diff --git a/extensions/container-image/container-image-docker/deployment/src/main/java/io/quarkus/container/image/docker/deployment/DockerProcessor.java b/extensions/container-image/container-image-docker/deployment/src/main/java/io/quarkus/container/image/docker/deployment/DockerProcessor.java
index e2afb940d65e5..dba24339b4903 100644
--- a/extensions/container-image/container-image-docker/deployment/src/main/java/io/quarkus/container/image/docker/deployment/DockerProcessor.java
+++ b/extensions/container-image/container-image-docker/deployment/src/main/java/io/quarkus/container/image/docker/deployment/DockerProcessor.java
@@ -136,7 +136,7 @@ private String createContainerImage(ContainerImageConfig containerImageConfig, D
             PackageConfig packageConfig) {
 
         DockerfilePaths dockerfilePaths = getDockerfilePaths(dockerConfig, forNative, packageConfig, out);
-        String[] dockerArgs = getDockerArgs(containerImageInfo.getImage(), dockerfilePaths, dockerConfig);
+        String[] dockerArgs = getDockerArgs(containerImageInfo.getImage(), dockerfilePaths, containerImageConfig, dockerConfig);
         log.infof("Executing the following command to build docker image: '%s %s'", dockerConfig.executableName,
                 String.join(" ", dockerArgs));
         boolean buildSuccessful = ExecUtil.exec(out.getOutputDirectory().toFile(), reader, dockerConfig.executableName,
@@ -178,12 +178,16 @@ private String createContainerImage(ContainerImageConfig containerImageConfig, D
         return containerImageInfo.getImage();
     }
 
-    private String[] getDockerArgs(String image, DockerfilePaths dockerfilePaths, DockerConfig dockerConfig) {
+    private String[] getDockerArgs(String image, DockerfilePaths dockerfilePaths, ContainerImageConfig containerImageConfig,
+            DockerConfig dockerConfig) {
         List<String> dockerArgs = new ArrayList<>(6 + dockerConfig.buildArgs.size());
         dockerArgs.addAll(Arrays.asList("build", "-f", dockerfilePaths.getDockerfilePath().toAbsolutePath().toString()));
         for (Map.Entry<String, String> entry : dockerConfig.buildArgs.entrySet()) {
             dockerArgs.addAll(Arrays.asList("--build-arg", entry.getKey() + "=" + entry.getValue()));
         }
+        for (Map.Entry<String, String> entry : containerImageConfig.labels.entrySet()) {
+            dockerArgs.addAll(Arrays.asList("--label", String.format("%s=%s", entry.getKey(), entry.getValue())));
+        }
         if (dockerConfig.cacheFrom.isPresent()) {
             List<String> cacheFrom = dockerConfig.cacheFrom.get();
             if (!cacheFrom.isEmpty()) {
diff --git a/extensions/container-image/container-image-jib/deployment/src/main/java/io/quarkus/container/image/jib/deployment/JibConfig.java b/extensions/container-image/container-image-jib/deployment/src/main/java/io/quarkus/container/image/jib/deployment/JibConfig.java
index c1d476e7e52d9..f8f74492a5979 100644
--- a/extensions/container-image/container-image-jib/deployment/src/main/java/io/quarkus/container/image/jib/deployment/JibConfig.java
+++ b/extensions/container-image/container-image-jib/deployment/src/main/java/io/quarkus/container/image/jib/deployment/JibConfig.java
@@ -85,8 +85,11 @@ public class JibConfig {
 
     /**
      * Custom labels to add to the generated image
+     * 
+     * @deprecated Use 'quarkus.container-image.labels' instead
      */
     @ConfigItem
+    @Deprecated
     public Map<String, String> labels;
 
     /**
diff --git a/extensions/container-image/container-image-jib/deployment/src/main/java/io/quarkus/container/image/jib/deployment/JibProcessor.java b/extensions/container-image/container-image-jib/deployment/src/main/java/io/quarkus/container/image/jib/deployment/JibProcessor.java
index 5b6dd13883442..910bc79d776cc 100644
--- a/extensions/container-image/container-image-jib/deployment/src/main/java/io/quarkus/container/image/jib/deployment/JibProcessor.java
+++ b/extensions/container-image/container-image-jib/deployment/src/main/java/io/quarkus/container/image/jib/deployment/JibProcessor.java
@@ -119,10 +119,11 @@ public void buildFromJar(ContainerImageConfig containerImageConfig, JibConfig ji
         JibContainerBuilder jibContainerBuilder;
         String packageType = packageConfig.type;
         if (packageConfig.isLegacyJar() || packageType.equalsIgnoreCase(PackageConfig.UBER_JAR)) {
-            jibContainerBuilder = createContainerBuilderFromLegacyJar(jibConfig,
+            jibContainerBuilder = createContainerBuilderFromLegacyJar(jibConfig, containerImageConfig,
                     sourceJar, outputTarget, mainClass, containerImageLabels);
         } else if (packageConfig.isFastJar()) {
-            jibContainerBuilder = createContainerBuilderFromFastJar(jibConfig, sourceJar, curateOutcome, containerImageLabels,
+            jibContainerBuilder = createContainerBuilderFromFastJar(jibConfig, containerImageConfig, sourceJar, curateOutcome,
+                    containerImageLabels,
                     appCDSResult);
         } else {
             throw new IllegalArgumentException(
@@ -161,7 +162,7 @@ public void buildFromNative(ContainerImageConfig containerImageConfig, JibConfig
                     "The native binary produced by the build is not a Linux binary and therefore cannot be used in a Linux container image. Consider adding \"quarkus.native.container-build=true\" to your configuration");
         }
 
-        JibContainerBuilder jibContainerBuilder = createContainerBuilderFromNative(jibConfig,
+        JibContainerBuilder jibContainerBuilder = createContainerBuilderFromNative(jibConfig, containerImageConfig,
                 nativeImage, containerImageLabels);
         setUser(jibConfig, jibContainerBuilder);
         setPlatforms(jibConfig, jibContainerBuilder);
@@ -280,6 +281,7 @@ private Logger.Level toJBossLoggingLevel(LogEvent.Level level) {
      * </ul>
      */
     private JibContainerBuilder createContainerBuilderFromFastJar(JibConfig jibConfig,
+            ContainerImageConfig containerImageConfig,
             JarBuildItem sourceJarBuildItem,
             CurateOutcomeBuildItem curateOutcome, List<ContainerImageLabelBuildItem> containerImageLabels,
             Optional<AppCDSResultBuildItem> appCDSResult) {
@@ -427,7 +429,7 @@ private JibContainerBuilder createContainerBuilderFromFastJar(JibConfig jibConfi
                     .setWorkingDirectory(workDirInContainer)
                     .setEntrypoint(entrypoint)
                     .setEnvironment(getEnvironmentVariables(jibConfig))
-                    .setLabels(allLabels(jibConfig, containerImageLabels))
+                    .setLabels(allLabels(jibConfig, containerImageConfig, containerImageLabels))
                     .setCreationTime(Instant.now());
             for (int port : jibConfig.ports) {
                 jibContainerBuilder.addExposedPort(Port.tcp(port));
@@ -468,6 +470,7 @@ private void setPlatforms(JibConfig jibConfig, JibContainerBuilder jibContainerB
     }
 
     private JibContainerBuilder createContainerBuilderFromLegacyJar(JibConfig jibConfig,
+            ContainerImageConfig containerImageConfig,
             JarBuildItem sourceJarBuildItem,
             OutputTargetBuildItem outputTargetBuildItem,
             MainClassBuildItem mainClassBuildItem,
@@ -502,7 +505,7 @@ private JibContainerBuilder createContainerBuilderFromLegacyJar(JibConfig jibCon
 
             JibContainerBuilder jibContainerBuilder = javaContainerBuilder.toContainerBuilder()
                     .setEnvironment(getEnvironmentVariables(jibConfig))
-                    .setLabels(allLabels(jibConfig, containerImageLabels))
+                    .setLabels(allLabels(jibConfig, containerImageConfig, containerImageLabels))
                     .setCreationTime(Instant.now());
 
             if (jibConfig.jvmEntrypoint.isPresent()) {
@@ -517,7 +520,7 @@ private JibContainerBuilder createContainerBuilderFromLegacyJar(JibConfig jibCon
         }
     }
 
-    private JibContainerBuilder createContainerBuilderFromNative(JibConfig jibConfig,
+    private JibContainerBuilder createContainerBuilderFromNative(JibConfig jibConfig, ContainerImageConfig containerImageConfig,
             NativeImageBuildItem nativeImageBuildItem, List<ContainerImageLabelBuildItem> containerImageLabels) {
 
         List<String> entrypoint;
@@ -541,7 +544,7 @@ private JibContainerBuilder createContainerBuilderFromNative(JibConfig jibConfig
                     .setWorkingDirectory(workDirInContainer)
                     .setEntrypoint(entrypoint)
                     .setEnvironment(getEnvironmentVariables(jibConfig))
-                    .setLabels(allLabels(jibConfig, containerImageLabels))
+                    .setLabels(allLabels(jibConfig, containerImageConfig, containerImageLabels))
                     .setCreationTime(Instant.now());
             for (int port : jibConfig.ports) {
                 jibContainerBuilder.addExposedPort(Port.tcp(port));
@@ -604,12 +607,14 @@ private void handleExtraFiles(OutputTargetBuildItem outputTarget, JibContainerBu
         }
     }
 
-    private Map<String, String> allLabels(JibConfig jibConfig, List<ContainerImageLabelBuildItem> containerImageLabels) {
+    private Map<String, String> allLabels(JibConfig jibConfig, ContainerImageConfig containerImageConfig,
+            List<ContainerImageLabelBuildItem> containerImageLabels) {
         if (jibConfig.labels.isEmpty() && containerImageLabels.isEmpty()) {
             return Collections.emptyMap();
         }
 
         final Map<String, String> allLabels = new HashMap<>(jibConfig.labels);
+        allLabels.putAll(containerImageConfig.labels);
         for (ContainerImageLabelBuildItem containerImageLabel : containerImageLabels) {
             // we want the user supplied labels to take precedence so the user can override labels generated from other extensions if desired
             allLabels.putIfAbsent(containerImageLabel.getName(), containerImageLabel.getValue());
diff --git a/extensions/container-image/deployment/src/main/java/io/quarkus/container/image/deployment/ContainerImageConfig.java b/extensions/container-image/deployment/src/main/java/io/quarkus/container/image/deployment/ContainerImageConfig.java
index 87547b9f92a7b..457555aad35f1 100644
--- a/extensions/container-image/deployment/src/main/java/io/quarkus/container/image/deployment/ContainerImageConfig.java
+++ b/extensions/container-image/deployment/src/main/java/io/quarkus/container/image/deployment/ContainerImageConfig.java
@@ -1,6 +1,7 @@
 package io.quarkus.container.image.deployment;
 
 import java.util.List;
+import java.util.Map;
 import java.util.Optional;
 
 import io.quarkus.runtime.annotations.ConfigItem;
@@ -33,6 +34,12 @@ public class ContainerImageConfig {
     @ConfigItem
     public Optional<List<String>> additionalTags;
 
+    /**
+     * Custom labels to add to the generated image.
+     */
+    @ConfigItem
+    public Map<String, String> labels;
+
     /**
      * The container registry to use
      */