diff --git a/java-memcache/google-cloud-memcache-bom/pom.xml b/java-memcache/google-cloud-memcache-bom/pom.xml
index a74a362cf306..c8a22c39dba1 100644
--- a/java-memcache/google-cloud-memcache-bom/pom.xml
+++ b/java-memcache/google-cloud-memcache-bom/pom.xml
@@ -3,7 +3,7 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-memcache-bom</artifactId>
-  <version>2.3.2</version><!-- {x-version-update:google-cloud-memcache:current} -->
+  <version>2.3.3-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   <packaging>pom</packaging>
   <parent>
     <groupId>com.google.cloud</groupId>
@@ -56,27 +56,27 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-memcache</artifactId>
-        <version>2.3.2</version><!-- {x-version-update:google-cloud-memcache:current} -->
+        <version>2.3.3-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-memcache-v1beta2</artifactId>
-        <version>0.10.2</version><!-- {x-version-update:grpc-google-cloud-memcache-v1beta2:current} -->
+        <version>0.10.3-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-memcache-v1beta2:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-memcache-v1</artifactId>
-        <version>2.3.2</version><!-- {x-version-update:grpc-google-cloud-memcache-v1:current} -->
+        <version>2.3.3-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-memcache-v1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-memcache-v1beta2</artifactId>
-        <version>0.10.2</version><!-- {x-version-update:proto-google-cloud-memcache-v1beta2:current} -->
+        <version>0.10.3-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-memcache-v1beta2:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-memcache-v1</artifactId>
-        <version>2.3.2</version><!-- {x-version-update:proto-google-cloud-memcache-v1:current} -->
+        <version>2.3.3-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-memcache-v1:current} -->
       </dependency>
     </dependencies>
   </dependencyManagement>
diff --git a/java-memcache/google-cloud-memcache/pom.xml b/java-memcache/google-cloud-memcache/pom.xml
index d3ffb3419a0d..b0eb9c57a0a9 100644
--- a/java-memcache/google-cloud-memcache/pom.xml
+++ b/java-memcache/google-cloud-memcache/pom.xml
@@ -3,7 +3,7 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-memcache</artifactId>
-  <version>2.3.2</version><!-- {x-version-update:google-cloud-memcache:current} -->
+  <version>2.3.3-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   <packaging>jar</packaging>
   <name>Google Cloud Memcache</name>
   <url>https://github.com/googleapis/java-memcache</url>
@@ -11,7 +11,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-memcache-parent</artifactId>
-    <version>2.3.2</version><!-- {x-version-update:google-cloud-memcache:current} -->
+    <version>2.3.3-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   </parent>
   <properties>
     <site.installationModule>google-cloud-memcache</site.installationModule>
diff --git a/java-memcache/grpc-google-cloud-memcache-v1/pom.xml b/java-memcache/grpc-google-cloud-memcache-v1/pom.xml
index f737bed3720d..cad571954991 100644
--- a/java-memcache/grpc-google-cloud-memcache-v1/pom.xml
+++ b/java-memcache/grpc-google-cloud-memcache-v1/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-memcache-v1</artifactId>
-  <version>2.3.2</version><!-- {x-version-update:grpc-google-cloud-memcache-v1:current} -->
+  <version>2.3.3-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-memcache-v1:current} -->
   <name>grpc-google-cloud-memcache-v1</name>
   <description>GRPC library for grpc-google-cloud-memcache-v1</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-memcache-parent</artifactId>
-    <version>2.3.2</version><!-- {x-version-update:google-cloud-memcache:current} -->
+    <version>2.3.3-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/java-memcache/grpc-google-cloud-memcache-v1beta2/pom.xml b/java-memcache/grpc-google-cloud-memcache-v1beta2/pom.xml
index 97214b17dbba..12b057498366 100644
--- a/java-memcache/grpc-google-cloud-memcache-v1beta2/pom.xml
+++ b/java-memcache/grpc-google-cloud-memcache-v1beta2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-memcache-v1beta2</artifactId>
-  <version>0.10.2</version><!-- {x-version-update:grpc-google-cloud-memcache-v1beta2:current} -->
+  <version>0.10.3-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-memcache-v1beta2:current} -->
   <name>grpc-google-cloud-memcache-v1beta2</name>
   <description>GRPC library for grpc-google-cloud-memcache-v1beta2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-memcache-parent</artifactId>
-    <version>2.3.2</version><!-- {x-version-update:google-cloud-memcache:current} -->
+    <version>2.3.3-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/java-memcache/pom.xml b/java-memcache/pom.xml
index fb75e92f9eb6..a7f33b551ac5 100644
--- a/java-memcache/pom.xml
+++ b/java-memcache/pom.xml
@@ -4,7 +4,7 @@
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-memcache-parent</artifactId>
   <packaging>pom</packaging>
-  <version>2.3.2</version><!-- {x-version-update:google-cloud-memcache:current} -->
+  <version>2.3.3-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   <name>Google Cloud Memcache Parent</name>
   <url>https://github.com/googleapis/java-memcache</url>
   <description>
@@ -61,27 +61,27 @@
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-memcache-v1beta2</artifactId>
-        <version>0.10.2</version><!-- {x-version-update:proto-google-cloud-memcache-v1beta2:current} -->
+        <version>0.10.3-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-memcache-v1beta2:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-memcache-v1beta2</artifactId>
-        <version>0.10.2</version><!-- {x-version-update:grpc-google-cloud-memcache-v1beta2:current} -->
+        <version>0.10.3-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-memcache-v1beta2:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-memcache-v1</artifactId>
-        <version>2.3.2</version><!-- {x-version-update:proto-google-cloud-memcache-v1:current} -->
+        <version>2.3.3-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-memcache-v1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-memcache-v1</artifactId>
-        <version>2.3.2</version><!-- {x-version-update:grpc-google-cloud-memcache-v1:current} -->
+        <version>2.3.3-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-memcache-v1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-memcache</artifactId>
-        <version>2.3.2</version><!-- {x-version-update:google-cloud-memcache:current} -->
+        <version>2.3.3-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
       </dependency>
 
       <dependency>
diff --git a/java-memcache/proto-google-cloud-memcache-v1/pom.xml b/java-memcache/proto-google-cloud-memcache-v1/pom.xml
index 04fae84f67d0..79870c7e933a 100644
--- a/java-memcache/proto-google-cloud-memcache-v1/pom.xml
+++ b/java-memcache/proto-google-cloud-memcache-v1/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-memcache-v1</artifactId>
-  <version>2.3.2</version><!-- {x-version-update:proto-google-cloud-memcache-v1:current} -->
+  <version>2.3.3-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-memcache-v1:current} -->
   <name>proto-google-cloud-memcache-v1</name>
   <description>PROTO library for proto-google-cloud-memcache-v1</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-memcache-parent</artifactId>
-    <version>2.3.2</version><!-- {x-version-update:google-cloud-memcache:current} -->
+    <version>2.3.3-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/java-memcache/proto-google-cloud-memcache-v1beta2/pom.xml b/java-memcache/proto-google-cloud-memcache-v1beta2/pom.xml
index e1e268cc63cf..9be8bc1a242f 100644
--- a/java-memcache/proto-google-cloud-memcache-v1beta2/pom.xml
+++ b/java-memcache/proto-google-cloud-memcache-v1beta2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-memcache-v1beta2</artifactId>
-  <version>0.10.2</version><!-- {x-version-update:proto-google-cloud-memcache-v1beta2:current} -->
+  <version>0.10.3-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-memcache-v1beta2:current} -->
   <name>proto-google-cloud-memcache-v1beta2</name>
   <description>PROTO library for proto-google-cloud-memcache-v1beta2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-memcache-parent</artifactId>
-    <version>2.3.2</version><!-- {x-version-update:google-cloud-memcache:current} -->
+    <version>2.3.3-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/java-memcache/versions.txt b/java-memcache/versions.txt
index 91ea57031c16..b0a55f947d47 100644
--- a/java-memcache/versions.txt
+++ b/java-memcache/versions.txt
@@ -1,8 +1,8 @@
 # Format:
 # module:released-version:current-version
 
-google-cloud-memcache:2.3.2:2.3.2
-grpc-google-cloud-memcache-v1beta2:0.10.2:0.10.2
-grpc-google-cloud-memcache-v1:2.3.2:2.3.2
-proto-google-cloud-memcache-v1beta2:0.10.2:0.10.2
-proto-google-cloud-memcache-v1:2.3.2:2.3.2
+google-cloud-memcache:2.3.2:2.3.3-SNAPSHOT
+grpc-google-cloud-memcache-v1beta2:0.10.2:0.10.3-SNAPSHOT
+grpc-google-cloud-memcache-v1:2.3.2:2.3.3-SNAPSHOT
+proto-google-cloud-memcache-v1beta2:0.10.2:0.10.3-SNAPSHOT
+proto-google-cloud-memcache-v1:2.3.2:2.3.3-SNAPSHOT