Create a social media marketing plan

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Overview

Develop a strategy for social media marketing for our personal statement generator tool. The main goal is to spread the word about our product among our primary audience, expungement clinic attorneys/workers.

Action Items

• Get all team members to like facebook group until you get to 25 and then rename the account from https://www.facebook.com/Expunge-Assist-100934455366755to facebook.com/expungeassist
• Determine key performance goals
• Decide on target audience
• Fill out the checklist Collect Marketing Assets for Expunge Assist marketing#42
• Create content strategy
  • Consider how to use each platform by looking at successful peers (Twitter, Facebook, Instagram, LinkedIn)
  • Develop brand voice
  • Decide on post frequency
  • Determine boundaries on who / what to share (politicians, political stances, language, etc.)
• Track & evaluate content performance
• Create content calendar

Resources/Instructions

• "How to Create a Social Media Strategy in 8 Easy Steps" – https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/
• "The complete guide to nonprofit social media: Strategy and design tips for success" – https://www.canva.com/learn/social-media-for-nonprofits/
• "Establishing Brand Boundaries" – https://digitalbrandinginstitute.com/establishing-brand-boundaries/
• Social media content calendar template
• See Reuse Social Media Accounts #109 for social accounts