diff --git a/README.rst b/README.rst
index 945c0beb1..7d671c42b 100644
--- a/README.rst
+++ b/README.rst
@@ -20,7 +20,7 @@ independently written applications.
 - `Client Library Documentation`_
 
 .. |GA| image:: https://img.shields.io/badge/support-GA-gold.svg
-   :target: https://github.com/googleapis/google-cloud-python/blob/master/README.rst#general-availability
+   :target: https://github.com/googleapis/google-cloud-python/blob/main/README.rst#general-availability
 .. |pypi| image:: https://img.shields.io/pypi/v/google-cloud-pubsub.svg
    :target: https://pypi.org/project/google-cloud-pubsub/
 .. |versions| image:: https://img.shields.io/pypi/pyversions/google-cloud-pubsub.svg
@@ -214,7 +214,7 @@ Contributions to this library are always welcome and highly encouraged.
 
 See the `CONTRIBUTING doc`_ for more information on how to get started.
 
-.. _CONTRIBUTING doc: https://github.com/googleapis/google-cloud-python/blob/master/CONTRIBUTING.rst
+.. _CONTRIBUTING doc: https://github.com/googleapis/google-cloud-python/blob/main/CONTRIBUTING.rst
 
 Community
 ---------
@@ -230,4 +230,4 @@ License
 
 Apache 2.0 - See `the LICENSE`_ for more information.
 
-.. _the LICENSE: https://github.com/googleapis/google-cloud-python/blob/master/LICENSE
+.. _the LICENSE: https://github.com/googleapis/google-cloud-python/blob/main/LICENSE