diff --git a/marshmallow_jsonschema/base.py b/marshmallow_jsonschema/base.py
index ec0cb57..49184b6 100644
--- a/marshmallow_jsonschema/base.py
+++ b/marshmallow_jsonschema/base.py
@@ -108,7 +108,7 @@ def get_properties(self, obj):
 
         for field_name, field in sorted(obj.fields.items()):
             schema = self._get_schema_for_field(obj, field)
-            properties[field.name] = schema
+            properties[field.metadata.get("name") or field.name] = schema
 
         return properties
 
@@ -140,7 +140,7 @@ def _from_python_type(self, obj, field, pytype):
         metadata.update(field.metadata)
 
         for md_key, md_val in metadata.items():
-            if md_key == "metadata":
+            if md_key in ("metadata", "name"):
                 continue
             json_schema[md_key] = md_val
 
@@ -219,7 +219,7 @@ def _from_nested_schema(self, obj, field):
         metadata.update(field.metadata)
 
         for md_key, md_val in metadata.items():
-            if md_key == "metadata":
+            if md_key in ("metadata", "name"):
                 continue
             schema[md_key] = md_val