Branding Exercise

Branding Exercise

What

We have a practice at Hack for LA to create a brand document called a Brand Book

Why

The Brand Book helps define the voice and personality and values of a Brand, so that when creating designs or content you can make sure that it fits with what your brand is about

How to do it

• Create a figjam board

  • Add the following sections

    • Add the examples from outside the org
    • Add examples from inside the org
• Create template issues for each section with instructions for each team member. Only one person for each issue. Each person gets an issue in the section.

Projects that are doing it

Internship

Issues

• All Issues having to do with Brand Development
• Figma with the Brand Book
• FigJam Brand Exercise - for Brand Identity
• Create a Guide/Template: Building a Brand Book through Team Exercises