOYED";
+      }
+    }
+
     if (process.env?.DEPLOYED_TAG_TEMPLATE && !(process.env?.DEPLOYED_TAG_TEMPLATE || "").includes("$(")) {
-      tag = process.env?.DEPLOYED_TAG_TEMPLATE.replace("{BRANCH}", currentGitBranch.toUpperCase());
+      const branchToUse = tag.replace("_DEPLOYED", "");
+      tag = process.env?.DEPLOYED_TAG_TEMPLATE.replace("{BRANCH}", branchToUse);
     }
+
     return tag;
   }
 }