diff --git a/java-retail/google-cloud-retail-bom/pom.xml b/java-retail/google-cloud-retail-bom/pom.xml
index 2b0a686cee5f..42acfdfeacad 100644
--- a/java-retail/google-cloud-retail-bom/pom.xml
+++ b/java-retail/google-cloud-retail-bom/pom.xml
@@ -3,7 +3,7 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-retail-bom</artifactId>
-  <version>2.5.0</version><!-- {x-version-update:google-cloud-retail:current} -->
+  <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-retail:current} -->
   <packaging>pom</packaging>
   <parent>
     <groupId>com.google.cloud</groupId>
@@ -57,37 +57,37 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-retail</artifactId>
-        <version>2.5.0</version><!-- {x-version-update:google-cloud-retail:current} -->
+        <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-retail:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-retail-v2</artifactId>
-        <version>2.5.0</version><!-- {x-version-update:grpc-google-cloud-retail-v2:current} -->
+        <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-retail-v2:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-retail-v2alpha</artifactId>
-        <version>2.5.0</version><!-- {x-version-update:grpc-google-cloud-retail-v2alpha:current} -->
+        <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-retail-v2alpha:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-retail-v2beta</artifactId>
-        <version>2.5.0</version><!-- {x-version-update:grpc-google-cloud-retail-v2beta:current} -->
+        <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-retail-v2beta:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-retail-v2</artifactId>
-        <version>2.5.0</version><!-- {x-version-update:proto-google-cloud-retail-v2:current} -->
+        <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-retail-v2:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-retail-v2alpha</artifactId>
-        <version>2.5.0</version><!-- {x-version-update:proto-google-cloud-retail-v2alpha:current} -->
+        <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-retail-v2alpha:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-retail-v2beta</artifactId>
-        <version>2.5.0</version><!-- {x-version-update:proto-google-cloud-retail-v2beta:current} -->
+        <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-retail-v2beta:current} -->
       </dependency>
     </dependencies>
   </dependencyManagement>
diff --git a/java-retail/google-cloud-retail/pom.xml b/java-retail/google-cloud-retail/pom.xml
index 586ac74286b3..d6626b366e0b 100644
--- a/java-retail/google-cloud-retail/pom.xml
+++ b/java-retail/google-cloud-retail/pom.xml
@@ -3,7 +3,7 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-retail</artifactId>
-  <version>2.5.0</version><!-- {x-version-update:google-cloud-retail:current} -->
+  <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-retail:current} -->
   <packaging>jar</packaging>
   <name>Google Cloud Retail</name>
   <url>https://github.com/googleapis/java-retail</url>
@@ -11,7 +11,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-retail-parent</artifactId>
-    <version>2.5.0</version><!-- {x-version-update:google-cloud-retail:current} -->
+    <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-retail:current} -->
   </parent>
   <properties>
     <site.installationModule>google-cloud-retail</site.installationModule>
diff --git a/java-retail/grpc-google-cloud-retail-v2/pom.xml b/java-retail/grpc-google-cloud-retail-v2/pom.xml
index 05423a751e64..d84797cf1865 100644
--- a/java-retail/grpc-google-cloud-retail-v2/pom.xml
+++ b/java-retail/grpc-google-cloud-retail-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-retail-v2</artifactId>
-  <version>2.5.0</version><!-- {x-version-update:grpc-google-cloud-retail-v2:current} -->
+  <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-retail-v2:current} -->
   <name>grpc-google-cloud-retail-v2</name>
   <description>GRPC library for google-cloud-retail</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-retail-parent</artifactId>
-    <version>2.5.0</version><!-- {x-version-update:google-cloud-retail:current} -->
+    <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-retail:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/java-retail/grpc-google-cloud-retail-v2alpha/pom.xml b/java-retail/grpc-google-cloud-retail-v2alpha/pom.xml
index 8266257521dc..190dcec7bd43 100644
--- a/java-retail/grpc-google-cloud-retail-v2alpha/pom.xml
+++ b/java-retail/grpc-google-cloud-retail-v2alpha/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-retail-v2alpha</artifactId>
-  <version>2.5.0</version><!-- {x-version-update:grpc-google-cloud-retail-v2alpha:current} -->
+  <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-retail-v2alpha:current} -->
   <name>grpc-google-cloud-retail-v2alpha</name>
   <description>GRPC library for google-cloud-retail</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-retail-parent</artifactId>
-    <version>2.5.0</version><!-- {x-version-update:google-cloud-retail:current} -->
+    <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-retail:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/java-retail/grpc-google-cloud-retail-v2beta/pom.xml b/java-retail/grpc-google-cloud-retail-v2beta/pom.xml
index 822decc2c6a9..3ee835fe1977 100644
--- a/java-retail/grpc-google-cloud-retail-v2beta/pom.xml
+++ b/java-retail/grpc-google-cloud-retail-v2beta/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-retail-v2beta</artifactId>
-  <version>2.5.0</version><!-- {x-version-update:grpc-google-cloud-retail-v2beta:current} -->
+  <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-retail-v2beta:current} -->
   <name>grpc-google-cloud-retail-v2beta</name>
   <description>GRPC library for google-cloud-retail</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-retail-parent</artifactId>
-    <version>2.5.0</version><!-- {x-version-update:google-cloud-retail:current} -->
+    <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-retail:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/java-retail/pom.xml b/java-retail/pom.xml
index 92b87b8ccd8e..0caf1ae7f981 100644
--- a/java-retail/pom.xml
+++ b/java-retail/pom.xml
@@ -4,7 +4,7 @@
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-retail-parent</artifactId>
   <packaging>pom</packaging>
-  <version>2.5.0</version><!-- {x-version-update:google-cloud-retail:current} -->
+  <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-retail:current} -->
   <name>Google Cloud Retail Parent</name>
   <url>https://github.com/googleapis/java-</url>
   <description>
@@ -61,37 +61,37 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-retail</artifactId>
-        <version>2.5.0</version><!-- {x-version-update:google-cloud-retail:current} -->
+        <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-retail:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-retail-v2beta</artifactId>
-        <version>2.5.0</version><!-- {x-version-update:proto-google-cloud-retail-v2beta:current} -->
+        <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-retail-v2beta:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-retail-v2alpha</artifactId>
-        <version>2.5.0</version><!-- {x-version-update:proto-google-cloud-retail-v2alpha:current} -->
+        <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-retail-v2alpha:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-retail-v2beta</artifactId>
-        <version>2.5.0</version><!-- {x-version-update:grpc-google-cloud-retail-v2beta:current} -->
+        <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-retail-v2beta:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-retail-v2alpha</artifactId>
-        <version>2.5.0</version><!-- {x-version-update:grpc-google-cloud-retail-v2alpha:current} -->
+        <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-retail-v2alpha:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-retail-v2</artifactId>
-        <version>2.5.0</version><!-- {x-version-update:proto-google-cloud-retail-v2:current} -->
+        <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-retail-v2:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-retail-v2</artifactId>
-        <version>2.5.0</version><!-- {x-version-update:grpc-google-cloud-retail-v2:current} -->
+        <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-retail-v2:current} -->
       </dependency>
 
       <dependency>
diff --git a/java-retail/proto-google-cloud-retail-v2/pom.xml b/java-retail/proto-google-cloud-retail-v2/pom.xml
index 38690c03bca8..d655f36f0d64 100644
--- a/java-retail/proto-google-cloud-retail-v2/pom.xml
+++ b/java-retail/proto-google-cloud-retail-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-retail-v2</artifactId>
-  <version>2.5.0</version><!-- {x-version-update:proto-google-cloud-retail-v2:current} -->
+  <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-retail-v2:current} -->
   <name>proto-google-cloud-retail-v2</name>
   <description>Proto library for google-cloud-retail</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-retail-parent</artifactId>
-    <version>2.5.0</version><!-- {x-version-update:google-cloud-retail:current} -->
+    <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-retail:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/java-retail/proto-google-cloud-retail-v2alpha/pom.xml b/java-retail/proto-google-cloud-retail-v2alpha/pom.xml
index c0f4aeaf8c4f..79842922cf7e 100644
--- a/java-retail/proto-google-cloud-retail-v2alpha/pom.xml
+++ b/java-retail/proto-google-cloud-retail-v2alpha/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-retail-v2alpha</artifactId>
-  <version>2.5.0</version><!-- {x-version-update:proto-google-cloud-retail-v2alpha:current} -->
+  <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-retail-v2alpha:current} -->
   <name>proto-google-cloud-retail-v2alpha</name>
   <description>Proto library for google-cloud-retail</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-retail-parent</artifactId>
-    <version>2.5.0</version><!-- {x-version-update:google-cloud-retail:current} -->
+    <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-retail:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/java-retail/proto-google-cloud-retail-v2beta/pom.xml b/java-retail/proto-google-cloud-retail-v2beta/pom.xml
index 037b430d6956..4d1ab73f6942 100644
--- a/java-retail/proto-google-cloud-retail-v2beta/pom.xml
+++ b/java-retail/proto-google-cloud-retail-v2beta/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-retail-v2beta</artifactId>
-  <version>2.5.0</version><!-- {x-version-update:proto-google-cloud-retail-v2beta:current} -->
+  <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-retail-v2beta:current} -->
   <name>proto-google-cloud-retail-v2beta</name>
   <description>Proto library for google-cloud-retail</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-retail-parent</artifactId>
-    <version>2.5.0</version><!-- {x-version-update:google-cloud-retail:current} -->
+    <version>2.5.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-retail:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/java-retail/samples/snapshot/pom.xml b/java-retail/samples/snapshot/pom.xml
index a5bff43238db..79631678d33c 100644
--- a/java-retail/samples/snapshot/pom.xml
+++ b/java-retail/samples/snapshot/pom.xml
@@ -28,7 +28,7 @@
     <dependency>
       <groupId>com.google.cloud</groupId>
       <artifactId>google-cloud-retail</artifactId>
-      <version>2.5.0</version>
+      <version>2.5.1-SNAPSHOT</version>
     </dependency>
     <!-- {x-version-update-end} -->
 
diff --git a/java-retail/versions.txt b/java-retail/versions.txt
index 11a4493f9810..cef938a3cf33 100644
--- a/java-retail/versions.txt
+++ b/java-retail/versions.txt
@@ -1,10 +1,10 @@
 # Format:
 # module:released-version:current-version
 
-google-cloud-retail:2.5.0:2.5.0
-grpc-google-cloud-retail-v2:2.5.0:2.5.0
-proto-google-cloud-retail-v2:2.5.0:2.5.0
-proto-google-cloud-retail-v2alpha:2.5.0:2.5.0
-proto-google-cloud-retail-v2beta:2.5.0:2.5.0
-grpc-google-cloud-retail-v2alpha:2.5.0:2.5.0
-grpc-google-cloud-retail-v2beta:2.5.0:2.5.0
+google-cloud-retail:2.5.0:2.5.1-SNAPSHOT
+grpc-google-cloud-retail-v2:2.5.0:2.5.1-SNAPSHOT
+proto-google-cloud-retail-v2:2.5.0:2.5.1-SNAPSHOT
+proto-google-cloud-retail-v2alpha:2.5.0:2.5.1-SNAPSHOT
+proto-google-cloud-retail-v2beta:2.5.0:2.5.1-SNAPSHOT
+grpc-google-cloud-retail-v2alpha:2.5.0:2.5.1-SNAPSHOT
+grpc-google-cloud-retail-v2beta:2.5.0:2.5.1-SNAPSHOT