diff --git a/modules/prebidmanagerAnalyticsAdapter.js b/modules/prebidmanagerAnalyticsAdapter.js
index b8112628cb6..b98ca864cd5 100644
--- a/modules/prebidmanagerAnalyticsAdapter.js
+++ b/modules/prebidmanagerAnalyticsAdapter.js
@@ -20,6 +20,7 @@ var _startAuction = 0;
 var _bidRequestTimeout = 0;
 let flushInterval;
 var pmAnalyticsEnabled = false;
+const utmTags = ['utm_source', 'utm_medium', 'utm_campaign', 'utm_term', 'utm_content'];
 
 var w = window;
 var d = document;
@@ -68,6 +69,36 @@ prebidmanagerAnalytics.disableAnalytics = function() {
   prebidmanagerAnalytics.originDisableAnalytics();
 };
 
+function collectUtmTagData() {
+  let newUtm = false;
+  let pmUtmTags = {};
+  try {
+    utmTags.forEach(function (utmKey) {
+      let utmValue = utils.getParameterByName(utmKey);
+      if (utmValue !== '') {
+        newUtm = true;
+      }
+      pmUtmTags[utmKey] = utmValue;
+    });
+    if (newUtm === false) {
+      utmTags.forEach(function (utmKey) {
+        let itemValue = localStorage.getItem(`pm_${utmKey}`);
+        if (itemValue.length !== 0) {
+          pmUtmTags[utmKey] = itemValue;
+        }
+      });
+    } else {
+      utmTags.forEach(function (utmKey) {
+        localStorage.setItem(`pm_${utmKey}`, pmUtmTags[utmKey]);
+      });
+    }
+  } catch (e) {
+    utils.logError(`${analyticsName}Error`, e);
+    pmUtmTags['error_utm'] = 1;
+  }
+  return pmUtmTags;
+}
+
 function flush() {
   if (!pmAnalyticsEnabled) {
     return;
@@ -78,7 +109,8 @@ function flush() {
       pageViewId: _pageViewId,
       ver: _VERSION,
       bundleId: initOptions.bundleId,
-      events: _eventQueue
+      events: _eventQueue,
+      utmTags: collectUtmTagData(),
     };
 
     ajax(
diff --git a/test/spec/modules/prebidmanagerAnalyticsAdapter_spec.js b/test/spec/modules/prebidmanagerAnalyticsAdapter_spec.js
index 7c9173c14ab..e87be40314c 100644
--- a/test/spec/modules/prebidmanagerAnalyticsAdapter_spec.js
+++ b/test/spec/modules/prebidmanagerAnalyticsAdapter_spec.js
@@ -101,4 +101,38 @@ describe('Prebid Manager Analytics Adapter', function () {
       sinon.assert.callCount(prebidmanagerAnalytics.track, 6);
     });
   });
+
+  describe('build utm tag data', function () {
+    beforeEach(function () {
+      localStorage.setItem('pm_utm_source', 'utm_source');
+      localStorage.setItem('pm_utm_medium', 'utm_medium');
+      localStorage.setItem('pm_utm_campaign', 'utm_camp');
+      localStorage.setItem('pm_utm_term', '');
+      localStorage.setItem('pm_utm_content', '');
+    });
+    afterEach(function () {
+      localStorage.removeItem('pm_utm_source');
+      localStorage.removeItem('pm_utm_medium');
+      localStorage.removeItem('pm_utm_campaign');
+      localStorage.removeItem('pm_utm_term');
+      localStorage.removeItem('pm_utm_content');
+      prebidmanagerAnalytics.disableAnalytics()
+    });
+    it('should build utm data from local storage', function () {
+      prebidmanagerAnalytics.enableAnalytics({
+        provider: 'prebidmanager',
+        options: {
+          bundleId: 'xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx'
+        }
+      });
+
+      const pmEvents = JSON.parse(server.requests[0].requestBody.substring(2));
+
+      expect(pmEvents.utmTags.utm_source).to.equal('utm_source');
+      expect(pmEvents.utmTags.utm_medium).to.equal('utm_medium');
+      expect(pmEvents.utmTags.utm_campaign).to.equal('utm_camp');
+      expect(pmEvents.utmTags.utm_term).to.equal('');
+      expect(pmEvents.utmTags.utm_content).to.equal('');
+    });
+  });
 });