diff --git a/modules/conversantBidAdapter.js b/modules/conversantBidAdapter.js
index 25eed9c0e99..2ecdb2b7e98 100644
--- a/modules/conversantBidAdapter.js
+++ b/modules/conversantBidAdapter.js
@@ -58,6 +58,7 @@ export const spec = {
     let requestId = '';
     let pubcid = null;
     let pubcidName = '_pubcid';
+    let bidurl = URL;
 
     const conversantImps = validBidRequests.map(function(bid) {
       const bidfloor = utils.getBidIdParameter('bidfloor', bid.params);
@@ -109,6 +110,9 @@ export const spec = {
       } else if (bid.crumbs && bid.crumbs.pubcid) {
         pubcid = bid.crumbs.pubcid;
       }
+      if (bid.params.white_label_url) {
+        bidurl = bid.params.white_label_url;
+      }
 
       return imp;
     });
@@ -164,7 +168,7 @@ export const spec = {
 
     return {
       method: 'POST',
-      url: URL,
+      url: bidurl,
       data: payload,
     };
   },
diff --git a/modules/conversantBidAdapter.md b/modules/conversantBidAdapter.md
index 5aba5653043..fba793adad2 100644
--- a/modules/conversantBidAdapter.md
+++ b/modules/conversantBidAdapter.md
@@ -38,6 +38,7 @@ var adUnits = [
                 site_id: '108060',
                 api: [2],
                 protocols: [1, 2],
+                white_label_url: 'https://web.hb.ad.cpe.dotomi.com/s2s/header/24',
                 mimes: ['video/mp4']
             }
         }]
diff --git a/test/spec/modules/conversantBidAdapter_spec.js b/test/spec/modules/conversantBidAdapter_spec.js
index 28075628d5a..7c6d6e5dd6c 100644
--- a/test/spec/modules/conversantBidAdapter_spec.js
+++ b/test/spec/modules/conversantBidAdapter_spec.js
@@ -321,6 +321,12 @@ describe('Conversant adapter tests', function() {
     expect(payload).to.not.have.property('user'); // there should be no user by default
   });
 
+  it('Verify override url', function() {
+    const testUrl = 'https://someurl?name=value';
+    const request = spec.buildRequests([{params: {white_label_url: testUrl}}]);
+    expect(request.url).to.equal(testUrl);
+  });
+
   it('Verify interpretResponse', function() {
     const request = spec.buildRequests(bidRequests);
     const response = spec.interpretResponse(bidResponses, request);