diff --git a/google-cloud-recommendations-ai-bom/pom.xml b/google-cloud-recommendations-ai-bom/pom.xml
index fe18f9ef..588cea4d 100644
--- a/google-cloud-recommendations-ai-bom/pom.xml
+++ b/google-cloud-recommendations-ai-bom/pom.xml
@@ -3,7 +3,7 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-recommendations-ai-bom</artifactId>
-  <version>0.10.3</version><!-- {x-version-update:google-cloud-recommendations-ai:current} -->
+  <version>0.10.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-recommendations-ai:current} -->
   <packaging>pom</packaging>
   <parent>
     <groupId>com.google.cloud</groupId>
@@ -52,17 +52,17 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-recommendations-ai</artifactId>
-        <version>0.10.3</version><!-- {x-version-update:google-cloud-recommendations-ai:current} -->
+        <version>0.10.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-recommendations-ai:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-recommendations-ai-v1beta1</artifactId>
-        <version>0.10.3</version><!-- {x-version-update:grpc-google-cloud-recommendations-ai-v1beta1:current} -->
+        <version>0.10.4-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-recommendations-ai-v1beta1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-recommendations-ai-v1beta1</artifactId>
-        <version>0.10.3</version><!-- {x-version-update:proto-google-cloud-recommendations-ai-v1beta1:current} -->
+        <version>0.10.4-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-recommendations-ai-v1beta1:current} -->
       </dependency>
     </dependencies>
   </dependencyManagement>
diff --git a/google-cloud-recommendations-ai/pom.xml b/google-cloud-recommendations-ai/pom.xml
index 27a56fa4..11915d4a 100644
--- a/google-cloud-recommendations-ai/pom.xml
+++ b/google-cloud-recommendations-ai/pom.xml
@@ -3,7 +3,7 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-recommendations-ai</artifactId>
-  <version>0.10.3</version><!-- {x-version-update:google-cloud-recommendations-ai:current} -->
+  <version>0.10.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-recommendations-ai:current} -->
   <packaging>jar</packaging>
   <name>Google Recommendations AI</name>
   <url>https://github.com/googleapis/java-recommendations-ai</url>
@@ -11,7 +11,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-recommendations-ai-parent</artifactId>
-    <version>0.10.3</version><!-- {x-version-update:google-cloud-recommendations-ai:current} -->
+    <version>0.10.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-recommendations-ai:current} -->
   </parent>
   <properties>
     <site.installationModule>google-cloud-recommendations-ai</site.installationModule>
diff --git a/grpc-google-cloud-recommendations-ai-v1beta1/pom.xml b/grpc-google-cloud-recommendations-ai-v1beta1/pom.xml
index 63a6c673..1993e749 100644
--- a/grpc-google-cloud-recommendations-ai-v1beta1/pom.xml
+++ b/grpc-google-cloud-recommendations-ai-v1beta1/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-recommendations-ai-v1beta1</artifactId>
-  <version>0.10.3</version><!-- {x-version-update:grpc-google-cloud-recommendations-ai-v1beta1:current} -->
+  <version>0.10.4-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-recommendations-ai-v1beta1:current} -->
   <name>grpc-google-cloud-recommendations-ai-v1beta1</name>
   <description>GRPC library for grpc-google-cloud-recommendations-ai-v1beta1</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-recommendations-ai-parent</artifactId>
-    <version>0.10.3</version><!-- {x-version-update:google-cloud-recommendations-ai:current} -->
+    <version>0.10.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-recommendations-ai:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/pom.xml b/pom.xml
index 33473dec..4df2a02e 100644
--- a/pom.xml
+++ b/pom.xml
@@ -4,7 +4,7 @@
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-recommendations-ai-parent</artifactId>
   <packaging>pom</packaging>
-  <version>0.10.3</version><!-- {x-version-update:google-cloud-recommendations-ai:current} -->
+  <version>0.10.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-recommendations-ai:current} -->
   <name>Google Recommendations AI Parent</name>
   <url>https://github.com/googleapis/java-recommendations-ai</url>
   <description>
@@ -61,17 +61,17 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-recommendations-ai</artifactId>
-        <version>0.10.3</version><!-- {x-version-update:google-cloud-recommendations-ai:current} -->
+        <version>0.10.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-recommendations-ai:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-recommendations-ai-v1beta1</artifactId>
-        <version>0.10.3</version><!-- {x-version-update:proto-google-cloud-recommendations-ai-v1beta1:current} -->
+        <version>0.10.4-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-recommendations-ai-v1beta1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-recommendations-ai-v1beta1</artifactId>
-        <version>0.10.3</version><!-- {x-version-update:grpc-google-cloud-recommendations-ai-v1beta1:current} -->
+        <version>0.10.4-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-recommendations-ai-v1beta1:current} -->
       </dependency>
 
       <dependency>
diff --git a/proto-google-cloud-recommendations-ai-v1beta1/pom.xml b/proto-google-cloud-recommendations-ai-v1beta1/pom.xml
index 33cbc257..d7189736 100644
--- a/proto-google-cloud-recommendations-ai-v1beta1/pom.xml
+++ b/proto-google-cloud-recommendations-ai-v1beta1/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-recommendations-ai-v1beta1</artifactId>
-  <version>0.10.3</version><!-- {x-version-update:proto-google-cloud-recommendations-ai-v1beta1:current} -->
+  <version>0.10.4-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-recommendations-ai-v1beta1:current} -->
   <name>proto-google-cloud-recommendations-ai-v1beta1</name>
   <description>PROTO library for proto-google-cloud-recommendations-ai-v1beta1</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-recommendations-ai-parent</artifactId>
-    <version>0.10.3</version><!-- {x-version-update:google-cloud-recommendations-ai:current} -->
+    <version>0.10.4-SNAPSHOT</version><!-- {x-version-update:google-cloud-recommendations-ai:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/versions.txt b/versions.txt
index 4d804836..c7cf1140 100644
--- a/versions.txt
+++ b/versions.txt
@@ -1,6 +1,6 @@
 # Format:
 # module:released-version:current-version
 
-google-cloud-recommendations-ai:0.10.3:0.10.3
-grpc-google-cloud-recommendations-ai-v1beta1:0.10.3:0.10.3
-proto-google-cloud-recommendations-ai-v1beta1:0.10.3:0.10.3
+google-cloud-recommendations-ai:0.10.3:0.10.4-SNAPSHOT
+grpc-google-cloud-recommendations-ai-v1beta1:0.10.3:0.10.4-SNAPSHOT
+proto-google-cloud-recommendations-ai-v1beta1:0.10.3:0.10.4-SNAPSHOT