Set up email automation for customer engagement and recovery in Stripe

[takaro-ci-bot]

Description

Implement email automation features in Stripe to enhance customer engagement and recovery. This includes setting up automated emails for various scenarios such as subscription renewals, failed payments, and re-engagement of inactive customers.

Requirements/use-cases

• Set up automated emails for subscription renewals
• Configure email notifications for failed payments
• Implement re-engagement emails for customers who have cancelled their subscriptions
• Create email templates for different scenarios (e.g., welcome emails, upgrade offers)
• Ensure emails are properly branded with Takaro logo and styling
• Test email automation flows to ensure they're working correctly

Possible implementation steps

1. Review Stripe's email automation capabilities
2. Design email templates for different scenarios
3. Configure automation rules in Stripe dashboard
4. Set up appropriate triggers for each email type
5. Test email flows with test accounts
6. Monitor and adjust based on customer feedback and engagement metrics

Additional considerations

• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM)
• Consider integrating with other tools like PostHog for more advanced segmentation and targeting
• Plan for localization of emails if targeting multiple language markets in the future