diff --git a/java-analytics-admin/google-analytics-admin-bom/pom.xml b/java-analytics-admin/google-analytics-admin-bom/pom.xml
index 81ff3fedea49..f2fdb0b8966b 100644
--- a/java-analytics-admin/google-analytics-admin-bom/pom.xml
+++ b/java-analytics-admin/google-analytics-admin-bom/pom.xml
@@ -3,7 +3,7 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.analytics</groupId>
   <artifactId>google-analytics-admin-bom</artifactId>
-  <version>0.12.0</version><!-- {x-version-update:google-analytics-admin:current} -->
+  <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:google-analytics-admin:current} -->
   <packaging>pom</packaging>
   <parent>
     <groupId>com.google.cloud</groupId>
@@ -56,27 +56,27 @@
       <dependency>
         <groupId>com.google.analytics</groupId>
         <artifactId>google-analytics-admin</artifactId>
-        <version>0.12.0</version><!-- {x-version-update:google-analytics-admin:current} -->
+        <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:google-analytics-admin:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-analytics-admin-v1alpha</artifactId>
-        <version>0.12.0</version><!-- {x-version-update:grpc-google-analytics-admin-v1alpha:current} -->
+        <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-analytics-admin-v1alpha:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-analytics-admin-v1beta</artifactId>
-        <version>0.12.0</version><!-- {x-version-update:grpc-google-analytics-admin-v1beta:current} -->
+        <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-analytics-admin-v1beta:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-analytics-admin-v1alpha</artifactId>
-        <version>0.12.0</version><!-- {x-version-update:proto-google-analytics-admin-v1alpha:current} -->
+        <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:proto-google-analytics-admin-v1alpha:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-analytics-admin-v1beta</artifactId>
-        <version>0.12.0</version><!-- {x-version-update:proto-google-analytics-admin-v1beta:current} -->
+        <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:proto-google-analytics-admin-v1beta:current} -->
       </dependency>
     </dependencies>
   </dependencyManagement>
diff --git a/java-analytics-admin/google-analytics-admin/pom.xml b/java-analytics-admin/google-analytics-admin/pom.xml
index ede9591a592a..566ada2bacd5 100644
--- a/java-analytics-admin/google-analytics-admin/pom.xml
+++ b/java-analytics-admin/google-analytics-admin/pom.xml
@@ -3,7 +3,7 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.analytics</groupId>
   <artifactId>google-analytics-admin</artifactId>
-  <version>0.12.0</version><!-- {x-version-update:google-analytics-admin:current} -->
+  <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:google-analytics-admin:current} -->
   <packaging>jar</packaging>
   <name>Google Analytics Admin</name>
   <url>https://github.com/googleapis/java-analytics-admin</url>
@@ -11,7 +11,7 @@
   <parent>
     <groupId>com.google.analytics</groupId>
     <artifactId>google-analytics-admin-parent</artifactId>
-    <version>0.12.0</version><!-- {x-version-update:google-analytics-admin:current} -->
+    <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:google-analytics-admin:current} -->
   </parent>
   <properties>
     <site.installationModule>google-analytics-admin</site.installationModule>
diff --git a/java-analytics-admin/grpc-google-analytics-admin-v1alpha/pom.xml b/java-analytics-admin/grpc-google-analytics-admin-v1alpha/pom.xml
index 2d9ab7d19d76..5318997769ef 100644
--- a/java-analytics-admin/grpc-google-analytics-admin-v1alpha/pom.xml
+++ b/java-analytics-admin/grpc-google-analytics-admin-v1alpha/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-analytics-admin-v1alpha</artifactId>
-  <version>0.12.0</version><!-- {x-version-update:grpc-google-analytics-admin-v1alpha:current} -->
+  <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-analytics-admin-v1alpha:current} -->
   <name>grpc-google-analytics-admin-v1alpha</name>
   <description>GRPC library for grpc-google-analytics-admin-v1alpha</description>
   <parent>
     <groupId>com.google.analytics</groupId>
     <artifactId>google-analytics-admin-parent</artifactId>
-    <version>0.12.0</version><!-- {x-version-update:google-analytics-admin:current} -->
+    <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:google-analytics-admin:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/java-analytics-admin/grpc-google-analytics-admin-v1beta/pom.xml b/java-analytics-admin/grpc-google-analytics-admin-v1beta/pom.xml
index 97635cb49586..2d552a41400c 100644
--- a/java-analytics-admin/grpc-google-analytics-admin-v1beta/pom.xml
+++ b/java-analytics-admin/grpc-google-analytics-admin-v1beta/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-analytics-admin-v1beta</artifactId>
-  <version>0.12.0</version><!-- {x-version-update:grpc-google-analytics-admin-v1beta:current} -->
+  <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-analytics-admin-v1beta:current} -->
   <name>grpc-google-analytics-admin-v1beta</name>
   <description>GRPC library for google-analytics-admin</description>
   <parent>
     <groupId>com.google.analytics</groupId>
     <artifactId>google-analytics-admin-parent</artifactId>
-    <version>0.12.0</version><!-- {x-version-update:google-analytics-admin:current} -->
+    <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:google-analytics-admin:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/java-analytics-admin/pom.xml b/java-analytics-admin/pom.xml
index de4ce7516058..f96490ff1527 100644
--- a/java-analytics-admin/pom.xml
+++ b/java-analytics-admin/pom.xml
@@ -4,7 +4,7 @@
   <groupId>com.google.analytics</groupId>
   <artifactId>google-analytics-admin-parent</artifactId>
   <packaging>pom</packaging>
-  <version>0.12.0</version><!-- {x-version-update:google-analytics-admin:current} -->
+  <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:google-analytics-admin:current} -->
   <name>Google Analytics Admin Parent</name>
   <url>https://github.com/googleapis/java-analytics-admin</url>
   <description>
@@ -61,27 +61,27 @@
       <dependency>
         <groupId>com.google.analytics</groupId>
         <artifactId>google-analytics-admin</artifactId>
-        <version>0.12.0</version><!-- {x-version-update:google-analytics-admin:current} -->
+        <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:google-analytics-admin:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-analytics-admin-v1beta</artifactId>
-        <version>0.12.0</version><!-- {x-version-update:proto-google-analytics-admin-v1beta:current} -->
+        <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:proto-google-analytics-admin-v1beta:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-analytics-admin-v1beta</artifactId>
-        <version>0.12.0</version><!-- {x-version-update:grpc-google-analytics-admin-v1beta:current} -->
+        <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-analytics-admin-v1beta:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-analytics-admin-v1alpha</artifactId>
-        <version>0.12.0</version><!-- {x-version-update:proto-google-analytics-admin-v1alpha:current} -->
+        <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:proto-google-analytics-admin-v1alpha:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-analytics-admin-v1alpha</artifactId>
-        <version>0.12.0</version><!-- {x-version-update:grpc-google-analytics-admin-v1alpha:current} -->
+        <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-analytics-admin-v1alpha:current} -->
       </dependency>
 
       <dependency>
diff --git a/java-analytics-admin/proto-google-analytics-admin-v1alpha/pom.xml b/java-analytics-admin/proto-google-analytics-admin-v1alpha/pom.xml
index f02697c61494..1fa03ffcc810 100644
--- a/java-analytics-admin/proto-google-analytics-admin-v1alpha/pom.xml
+++ b/java-analytics-admin/proto-google-analytics-admin-v1alpha/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-analytics-admin-v1alpha</artifactId>
-  <version>0.12.0</version><!-- {x-version-update:proto-google-analytics-admin-v1alpha:current} -->
+  <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:proto-google-analytics-admin-v1alpha:current} -->
   <name>proto-google-analytics-admin-v1alpha</name>
   <description>PROTO library for proto-google-analytics-admin-v1alpha</description>
   <parent>
     <groupId>com.google.analytics</groupId>
     <artifactId>google-analytics-admin-parent</artifactId>
-    <version>0.12.0</version><!-- {x-version-update:google-analytics-admin:current} -->
+    <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:google-analytics-admin:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/java-analytics-admin/proto-google-analytics-admin-v1beta/pom.xml b/java-analytics-admin/proto-google-analytics-admin-v1beta/pom.xml
index 64db9f23e41f..4db0e4d43ad1 100644
--- a/java-analytics-admin/proto-google-analytics-admin-v1beta/pom.xml
+++ b/java-analytics-admin/proto-google-analytics-admin-v1beta/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-analytics-admin-v1beta</artifactId>
-  <version>0.12.0</version><!-- {x-version-update:proto-google-analytics-admin-v1beta:current} -->
+  <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:proto-google-analytics-admin-v1beta:current} -->
   <name>proto-google-analytics-admin-v1beta</name>
   <description>Proto library for google-analytics-admin</description>
   <parent>
     <groupId>com.google.analytics</groupId>
     <artifactId>google-analytics-admin-parent</artifactId>
-    <version>0.12.0</version><!-- {x-version-update:google-analytics-admin:current} -->
+    <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:google-analytics-admin:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/java-analytics-admin/samples/snapshot/pom.xml b/java-analytics-admin/samples/snapshot/pom.xml
index c2caadd34288..13c1fc009ba6 100644
--- a/java-analytics-admin/samples/snapshot/pom.xml
+++ b/java-analytics-admin/samples/snapshot/pom.xml
@@ -28,7 +28,7 @@
     <dependency>
       <groupId>com.google.analytics</groupId>
       <artifactId>google-analytics-admin</artifactId>
-      <version>0.12.0</version><!-- {x-version-update:google-analytics-admin:current} -->
+      <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:google-analytics-admin:current} -->
     </dependency>
   <!-- {x-version-update-end} -->
 
diff --git a/java-analytics-admin/samples/snippets/pom.xml b/java-analytics-admin/samples/snippets/pom.xml
index 2c1a24a8dc70..99e4072dd1c8 100644
--- a/java-analytics-admin/samples/snippets/pom.xml
+++ b/java-analytics-admin/samples/snippets/pom.xml
@@ -27,7 +27,7 @@
     <dependency>
       <groupId>com.google.analytics</groupId>
       <artifactId>google-analytics-admin</artifactId>
-      <version>0.12.0</version><!-- {x-version-update:google-analytics-admin:current} -->
+      <version>0.12.1-SNAPSHOT</version><!-- {x-version-update:google-analytics-admin:current} -->
     </dependency>
 
     <dependency>
diff --git a/java-analytics-admin/versions.txt b/java-analytics-admin/versions.txt
index 67598eb5febb..847337497230 100644
--- a/java-analytics-admin/versions.txt
+++ b/java-analytics-admin/versions.txt
@@ -1,8 +1,8 @@
 # Format:
 # module:released-version:current-version
 
-google-analytics-admin:0.12.0:0.12.0
-grpc-google-analytics-admin-v1alpha:0.12.0:0.12.0
-proto-google-analytics-admin-v1alpha:0.12.0:0.12.0
-proto-google-analytics-admin-v1beta:0.12.0:0.12.0
-grpc-google-analytics-admin-v1beta:0.12.0:0.12.0
+google-analytics-admin:0.12.0:0.12.1-SNAPSHOT
+grpc-google-analytics-admin-v1alpha:0.12.0:0.12.1-SNAPSHOT
+proto-google-analytics-admin-v1alpha:0.12.0:0.12.1-SNAPSHOT
+proto-google-analytics-admin-v1beta:0.12.0:0.12.1-SNAPSHOT
+grpc-google-analytics-admin-v1beta:0.12.0:0.12.1-SNAPSHOT