Create Core Messaging Document

[ggrrettcchhenn]

Overview

Create a messaging document with foundational language about what we care about, what the personal statement generator does, why we made it, etc. to reference for all future communications.

Action Items

• Core Narrative – the story you use to explain the problem you aim to solve in the world
• Boilerplate – a short description meant to be used in print
• Social Media Description – “tweetable boilerplate” within the 256 character limit of Twitter
• Hashtag
• Key Messages

Resources/Instructions

• Personal Statement Generator Core Messaging Document – this is an outline that @ggrrettcchhenn adapted from a professional communications firm. It is more thorough than we need for this project, so please delete or alter sections as needed. Please Slack or email her to see the original document.
• Reference Code for America's messaging about the Clear My Record project – https://www.codeforamerica.org/programs/clear-my-record, https://www.codeforamerica.org/news/archive?topic=criminal-justice

[SamHyler]

Not sure what this is, created by a team member who has left. I would call this marketing/communications or copywriting over ux writing. if it's important to still do, we can try and tackle it in Content when there is time since there are no marketing folks/copywriters. @ValeriyaMetla @jamiesiu

[ValeriyaMetla]

Thank you @SamHyler, we will have a look at it and revise.

[jamiesiu]

Think this could use revision and further clarity around its purpose, and seems more something for Product to research before Content would refine. So will update the milestones / labels for now.