diff --git a/src/YoutubeAtom.tsx b/src/YoutubeAtom.tsx
index 35b26aaa..b5ce784d 100644
--- a/src/YoutubeAtom.tsx
+++ b/src/YoutubeAtom.tsx
@@ -165,7 +165,9 @@ export const YoutubeAtom = ({
     const [hasUserLaunchedPlay, setHasUserLaunchedPlay] = useState<boolean>(
         false,
     );
-    const [hasUserHovered, setHasUserHovered] = useState<boolean>(false);
+    const [interactionStarted, setInteractionStarted] = useState<boolean>(
+        false,
+    );
     const player = useRef<YoutubePlayerType>();
 
     const hasOverlay = overrideImage || posterImage;
@@ -191,21 +193,21 @@ export const YoutubeAtom = ({
      *
      */
     const showPlaceholder = !iframeSrc && (!hasOverlay || hasUserLaunchedPlay);
-    /**
-     * Load the you tube iframe if:
-     *
-     * - We have a source string defined (i.e. We have consent)
-     *
-     * and
-     *
-     * - One of these 3 things are true
-     *      - We don't have an overlay - so we have to load the video straight away
-     *      - The user has clicked on the overlay, so load the video iframe!
-     *      - The user has moved their mouse over the overlay so lets pre load
-     *        the content
-     */
-    const loadIframe =
-        iframeSrc && (!hasOverlay || hasUserHovered || hasUserLaunchedPlay);
+
+    let loadIframe: boolean;
+    if (!iframeSrc) {
+        // Never try to load the iframe if we don't have a source value for it
+        loadIframe = false;
+    } else if (!hasOverlay) {
+        // Always load the iframe if there is no overlay
+        loadIframe = true;
+    } else if (hasUserLaunchedPlay) {
+        // The overlay has been clicked so we should load the iframe
+        loadIframe = true;
+    } else {
+        // Load early when either the mouse over or touch start event is fired
+        loadIframe = interactionStarted;
+    }
 
     useEffect(() => {
         /**
@@ -393,7 +395,8 @@ export const YoutubeAtom = ({
                                 player.current.playVideo();
                         }
                     }}
-                    onMouseEnter={() => setHasUserHovered(true)}
+                    onMouseEnter={() => setInteractionStarted(true)}
+                    onTouchStart={() => setInteractionStarted(true)}
                     css={[
                         overlayStyles,
                         hasUserLaunchedPlay ? hideOverlayStyling : '',