diff --git a/java-video-transcoder/google-cloud-video-transcoder-bom/pom.xml b/java-video-transcoder/google-cloud-video-transcoder-bom/pom.xml
index cdfa190b8ef2..59be7e16f654 100644
--- a/java-video-transcoder/google-cloud-video-transcoder-bom/pom.xml
+++ b/java-video-transcoder/google-cloud-video-transcoder-bom/pom.xml
@@ -3,7 +3,7 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-video-transcoder-bom</artifactId>
-  <version>1.1.0</version><!-- {x-version-update:google-cloud-video-transcoder:current} -->
+  <version>1.1.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-video-transcoder:current} -->
   <packaging>pom</packaging>
   <parent>
     <groupId>com.google.cloud</groupId>
@@ -57,17 +57,17 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-video-transcoder</artifactId>
-        <version>1.1.0</version><!-- {x-version-update:google-cloud-video-transcoder:current} -->
+        <version>1.1.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-video-transcoder:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-video-transcoder-v1</artifactId>
-        <version>1.1.0</version><!-- {x-version-update:grpc-google-cloud-video-transcoder-v1:current} -->
+        <version>1.1.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-video-transcoder-v1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-video-transcoder-v1</artifactId>
-        <version>1.1.0</version><!-- {x-version-update:proto-google-cloud-video-transcoder-v1:current} -->
+        <version>1.1.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-video-transcoder-v1:current} -->
       </dependency>
     </dependencies>
   </dependencyManagement>
diff --git a/java-video-transcoder/google-cloud-video-transcoder/pom.xml b/java-video-transcoder/google-cloud-video-transcoder/pom.xml
index 24c854d2e61a..42a7ebd24c4d 100644
--- a/java-video-transcoder/google-cloud-video-transcoder/pom.xml
+++ b/java-video-transcoder/google-cloud-video-transcoder/pom.xml
@@ -3,7 +3,7 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-video-transcoder</artifactId>
-  <version>1.1.0</version><!-- {x-version-update:google-cloud-video-transcoder:current} -->
+  <version>1.1.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-video-transcoder:current} -->
   <packaging>jar</packaging>
   <name>Google Video Transcoder</name>
   <url>https://github.com/googleapis/java-video-transcoder</url>
@@ -11,7 +11,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-video-transcoder-parent</artifactId>
-    <version>1.1.0</version><!-- {x-version-update:google-cloud-video-transcoder:current} -->
+    <version>1.1.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-video-transcoder:current} -->
   </parent>
   <properties>
     <site.installationModule>google-cloud-video-transcoder</site.installationModule>
diff --git a/java-video-transcoder/grpc-google-cloud-video-transcoder-v1/pom.xml b/java-video-transcoder/grpc-google-cloud-video-transcoder-v1/pom.xml
index f31394b4cdd7..2fc4eabd37d9 100644
--- a/java-video-transcoder/grpc-google-cloud-video-transcoder-v1/pom.xml
+++ b/java-video-transcoder/grpc-google-cloud-video-transcoder-v1/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-video-transcoder-v1</artifactId>
-  <version>1.1.0</version><!-- {x-version-update:grpc-google-cloud-video-transcoder-v1:current} -->
+  <version>1.1.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-video-transcoder-v1:current} -->
   <name>grpc-google-cloud-video-transcoder-v1</name>
   <description>GRPC library for google-cloud-video-transcoder</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-video-transcoder-parent</artifactId>
-    <version>1.1.0</version><!-- {x-version-update:google-cloud-video-transcoder:current} -->
+    <version>1.1.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-video-transcoder:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/java-video-transcoder/pom.xml b/java-video-transcoder/pom.xml
index a7765fb844a7..a0f372eaa973 100644
--- a/java-video-transcoder/pom.xml
+++ b/java-video-transcoder/pom.xml
@@ -4,7 +4,7 @@
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-video-transcoder-parent</artifactId>
   <packaging>pom</packaging>
-  <version>1.1.0</version><!-- {x-version-update:google-cloud-video-transcoder:current} -->
+  <version>1.1.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-video-transcoder:current} -->
   <name>Google Video Transcoder Parent</name>
   <url>https://github.com/googleapis/java-</url>
   <description>
@@ -61,17 +61,17 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-video-transcoder</artifactId>
-        <version>1.1.0</version><!-- {x-version-update:google-cloud-video-transcoder:current} -->
+        <version>1.1.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-video-transcoder:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-video-transcoder-v1</artifactId>
-        <version>1.1.0</version><!-- {x-version-update:proto-google-cloud-video-transcoder-v1:current} -->
+        <version>1.1.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-video-transcoder-v1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-video-transcoder-v1</artifactId>
-        <version>1.1.0</version><!-- {x-version-update:grpc-google-cloud-video-transcoder-v1:current} -->
+        <version>1.1.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-video-transcoder-v1:current} -->
       </dependency>
 
       <dependency>
diff --git a/java-video-transcoder/proto-google-cloud-video-transcoder-v1/pom.xml b/java-video-transcoder/proto-google-cloud-video-transcoder-v1/pom.xml
index 97dd2b1feb41..d05505f51e38 100644
--- a/java-video-transcoder/proto-google-cloud-video-transcoder-v1/pom.xml
+++ b/java-video-transcoder/proto-google-cloud-video-transcoder-v1/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-video-transcoder-v1</artifactId>
-  <version>1.1.0</version><!-- {x-version-update:proto-google-cloud-video-transcoder-v1:current} -->
+  <version>1.1.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-video-transcoder-v1:current} -->
   <name>proto-google-cloud-video-transcoder-v1</name>
   <description>Proto library for google-cloud-video-transcoder</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-video-transcoder-parent</artifactId>
-    <version>1.1.0</version><!-- {x-version-update:google-cloud-video-transcoder:current} -->
+    <version>1.1.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-video-transcoder:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/java-video-transcoder/samples/snapshot/pom.xml b/java-video-transcoder/samples/snapshot/pom.xml
index ea0e1b8645f3..1333ca21a665 100644
--- a/java-video-transcoder/samples/snapshot/pom.xml
+++ b/java-video-transcoder/samples/snapshot/pom.xml
@@ -28,7 +28,7 @@
     <dependency>
       <groupId>com.google.cloud</groupId>
       <artifactId>google-cloud-video-transcoder</artifactId>
-      <version>1.1.0</version>
+      <version>1.1.1-SNAPSHOT</version>
     </dependency>
     <!-- {x-version-update-end} -->
 
diff --git a/java-video-transcoder/versions.txt b/java-video-transcoder/versions.txt
index 92deacd7e293..768dad71da00 100644
--- a/java-video-transcoder/versions.txt
+++ b/java-video-transcoder/versions.txt
@@ -1,6 +1,6 @@
 # Format:
 # module:released-version:current-version
 
-google-cloud-video-transcoder:1.1.0:1.1.0
-grpc-google-cloud-video-transcoder-v1:1.1.0:1.1.0
-proto-google-cloud-video-transcoder-v1:1.1.0:1.1.0
+google-cloud-video-transcoder:1.1.0:1.1.1-SNAPSHOT
+grpc-google-cloud-video-transcoder-v1:1.1.0:1.1.1-SNAPSHOT
+proto-google-cloud-video-transcoder-v1:1.1.0:1.1.1-SNAPSHOT