Recommendations for site content and marketing plan

[fancyham]

Overview

Do a marketing analysis of the current state of FOLA and give recommendations for how to better market ourselves in order to ultimately help more food-seekers.

This project is kind of open-ended but we’re hoping to improve our site’s text (about us, etc.) as well as come up with a workable marketing plan (rebooting our instagram? reaching out to social workers or orgs?)

Will probably entail:

• Learning more about our audiences, their needs, how our site helps or hinders them

  • Research and document food-seeker needs — what do they need? #2222
  • If no research already done, perhaps do some or gather from other sources
  • Current audiences are probably: Food-seekers, people helping food-seekers (like social workers, teachers).
  • Possible other audiences: Orgs who want to build a Food Oasis for their region, others?

• Investigate how we might help more food-seekers

  • Perhaps connecting with and researching needs of organizations in nearby regions (like Orange County, which is to the south of LA county)
  • Consider how we might add more listings to our site

• Learn more about Food Oasis — tech, staffing

  • Capabilities and limitations
  • Discovering and reporting high-priority bugs

• Coming up with realistic and perhaps stretch recommendations for:

  • Content on our site (landing page, about us, etc.)
  • Marketing plan (social media? flyers? ads?)
  • Recommended changes to our site (bugs, features, etc.) that help our audiences
  • Staffing augmentation on a temporary or permanent basis?
  • Ideas to try out
  • Possible roadmaps — long-term directions that might seem fruitful

Action Items

• Recommendations for content on our site (landing page, about us, etc.)
• Roadmap recommendations and what needs to be in place to get to each step. (I.e. fix serious bugs before starting instagram marketing )

Resources/Instructions

[Shienny1]

RE: Product RoadMaps - Is any of what is written here still relevant to what we want to do? https://docs.google.com/presentation/d/1ts-04QVzXMd5e1c7bChZwwcZ6-AwMUWkbQsG-L_Z3GQ/edit#slide=id.gd9ac142bbe_0_197

[Shienny1]

FOLA_good traffic check list.xlsx
Please see attached a standard checklist to IMPROVE TRAFFIC for the website.
The highlighted (items), I think, need immediate attention & action.

[Shienny1]

https://docs.google.com/presentation/d/1dMcA5_JCyBZMu1LAUCY-CFzPeUSw3fVTlw_a3jV0Xa0/edit?usp=sharing

@fancyham Here is a quick first draft. I wonder if we can chat sometime next week to put some actionable items to get these going? -S

[fancyham]

Hi @Shienny1

For the roadmap, that exercise helped us come to our mission statement and top three goals:

Mission Statement
We help people in need find free food.

Product Statement:
We aim to be the easiest, most reliable, and up-to-date resource for food insecure people to find free food.

Goals:
Connect as many food seekers as possible to resources in their community.
Our data is comprehensive, up to date, and easy to keep up to date
FOLA as an organization is sustainable and resilient (so that we can continue to fulfill our vision now and in the future).

^ from https://docs.google.com/document/d/1ZYvCLzYNyNi8NkEsdK8y5ha8uVnXGPTpx7BSfVixvfo/edit

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Please add the excel and recs presentation files to the Food Oasis shared drive so I can access them! (anything added to that shared drive can be accessed by all Food Oasis people automatically (and no one else))

I'll send you a DM and let's set up a time to meet!

[fancyham]

Added Ingrid's food-seeker-needs and food-seeker-assistance landscape to the outline in the description

• Research and document food-seeker needs — what do they need? #2222