diff --git a/.eslintrc b/.eslintrc
index 8edb1d35a..430969719 100644
--- a/.eslintrc
+++ b/.eslintrc
@@ -20,6 +20,7 @@
 		"plugin:import/typescript",
 		"plugin:eslint-comments/recommended"
 	],
+	"globals": { "googletag": "readonly" },
 	"rules": {
 		"eslint-comments/require-description": ["error", { "ignore": [] }],
 		"eslint-comments/disable-enable-pair": 0,
diff --git a/package.json b/package.json
index e4f59c4af..24dbf8d65 100644
--- a/package.json
+++ b/package.json
@@ -50,6 +50,7 @@
 		"@types/jest": "^26.0.14",
 		"@typescript-eslint/eslint-plugin": "^4.4.0",
 		"@typescript-eslint/parser": "^4.4.0",
+		"@types/doubleclick-gpt": "^2019041801.0.3",
 		"commitizen": "^4.2.1",
 		"cz-conventional-changelog": "3.3.0",
 		"eslint": "^7.11.0",
diff --git a/src/index.ts b/src/index.ts
index 5c33f0d8a..e6d89dea9 100644
--- a/src/index.ts
+++ b/src/index.ts
@@ -2,6 +2,7 @@ export { ias } from './third-party-tags/ias';
 export { permutive } from './third-party-tags/permutive';
 export { fbPixel } from './third-party-tags/facebook-pixel';
 export { twitter } from './third-party-tags/twitter-uwt';
+export { inizio } from './third-party-tags/inizio';
 export { remarketing } from './third-party-tags/remarketing';
 export { lotame, getLotameData } from './third-party-tags/lotame';
 export type { LotameData, ThirdPartyTag } from './types';
diff --git a/src/third-party-tags/inizio.spec.ts b/src/third-party-tags/inizio.spec.ts
new file mode 100644
index 000000000..39e2dfc18
--- /dev/null
+++ b/src/third-party-tags/inizio.spec.ts
@@ -0,0 +1,13 @@
+import { inizio } from './inizio';
+
+describe('index', () => {
+	it('should use the feature switch option', () => {
+		const inizioInstance = inizio({ shouldRun: true });
+		expect(inizioInstance).toMatchObject({
+			shouldRun: true,
+			url:
+				'//cdn.brandmetrics.com/survey/script/e96d04c832084488a841a06b49b8fb2d.js',
+			name: 'inizio',
+		});
+	});
+});
diff --git a/src/third-party-tags/inizio.ts b/src/third-party-tags/inizio.ts
new file mode 100644
index 000000000..48c32d26f
--- /dev/null
+++ b/src/third-party-tags/inizio.ts
@@ -0,0 +1,32 @@
+import { GetThirdPartyTag } from '../types';
+
+const onLoad = () => {
+	const handleQuerySurveyDone = (
+		surveyAvailable: boolean,
+		survey: { measurementId: string },
+	) => {
+		if (surveyAvailable) {
+			if (window && window.googletag) {
+				window.googletag.cmd.push(() => {
+					window.googletag.pubads().setTargeting('inizio', 't');
+				});
+			}
+			console.log(`surveyAvailable: ${survey.measurementId}`);
+		}
+	};
+	window._brandmetrics ||= [];
+	window._brandmetrics.push({
+		cmd: '_querySurvey',
+		val: {
+			callback: handleQuerySurveyDone,
+		},
+	});
+};
+
+export const inizio: GetThirdPartyTag = ({ shouldRun }) => ({
+	shouldRun,
+	url:
+		'//cdn.brandmetrics.com/survey/script/e96d04c832084488a841a06b49b8fb2d.js',
+	name: 'inizio',
+	onLoad,
+});
diff --git a/src/types.ts b/src/types.ts
index 6aa94af0a..c78e445d3 100644
--- a/src/types.ts
+++ b/src/types.ts
@@ -29,6 +29,8 @@ declare global {
 	interface Window {
 		google_trackConversion: (arg0: GoogleTrackConversionObject) => void;
 		google_tag_params: GoogleTagParams;
+		_brandmetrics?: { cmd: string; val: Record<string, unknown> }[];
+		googletag: googletag.Googletag;
 	}
 }
 
diff --git a/yarn.lock b/yarn.lock
index 36afba953..fccb13b14 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -899,6 +899,11 @@
   dependencies:
     "@babel/types" "^7.3.0"
 
+"@types/doubleclick-gpt@^2019041801.0.3":
+  version "2019041801.0.3"
+  resolved "https://registry.yarnpkg.com/@types/doubleclick-gpt/-/doubleclick-gpt-2019041801.0.3.tgz#93c37580b45e2bb891d2c8172c8154dbe14b1826"
+  integrity sha512-tUQFjyf5wgm/LCvJhynjulz7eDLqERsWYeLSlYXlMJClQZR3abKTZSEBWPIj2nsTfniGFuiyxuhFuArX2RVO5Q==
+
 "@types/graceful-fs@^4.1.2":
   version "4.1.3"
   resolved "https://registry.yarnpkg.com/@types/graceful-fs/-/graceful-fs-4.1.3.tgz#039af35fe26bec35003e8d86d2ee9c586354348f"