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Online Shopping Customer Behavior_ID5.html
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See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PSYCHOGRAPHICSSHOPPINGMP28784AB":{"type":"number","alias":"2023 Compare Online Prices Before Buying: 1-Dis Cmpl","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Compare Online Prices Before Buying: 1-Disagree Completely</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PSYCHOGRAPHICSSHOPPINGMP28785AB":{"type":"number","alias":"2023 Compare Online Prices Before Buying: 2-Dis Smwht","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Compare Online Prices Before Buying: 2-Disagree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PSYCHOGRAPHICSSHOPPINGMP28786AB":{"type":"number","alias":"2023 Compare Online Prices Before Buying: 3-Agr Smwht","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Compare Online Prices Before Buying: 3-Agree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PSYCHOGRAPHICSSHOPPINGMP28787AB":{"type":"number","alias":"2023 Compare Online Prices Before Buying: 4-Agr Cmpl","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Compare Online Prices Before Buying: 4-Agree Completely</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. 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See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PSYCHOGRAPHICSSHOPPINGMP28859AB":{"type":"number","alias":"2023 Will Travel 1+ Hrs Shop Fav Stores: 2-Dis Smwht","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Will Travel 1+ Hours to Shop Favorite Stores: 2-Disagree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PSYCHOGRAPHICSSHOPPINGMP28860AB":{"type":"number","alias":"2023 Will Travel 1+ Hrs Shop Fav Stores: 3-Agr Smwht","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Will Travel 1+ Hours to Shop Favorite Stores: 3-Agree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PSYCHOGRAPHICSSHOPPINGMP28861AB":{"type":"number","alias":"2023 Will Travel 1+ Hrs Shop Fav Stores: 4-Agr Cmpl","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Will Travel 1+ Hours to Shop Favorite Stores: 4-Agree Completely</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"CLOTHINGX5001A":{"type":"number","alias":"2023 Avg: Apparel/Services","vintage":"2023","source":"Esri-U.S. BLS","units":null,"decimals":null,"definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Apparel & Services: Average</em> in the geographic area. Includes expected spending on men's apparel, women's apparel, children's apparel, footwear, apparel products and services, and watches and jewelry. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"HOUSINGHOUSEHOLDX4100A":{"type":"number","alias":"2023 Avg: Computers/Hardware-Home Use","vintage":"2023","source":"Esri-U.S. BLS","units":null,"decimals":null,"definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Computers & Hardware for Home Use: Average</em> in the geographic area. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"FOODX1003A":{"type":"number","alias":"2023 Avg: Food at Home","vintage":"2023","source":"Esri-U.S. BLS","units":null,"decimals":null,"definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Food at Home: Average</em> in the geographic area. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"HEALTHPERSONALCARECEXX8001A":{"type":"number","alias":"2023 Avg: Health Care","vintage":"2023","source":"Esri-U.S. BLS","units":null,"decimals":null,"definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Health Care: Average</em> in the geographic area. Includes expected spending on Health Insurance and Medical Care. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"ENTERTAINMENTX9001X_A":{"type":"number","alias":"2023 Entertainment/Rec: Average","vintage":"2023","source":"Esri-U.S. BLS","units":null,"decimals":null,"definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Entertainment/Recreation</em> in the geographic area. Includes expected spending on live entertainment for catered events; rental of party supplies for catered events; fees and admissions; TV/Video/Audio; entertainment/recreation for pets; toys/games/crafts/hobbies; recreational vehicles and fees; sports/rec/exercise equipment; photo equipment/supplies; and entertainment/recreation/reading. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"CLOTHINGX5002X_A":{"type":"number","alias":"2023 Men`s Apparel: Average","vintage":"2023","source":"Esri-U.S. BLS","units":null,"decimals":null,"definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Men`s Apparel</em> in the geographic area. Includes expected spending on men's suits, sport coats and jackets, underwear, hosiery, accessories, shirts, sweaters, and vests, active sportswear, pants and shorts, sleepwear, uniforms, and costumes. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"CLOTHINGX5016X_A":{"type":"number","alias":"2023 Women`s Apparel: Average","vintage":"2023","source":"Esri-U.S. BLS","units":null,"decimals":null,"definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Women`s Apparel</em> in the geographic area. Includes expected spending on women's dresses, coats and jackets, sport coats and tailored jackets, shirts, tops, blouses, sweaters, and vests, skirts, pants and shorts, active sportswear, sleepwear, undergarments, hosiery, suits, accessories, uniforms, and costumes. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"ELECTRONICSINTERNETMP19013AB_P":{"type":"number","alias":"2023 Used Computer to Access Internet/30 Days: Percent","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Used Computer to Access Internet Last 30 Days</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 150 this implies that consumer demand in the geographic area is likely to be 50% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"ELECTRONICSINTERNETMP19014AB_P":{"type":"number","alias":"2023 Used Cell Phone to Access Internet/30 Days: Percent","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Used Cell Phone to Access Internet Last 30 Days</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 150 this implies that consumer demand in the geographic area is likely to be 50% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PSYCHOGRAPHICSSHOPPINGMP28821AB":{"type":"number","alias":"2023 Prefer to Shop at Stores Nearby: 1-Dis Cmpl","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Prefer to Shop at Stores Located Nearby: 1-Disagree Completely</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PSYCHOGRAPHICSSHOPPINGMP28822AB":{"type":"number","alias":"2023 Prefer to Shop at Stores Nearby: 2-Dis Smwht","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Prefer to Shop at Stores Located Nearby: 2-Disagree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PSYCHOGRAPHICSSHOPPINGMP28823AB":{"type":"number","alias":"2023 Prefer to Shop at Stores Nearby: 3-Agr Smwht","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Prefer to Shop at Stores Located Nearby: 3-Agree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PSYCHOGRAPHICSSHOPPINGMP28824AB":{"type":"number","alias":"2023 Prefer to Shop at Stores Nearby: 4-Agr Cmpl","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Prefer to Shop at Stores Located Nearby: 4-Agree Completely</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PSYCHOGRAPHICSSHOPPINGMP28892AB":{"type":"number","alias":"2023 Often Shop for Fashion Prods Online: 1-Dis Cmpl","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Often Shop for Fashion Products Online: 1-Disagree Completely</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PSYCHOGRAPHICSSHOPPINGMP28893AB":{"type":"number","alias":"2023 Often Shop for Fashion Prods Online: 2-Dis Smwht","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Often Shop for Fashion Products Online: 2-Disagree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PSYCHOGRAPHICSSHOPPINGMP28894AB":{"type":"number","alias":"2023 Often Shop for Fashion Prods Online: 3-Agr Smwht","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Often Shop for Fashion Products Online: 3-Agree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PSYCHOGRAPHICSSHOPPINGMP28895AB":{"type":"number","alias":"2023 Often Shop for Fashion Prods Online: 4-Agr Cmpl","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Often Shop for Fashion Products Online: 4-Agree Completely</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PSYCHOGRAPHICSSHOPPINGMP28254AB":{"type":"number","alias":"2023 Free Shipping Attracts Shop Website: 1-Dis Cmpl","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Free Shipping Attracts Me to Shop Website: 1-Disagree Completely</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PSYCHOGRAPHICSSHOPPINGMP28255AB":{"type":"number","alias":"2023 Free Shipping Attracts Shop Website: 2-Dis Smwht","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Free Shipping Attracts Me to Shop Website: 2-Disagree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PSYCHOGRAPHICSSHOPPINGMP28256AB":{"type":"number","alias":"2023 Free Shipping Attracts Shop Website: 3-Agr Smwht","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Free Shipping Attracts Me to Shop Website: 3-Agree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PSYCHOGRAPHICSSHOPPINGMP28257AB":{"type":"number","alias":"2023 Free Shipping Attracts Shop Website: 4-Agr Cmpl","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Free Shipping Attracts Me to Shop Website: 4-Agree Completely</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."}},"comparison_0":{"STORE_ID":{"type":"string","alias":"STORE_ID","vintage":null,"source":null,"units":null,"decimals":null},"AREA_ID":{"type":"string","alias":"AREA_ID","vintage":null,"source":null,"units":null,"decimals":null},"StdGeographyName":{"type":"string","alias":"Standard geography name","vintage":null,"source":null,"units":null,"decimals":null},"StdGeographyID":{"type":"string","alias":"Standard geography Id","vintage":null,"source":null,"units":null,"decimals":null},"StdGeographyLevel":{"type":"string","alias":"Standard geography level","vintage":null,"source":null,"units":null,"decimals":null},"ELECTRONICSINTERNETMP09048HB_P":{"type":"number","alias":"2023 HH Purchased 1-2 Yrs Ago Most Recent Computer: Percent","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of households and Market Potential Index (MPI) for <em>Purchased 1-2 Yrs Ago Most Recent Computer</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 80 this implies that consumer demand in the geographic area is likely to be 20% less than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"ELECTRONICSINTERNETMP09049HB_P":{"type":"number","alias":"2023 HH Purchased 3-4 Yrs Ago Most Recent Computer: Percent","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of households and Market Potential Index (MPI) for <em>Purchased 3-4 Yrs Ago Most Recent Computer</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 80 this implies that consumer demand in the geographic area is likely to be 20% less than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"ELECTRONICSINTERNETMP09050HB_P":{"type":"number","alias":"2023 HH Purchased 5+ Yrs Ago Most Recent Computer: Percent","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of households and Market Potential Index (MPI) for <em>Purchased 5+ Yrs Ago Most Recent Computer</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 80 this implies that consumer demand in the geographic area is likely to be 20% less than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."}},"comparison_1":{"STORE_ID":{"type":"string","alias":"STORE_ID","vintage":null,"source":null,"units":null,"decimals":null},"AREA_ID":{"type":"string","alias":"AREA_ID","vintage":null,"source":null,"units":null,"decimals":null},"StdGeographyName":{"type":"string","alias":"Standard geography name","vintage":null,"source":null,"units":null,"decimals":null},"StdGeographyID":{"type":"string","alias":"Standard geography Id","vintage":null,"source":null,"units":null,"decimals":null},"StdGeographyLevel":{"type":"string","alias":"Standard geography level","vintage":null,"source":null,"units":null,"decimals":null},"GROCERYALCOHOLICBEVERAGESMP13001HB_P":{"type":"number","alias":"2023 HH Spent $1-99 in Avg Wk at Food Stores: Percent","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of households and Market Potential Index (MPI) for <em>Spent $1-$99 in Average Week at Food Stores</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 80 this implies that consumer demand in the geographic area is likely to be 20% less than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"GROCERYALCOHOLICBEVERAGESMP13002HB_P":{"type":"number","alias":"2023 HH Spent $100-149 in Avg Wk at Food Stores: Percent","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of households and Market Potential Index (MPI) for <em>Spent $100-$149 in Average Week at Food Stores</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 80 this implies that consumer demand in the geographic area is likely to be 20% less than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"GROCERYALCOHOLICBEVERAGESMP13003HB_P":{"type":"number","alias":"2023 HH Spent $150+ in Avg Wk at Food Stores: Percent","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of households and Market Potential Index (MPI) for <em>Spent $150+ in Average Week at Food Stores</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 80 this implies that consumer demand in the geographic area is likely to be 20% less than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."}},"comparison_2":{"STORE_ID":{"type":"string","alias":"STORE_ID","vintage":null,"source":null,"units":null,"decimals":null},"AREA_ID":{"type":"string","alias":"AREA_ID","vintage":null,"source":null,"units":null,"decimals":null},"StdGeographyName":{"type":"string","alias":"Standard geography name","vintage":null,"source":null,"units":null,"decimals":null},"StdGeographyID":{"type":"string","alias":"Standard geography Id","vintage":null,"source":null,"units":null,"decimals":null},"StdGeographyLevel":{"type":"string","alias":"Standard geography level","vintage":null,"source":null,"units":null,"decimals":null},"HEALTHX8002X_A":{"type":"number","alias":"2023 Health Insurance: Average","vintage":"2023","source":"Esri-U.S. BLS","units":null,"decimals":null,"definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Health Insurance</em> in the geographic area. Includes expected spending on fees for service health plans, HMOs, Medicare supplements, all single-service insurance plans covering services such as dental care, vision care, prescription drugs, long term care. Also includes payments to Medicare and premiums paid to Medicaid, Tricare/Military, and Children's Health Insurance Program (CHIP) coverage. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"HEALTHX8013X_A":{"type":"number","alias":"2023 Medicare Payments: Average","vintage":"2023","source":"Esri-U.S. BLS","units":null,"decimals":null,"definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Medicare Payments</em> in the geographic area. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"HEALTHPERSONALCARECEXX8018X_A":{"type":"number","alias":"2023 Medical Care: Average","vintage":"2023","source":"Esri-U.S. BLS","units":null,"decimals":null,"definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Medical Care</em> in the geographic area. Includes expected spending on medical services, drugs and vitamins, and medical supplies. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"HEALTHPERSONALCARECEXX8019X_A":{"type":"number","alias":"2023 Medical Services: Average","vintage":"2023","source":"Esri-U.S. BLS","units":null,"decimals":null,"definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Medical Services</em> in the geographic area. Includes expected spending on fees for physicians, dental, eyecare, non-physician services inside and outside the home, lab tests and x-rays, hospital rooms and hospital services, convalescent and nursing home care, and other medical services. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"HEALTHX8028X_A":{"type":"number","alias":"2023 Drugs/Vitamins: Average","vintage":"2023","source":"Esri-U.S. BLS","units":null,"decimals":null,"definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Drugs and Vitamins</em> in the geographic area. Includes expected spending on nonprescription drugs, prescription drugs, nonprescription vitamins, and Medicare prescription drug premiums. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"HEALTHPERSONALCARECEXX8033X_A":{"type":"number","alias":"2023 Medical Supplies: Average","vintage":"2023","source":"Esri-U.S. BLS","units":null,"decimals":null,"definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Medical Supplies</em> in the geographic area. Includes expected spending on eyeglasses and contact lenses, hearing aids, topicals and dressings, medical equipment for general use, supportive and convalescent medical equipment. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."}},"comparison_3":{"STORE_ID":{"type":"string","alias":"STORE_ID","vintage":null,"source":null,"units":null,"decimals":null},"AREA_ID":{"type":"string","alias":"AREA_ID","vintage":null,"source":null,"units":null,"decimals":null},"StdGeographyName":{"type":"string","alias":"Standard geography name","vintage":null,"source":null,"units":null,"decimals":null},"StdGeographyID":{"type":"string","alias":"Standard geography Id","vintage":null,"source":null,"units":null,"decimals":null},"StdGeographyLevel":{"type":"string","alias":"Standard geography level","vintage":null,"source":null,"units":null,"decimals":null},"ELECTRONICSINTERNETMP09048HB_P":{"type":"number","alias":"2023 HH Purchased 1-2 Yrs Ago Most Recent Computer: Percent","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of households and Market Potential Index (MPI) for <em>Purchased 1-2 Yrs Ago Most Recent Computer</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 80 this implies that consumer demand in the geographic area is likely to be 20% less than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"ELECTRONICSINTERNETMP09049HB_P":{"type":"number","alias":"2023 HH Purchased 3-4 Yrs Ago Most Recent Computer: Percent","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of households and Market Potential Index (MPI) for <em>Purchased 3-4 Yrs Ago Most Recent Computer</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 80 this implies that consumer demand in the geographic area is likely to be 20% less than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"ELECTRONICSINTERNETMP09050HB_P":{"type":"number","alias":"2023 HH Purchased 5+ Yrs Ago Most Recent Computer: Percent","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of households and Market Potential Index (MPI) for <em>Purchased 5+ Yrs Ago Most Recent Computer</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 80 this implies that consumer demand in the geographic area is likely to be 20% less than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."}},"comparison_4":{"STORE_ID":{"type":"string","alias":"STORE_ID","vintage":null,"source":null,"units":null,"decimals":null},"AREA_ID":{"type":"string","alias":"AREA_ID","vintage":null,"source":null,"units":null,"decimals":null},"StdGeographyName":{"type":"string","alias":"Standard geography name","vintage":null,"source":null,"units":null,"decimals":null},"StdGeographyID":{"type":"string","alias":"Standard geography Id","vintage":null,"source":null,"units":null,"decimals":null},"StdGeographyLevel":{"type":"string","alias":"Standard geography level","vintage":null,"source":null,"units":null,"decimals":null},"PHONESYELLOWPAGESMP27042AB_P":{"type":"number","alias":"2023 Use AT&T Cell Phone Svc Most Often: Percent","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Use AT&T Cell Phone Service Most Often</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 150 this implies that consumer demand in the geographic area is likely to be 50% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PHONESYELLOWPAGESMP27043AB_P":{"type":"number","alias":"2023 Use Metro by T-Mobile Cell Phone Svc Most Often: Percent","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Use Metro by T-Mobile Cell Phone Service Most Often</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 150 this implies that consumer demand in the geographic area is likely to be 50% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PHONESYELLOWPAGESMP27099AB_P":{"type":"number","alias":"2023 Use Boost Mobile Cell Phone Svc Most Often: Percent","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Use Boost Mobile Cell Phone Service Most Often</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 150 this implies that consumer demand in the geographic area is likely to be 50% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PHONESYELLOWPAGESMP27100AB_P":{"type":"number","alias":"2023 Use Cricket Wireless Cell Phone Svc Most Often: Percent","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Use Cricket Wireless Cell Phone Service Most Often</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 150 this implies that consumer demand in the geographic area is likely to be 50% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PHONESYELLOWPAGESMP27045AB_P":{"type":"number","alias":"2023 Use T-Mobile Cell Phone Svc Most Often: Percent","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Use T-Mobile Cell Phone Service Most Often</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 150 this implies that consumer demand in the geographic area is likely to be 50% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"PHONESYELLOWPAGESMP27046AB_P":{"type":"number","alias":"2023 Use Verizon Wireless Cell Phone Svc Most Often: Percent","vintage":"2023","source":"Esri-MRI-Simmons","units":null,"decimals":null,"definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Use Verizon Wireless Cell Phone Service Most Often</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 150 this implies that consumer demand in the geographic area is likely to be 50% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."}}},"stdLevels":[{"id":"US.WholeUSA","name":"Entire Country","pluralName":"United States of America","singularName":"United States of America","isWholeCountry":true,"adminLevel":"Admin1"},{"id":"US.States","name":"States","pluralName":"States","singularName":"State","isWholeCountry":false,"adminLevel":"Admin2"},{"id":"US.DMA","name":"DMAs","pluralName":"DMAs","singularName":"DMA","isWholeCountry":false},{"id":"US.CD","name":"Congressional Districts","pluralName":"Congressional Districts","singularName":"Congressional District","isWholeCountry":false},{"id":"US.CBSA","name":"CBSAs","pluralName":"CBSAs","singularName":"CBSA","isWholeCountry":false},{"id":"US.Counties","name":"Counties","pluralName":"Counties","singularName":"County","isWholeCountry":false,"adminLevel":"Admin3"},{"id":"US.CSD","name":"County Subdivisions","pluralName":"County 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Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 150 this implies that consumer demand in the geographic area is likely to be 50% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.SHOPPINGMP31335AB":{"id":"MP31335A_B","fullName":"shopping.MP31335A_B","alias":"2023 Spent $50-99 on Internet Orders/6 Mo","fieldName":"SHOPPINGMP31335AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.SHOPPINGMP31335AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Spent $50-99 on Internet Orders Last 6 Mo</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 150 this implies that consumer demand in the geographic area is likely to be 50% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.SHOPPINGMP31336AB":{"id":"MP31336A_B","fullName":"shopping.MP31336A_B","alias":"2023 Spent $100-199 on Internet Orders/6 Mo","fieldName":"SHOPPINGMP31336AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.SHOPPINGMP31336AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Spent $100-$199 on Internet Orders Last 6 Mo</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 150 this implies that consumer demand in the geographic area is likely to be 50% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.SHOPPINGMP31337AB":{"id":"MP31337A_B","fullName":"shopping.MP31337A_B","alias":"2023 Spent $200-499 on Internet Orders/6 Mo","fieldName":"SHOPPINGMP31337AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.SHOPPINGMP31337AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Spent $200-$499 on Internet Orders Last 6 Mo</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 150 this implies that consumer demand in the geographic area is likely to be 50% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.SHOPPINGMP31338AB":{"id":"MP31338A_B","fullName":"shopping.MP31338A_B","alias":"2023 Spent $500+ on Internet Orders/6 Mo","fieldName":"SHOPPINGMP31338AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.SHOPPINGMP31338AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Spent $500+ on Internet Orders Last 6 Mo</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 150 this implies that consumer demand in the geographic area is likely to be 50% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28813AB":{"id":"MP28813A_B","fullName":"PsychographicsShopping.MP28813A_B","alias":"2023 Post Reviews for Prods Online: 1-Dis Cmpl","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28813AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28813AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Post Reviews for Products Online: 1-Disagree Completely</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28814AB":{"id":"MP28814A_B","fullName":"PsychographicsShopping.MP28814A_B","alias":"2023 Post Reviews for Prods Online: 2-Dis Smwht","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28814AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28814AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Post Reviews for Products Online: 2-Disagree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28815AB":{"id":"MP28815A_B","fullName":"PsychographicsShopping.MP28815A_B","alias":"2023 Post Reviews for Prods Online: 3-Agr Smwht","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28815AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28815AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Post Reviews for Products Online: 3-Agree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28816AB":{"id":"MP28816A_B","fullName":"PsychographicsShopping.MP28816A_B","alias":"2023 Post Reviews for Prods Online: 4-Agr Cmpl","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28816AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28816AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Post Reviews for Products Online: 4-Agree Completely</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28784AB":{"id":"MP28784A_B","fullName":"PsychographicsShopping.MP28784A_B","alias":"2023 Compare Online Prices Before Buying: 1-Dis Cmpl","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28784AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28784AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Compare Online Prices Before Buying: 1-Disagree Completely</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28785AB":{"id":"MP28785A_B","fullName":"PsychographicsShopping.MP28785A_B","alias":"2023 Compare Online Prices Before Buying: 2-Dis Smwht","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28785AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28785AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Compare Online Prices Before Buying: 2-Disagree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28786AB":{"id":"MP28786A_B","fullName":"PsychographicsShopping.MP28786A_B","alias":"2023 Compare Online Prices Before Buying: 3-Agr Smwht","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28786AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28786AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Compare Online Prices Before Buying: 3-Agree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28787AB":{"id":"MP28787A_B","fullName":"PsychographicsShopping.MP28787A_B","alias":"2023 Compare Online Prices Before Buying: 4-Agr Cmpl","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28787AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28787AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Compare Online Prices Before Buying: 4-Agree Completely</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28858AB":{"id":"MP28858A_B","fullName":"PsychographicsShopping.MP28858A_B","alias":"2023 Will Travel 1+ Hrs Shop Fav Stores: 1-Dis Cmpl","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28858AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28858AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Will Travel 1+ Hours to Shop Favorite Stores: 1-Disagree Completely</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28859AB":{"id":"MP28859A_B","fullName":"PsychographicsShopping.MP28859A_B","alias":"2023 Will Travel 1+ Hrs Shop Fav Stores: 2-Dis Smwht","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28859AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28859AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Will Travel 1+ Hours to Shop Favorite Stores: 2-Disagree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28860AB":{"id":"MP28860A_B","fullName":"PsychographicsShopping.MP28860A_B","alias":"2023 Will Travel 1+ Hrs Shop Fav Stores: 3-Agr Smwht","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28860AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28860AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Will Travel 1+ Hours to Shop Favorite Stores: 3-Agree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28861AB":{"id":"MP28861A_B","fullName":"PsychographicsShopping.MP28861A_B","alias":"2023 Will Travel 1+ Hrs Shop Fav Stores: 4-Agr Cmpl","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28861AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28861AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Will Travel 1+ Hours to Shop Favorite Stores: 4-Agree Completely</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.CLOTHINGX5001A":{"id":"X5001_A","fullName":"clothing.X5001_A","alias":"2023 Avg: Apparel/Services","fieldName":"CLOTHINGX5001A","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.CLOTHINGX5001A","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-U.S. BLS","definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Apparel & Services: Average</em> in the geographic area. Includes expected spending on men's apparel, women's apparel, children's apparel, footwear, apparel products and services, and watches and jewelry. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"dataCollectionsCalculator.HOUSINGHOUSEHOLDX4100A":{"id":"X4100_A","fullName":"HousingHousehold.X4100_A","alias":"2023 Avg: Computers/Hardware-Home Use","fieldName":"HOUSINGHOUSEHOLDX4100A","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.HOUSINGHOUSEHOLDX4100A","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-U.S. BLS","definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Computers & Hardware for Home Use: Average</em> in the geographic area. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"dataCollectionsCalculator.FOODX1003A":{"id":"X1003_A","fullName":"food.X1003_A","alias":"2023 Avg: Food at Home","fieldName":"FOODX1003A","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.FOODX1003A","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-U.S. BLS","definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Food at Home: Average</em> in the geographic area. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"dataCollectionsCalculator.HEALTHPERSONALCARECEXX8001A":{"id":"X8001_A","fullName":"HealthPersonalCareCEX.X8001_A","alias":"2023 Avg: Health Care","fieldName":"HEALTHPERSONALCARECEXX8001A","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.HEALTHPERSONALCARECEXX8001A","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-U.S. BLS","definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Health Care: Average</em> in the geographic area. Includes expected spending on Health Insurance and Medical Care. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"dataCollectionsCalculator.ENTERTAINMENTX9001X_A":{"id":"X9001_X_A","fullName":"entertainment.X9001_X_A","alias":"2023 Entertainment/Rec: Average","fieldName":"ENTERTAINMENTX9001X_A","precision":2,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.ENTERTAINMENTX9001X_A","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-U.S. BLS","definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Entertainment/Recreation</em> in the geographic area. Includes expected spending on live entertainment for catered events; rental of party supplies for catered events; fees and admissions; TV/Video/Audio; entertainment/recreation for pets; toys/games/crafts/hobbies; recreational vehicles and fees; sports/rec/exercise equipment; photo equipment/supplies; and entertainment/recreation/reading. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"dataCollectionsCalculator.CLOTHINGX5002X_A":{"id":"X5002_X_A","fullName":"clothing.X5002_X_A","alias":"2023 Men`s Apparel: Average","fieldName":"CLOTHINGX5002X_A","precision":2,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.CLOTHINGX5002X_A","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-U.S. BLS","definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Men`s Apparel</em> in the geographic area. Includes expected spending on men's suits, sport coats and jackets, underwear, hosiery, accessories, shirts, sweaters, and vests, active sportswear, pants and shorts, sleepwear, uniforms, and costumes. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"dataCollectionsCalculator.CLOTHINGX5016X_A":{"id":"X5016_X_A","fullName":"clothing.X5016_X_A","alias":"2023 Women`s Apparel: Average","fieldName":"CLOTHINGX5016X_A","precision":2,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.CLOTHINGX5016X_A","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-U.S. BLS","definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Women`s Apparel</em> in the geographic area. Includes expected spending on women's dresses, coats and jackets, sport coats and tailored jackets, shirts, tops, blouses, sweaters, and vests, skirts, pants and shorts, active sportswear, sleepwear, undergarments, hosiery, suits, accessories, uniforms, and costumes. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"dataCollectionsCalculator.ELECTRONICSINTERNETMP19013AB_P":{"id":"MP19013A_B_P","fullName":"ElectronicsInternet.MP19013A_B_P","alias":"2023 Used Computer to Access Internet/30 Days: Percent","fieldName":"ELECTRONICSINTERNETMP19013AB_P","precision":2,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.ELECTRONICSINTERNETMP19013AB_P","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Used Computer to Access Internet Last 30 Days</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 150 this implies that consumer demand in the geographic area is likely to be 50% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.ELECTRONICSINTERNETMP19014AB_P":{"id":"MP19014A_B_P","fullName":"ElectronicsInternet.MP19014A_B_P","alias":"2023 Used Cell Phone to Access Internet/30 Days: Percent","fieldName":"ELECTRONICSINTERNETMP19014AB_P","precision":2,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.ELECTRONICSINTERNETMP19014AB_P","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Used Cell Phone to Access Internet Last 30 Days</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 150 this implies that consumer demand in the geographic area is likely to be 50% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28821AB":{"id":"MP28821A_B","fullName":"PsychographicsShopping.MP28821A_B","alias":"2023 Prefer to Shop at Stores Nearby: 1-Dis Cmpl","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28821AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28821AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Prefer to Shop at Stores Located Nearby: 1-Disagree Completely</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28822AB":{"id":"MP28822A_B","fullName":"PsychographicsShopping.MP28822A_B","alias":"2023 Prefer to Shop at Stores Nearby: 2-Dis Smwht","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28822AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28822AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Prefer to Shop at Stores Located Nearby: 2-Disagree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28823AB":{"id":"MP28823A_B","fullName":"PsychographicsShopping.MP28823A_B","alias":"2023 Prefer to Shop at Stores Nearby: 3-Agr Smwht","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28823AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28823AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Prefer to Shop at Stores Located Nearby: 3-Agree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28824AB":{"id":"MP28824A_B","fullName":"PsychographicsShopping.MP28824A_B","alias":"2023 Prefer to Shop at Stores Nearby: 4-Agr Cmpl","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28824AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28824AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Prefer to Shop at Stores Located Nearby: 4-Agree Completely</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28892AB":{"id":"MP28892A_B","fullName":"PsychographicsShopping.MP28892A_B","alias":"2023 Often Shop for Fashion Prods Online: 1-Dis Cmpl","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28892AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28892AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Often Shop for Fashion Products Online: 1-Disagree Completely</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28893AB":{"id":"MP28893A_B","fullName":"PsychographicsShopping.MP28893A_B","alias":"2023 Often Shop for Fashion Prods Online: 2-Dis Smwht","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28893AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28893AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Often Shop for Fashion Products Online: 2-Disagree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28894AB":{"id":"MP28894A_B","fullName":"PsychographicsShopping.MP28894A_B","alias":"2023 Often Shop for Fashion Prods Online: 3-Agr Smwht","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28894AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28894AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Often Shop for Fashion Products Online: 3-Agree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28895AB":{"id":"MP28895A_B","fullName":"PsychographicsShopping.MP28895A_B","alias":"2023 Often Shop for Fashion Prods Online: 4-Agr Cmpl","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28895AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28895AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Often Shop for Fashion Products Online: 4-Agree Completely</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28254AB":{"id":"MP28254A_B","fullName":"PsychographicsShopping.MP28254A_B","alias":"2023 Free Shipping Attracts Shop Website: 1-Dis Cmpl","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28254AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28254AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Free Shipping Attracts Me to Shop Website: 1-Disagree Completely</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28255AB":{"id":"MP28255A_B","fullName":"PsychographicsShopping.MP28255A_B","alias":"2023 Free Shipping Attracts Shop Website: 2-Dis Smwht","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28255AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28255AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Free Shipping Attracts Me to Shop Website: 2-Disagree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28256AB":{"id":"MP28256A_B","fullName":"PsychographicsShopping.MP28256A_B","alias":"2023 Free Shipping Attracts Shop Website: 3-Agr Smwht","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28256AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28256AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Free Shipping Attracts Me to Shop Website: 3-Agree Somewhat</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28257AB":{"id":"MP28257A_B","fullName":"PsychographicsShopping.MP28257A_B","alias":"2023 Free Shipping Attracts Shop Website: 4-Agr Cmpl","fieldName":"PSYCHOGRAPHICSSHOPPINGMP28257AB","precision":0,"calculatorName":"dataCollectionsCalculator","templateName":"dataCollectionsCalculator.PSYCHOGRAPHICSSHOPPINGMP28257AB","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Free Shipping Attracts Me to Shop Website: 4-Agree Completely</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 120 this implies that consumer demand in the geographic area is likely to be 20% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"comparison_0.ELECTRONICSINTERNETMP09048HB_P":{"id":"MP09048H_B_P","fullName":"ElectronicsInternet.MP09048H_B_P","alias":"2023 HH Purchased 1-2 Yrs Ago Most Recent Computer: Percent","fieldName":"ELECTRONICSINTERNETMP09048HB_P","precision":2,"calculatorName":"comparison_0","templateName":"comparison_0.ELECTRONICSINTERNETMP09048HB_P","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of households and Market Potential Index (MPI) for <em>Purchased 1-2 Yrs Ago Most Recent Computer</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 80 this implies that consumer demand in the geographic area is likely to be 20% less than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"comparison_0.ELECTRONICSINTERNETMP09049HB_P":{"id":"MP09049H_B_P","fullName":"ElectronicsInternet.MP09049H_B_P","alias":"2023 HH Purchased 3-4 Yrs Ago Most Recent Computer: Percent","fieldName":"ELECTRONICSINTERNETMP09049HB_P","precision":2,"calculatorName":"comparison_0","templateName":"comparison_0.ELECTRONICSINTERNETMP09049HB_P","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of households and Market Potential Index (MPI) for <em>Purchased 3-4 Yrs Ago Most Recent Computer</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 80 this implies that consumer demand in the geographic area is likely to be 20% less than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"comparison_0.ELECTRONICSINTERNETMP09050HB_P":{"id":"MP09050H_B_P","fullName":"ElectronicsInternet.MP09050H_B_P","alias":"2023 HH Purchased 5+ Yrs Ago Most Recent Computer: Percent","fieldName":"ELECTRONICSINTERNETMP09050HB_P","precision":2,"calculatorName":"comparison_0","templateName":"comparison_0.ELECTRONICSINTERNETMP09050HB_P","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of households and Market Potential Index (MPI) for <em>Purchased 5+ Yrs Ago Most Recent Computer</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 80 this implies that consumer demand in the geographic area is likely to be 20% less than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"comparison_1.GROCERYALCOHOLICBEVERAGESMP13001HB_P":{"id":"MP13001H_B_P","fullName":"GroceryAlcoholicBeverages.MP13001H_B_P","alias":"2023 HH Spent $1-99 in Avg Wk at Food Stores: Percent","fieldName":"GROCERYALCOHOLICBEVERAGESMP13001HB_P","precision":2,"calculatorName":"comparison_1","templateName":"comparison_1.GROCERYALCOHOLICBEVERAGESMP13001HB_P","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of households and Market Potential Index (MPI) for <em>Spent $1-$99 in Average Week at Food Stores</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 80 this implies that consumer demand in the geographic area is likely to be 20% less than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"comparison_1.GROCERYALCOHOLICBEVERAGESMP13002HB_P":{"id":"MP13002H_B_P","fullName":"GroceryAlcoholicBeverages.MP13002H_B_P","alias":"2023 HH Spent $100-149 in Avg Wk at Food Stores: Percent","fieldName":"GROCERYALCOHOLICBEVERAGESMP13002HB_P","precision":2,"calculatorName":"comparison_1","templateName":"comparison_1.GROCERYALCOHOLICBEVERAGESMP13002HB_P","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of households and Market Potential Index (MPI) for <em>Spent $100-$149 in Average Week at Food Stores</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 80 this implies that consumer demand in the geographic area is likely to be 20% less than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"comparison_1.GROCERYALCOHOLICBEVERAGESMP13003HB_P":{"id":"MP13003H_B_P","fullName":"GroceryAlcoholicBeverages.MP13003H_B_P","alias":"2023 HH Spent $150+ in Avg Wk at Food Stores: Percent","fieldName":"GROCERYALCOHOLICBEVERAGESMP13003HB_P","precision":2,"calculatorName":"comparison_1","templateName":"comparison_1.GROCERYALCOHOLICBEVERAGESMP13003HB_P","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of households and Market Potential Index (MPI) for <em>Spent $150+ in Average Week at Food Stores</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 80 this implies that consumer demand in the geographic area is likely to be 20% less than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"comparison_2.HEALTHX8002X_A":{"id":"X8002_X_A","fullName":"Health.X8002_X_A","alias":"2023 Health Insurance: Average","fieldName":"HEALTHX8002X_A","precision":2,"calculatorName":"comparison_2","templateName":"comparison_2.HEALTHX8002X_A","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-U.S. BLS","definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Health Insurance</em> in the geographic area. Includes expected spending on fees for service health plans, HMOs, Medicare supplements, all single-service insurance plans covering services such as dental care, vision care, prescription drugs, long term care. Also includes payments to Medicare and premiums paid to Medicaid, Tricare/Military, and Children's Health Insurance Program (CHIP) coverage. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"comparison_2.HEALTHX8013X_A":{"id":"X8013_X_A","fullName":"Health.X8013_X_A","alias":"2023 Medicare Payments: Average","fieldName":"HEALTHX8013X_A","precision":2,"calculatorName":"comparison_2","templateName":"comparison_2.HEALTHX8013X_A","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-U.S. BLS","definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Medicare Payments</em> in the geographic area. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"comparison_2.HEALTHPERSONALCARECEXX8018X_A":{"id":"X8018_X_A","fullName":"HealthPersonalCareCEX.X8018_X_A","alias":"2023 Medical Care: Average","fieldName":"HEALTHPERSONALCARECEXX8018X_A","precision":2,"calculatorName":"comparison_2","templateName":"comparison_2.HEALTHPERSONALCARECEXX8018X_A","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-U.S. BLS","definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Medical Care</em> in the geographic area. Includes expected spending on medical services, drugs and vitamins, and medical supplies. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"comparison_2.HEALTHPERSONALCARECEXX8019X_A":{"id":"X8019_X_A","fullName":"HealthPersonalCareCEX.X8019_X_A","alias":"2023 Medical Services: Average","fieldName":"HEALTHPERSONALCARECEXX8019X_A","precision":2,"calculatorName":"comparison_2","templateName":"comparison_2.HEALTHPERSONALCARECEXX8019X_A","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-U.S. BLS","definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Medical Services</em> in the geographic area. Includes expected spending on fees for physicians, dental, eyecare, non-physician services inside and outside the home, lab tests and x-rays, hospital rooms and hospital services, convalescent and nursing home care, and other medical services. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"comparison_2.HEALTHX8028X_A":{"id":"X8028_X_A","fullName":"Health.X8028_X_A","alias":"2023 Drugs/Vitamins: Average","fieldName":"HEALTHX8028X_A","precision":2,"calculatorName":"comparison_2","templateName":"comparison_2.HEALTHX8028X_A","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-U.S. BLS","definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Drugs and Vitamins</em> in the geographic area. Includes expected spending on nonprescription drugs, prescription drugs, nonprescription vitamins, and Medicare prescription drug premiums. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"comparison_2.HEALTHPERSONALCARECEXX8033X_A":{"id":"X8033_X_A","fullName":"HealthPersonalCareCEX.X8033_X_A","alias":"2023 Medical Supplies: Average","fieldName":"HEALTHPERSONALCARECEXX8033X_A","precision":2,"calculatorName":"comparison_2","templateName":"comparison_2.HEALTHPERSONALCARECEXX8033X_A","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-U.S. BLS","definition":"Esri 2023 estimates of the total (aggregate) amount spent, average amount spent per household, and Spending Potential Index (SPI) on <em>Medical Supplies</em> in the geographic area. Includes expected spending on eyeglasses and contact lenses, hearing aids, topicals and dressings, medical equipment for general use, supportive and convalescent medical equipment. Esri’s Consumer Spending data provides information about the estimated spending by households for goods and services in an area. The aggregate value represents the total amount spent by all households. The average value represents the typical amount spent per household. The SPI compares average local expenditures to U.S. levels. The SPI value for the U.S. is 100. If, for example, the SPI value for a geographic area is 120 this implies that average spending by consumers in the geographic area is likely to be 20 percent more than the U.S. average. Sources: Esri and Bureau of Labor Statistics. See <a target='_blank' href='https://links.esri.com/demographics/consumer-spending'>Consumer Spending data</a> for more information."},"comparison_3.ELECTRONICSINTERNETMP09048HB_P":{"id":"MP09048H_B_P","fullName":"ElectronicsInternet.MP09048H_B_P","alias":"2023 HH Purchased 1-2 Yrs Ago Most Recent Computer: Percent","fieldName":"ELECTRONICSINTERNETMP09048HB_P","precision":2,"calculatorName":"comparison_3","templateName":"comparison_3.ELECTRONICSINTERNETMP09048HB_P","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of households and Market Potential Index (MPI) for <em>Purchased 1-2 Yrs Ago Most Recent Computer</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 80 this implies that consumer demand in the geographic area is likely to be 20% less than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"comparison_3.ELECTRONICSINTERNETMP09049HB_P":{"id":"MP09049H_B_P","fullName":"ElectronicsInternet.MP09049H_B_P","alias":"2023 HH Purchased 3-4 Yrs Ago Most Recent Computer: Percent","fieldName":"ELECTRONICSINTERNETMP09049HB_P","precision":2,"calculatorName":"comparison_3","templateName":"comparison_3.ELECTRONICSINTERNETMP09049HB_P","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of households and Market Potential Index (MPI) for <em>Purchased 3-4 Yrs Ago Most Recent Computer</em> in the geographic area. 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See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"comparison_3.ELECTRONICSINTERNETMP09050HB_P":{"id":"MP09050H_B_P","fullName":"ElectronicsInternet.MP09050H_B_P","alias":"2023 HH Purchased 5+ Yrs Ago Most Recent Computer: Percent","fieldName":"ELECTRONICSINTERNETMP09050HB_P","precision":2,"calculatorName":"comparison_3","templateName":"comparison_3.ELECTRONICSINTERNETMP09050HB_P","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of households and Market Potential Index (MPI) for <em>Purchased 5+ Yrs Ago Most Recent Computer</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 80 this implies that consumer demand in the geographic area is likely to be 20% less than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"comparison_4.PHONESYELLOWPAGESMP27042AB_P":{"id":"MP27042A_B_P","fullName":"PhonesYellowPages.MP27042A_B_P","alias":"2023 Use AT&T Cell Phone Svc Most Often: Percent","fieldName":"PHONESYELLOWPAGESMP27042AB_P","precision":2,"calculatorName":"comparison_4","templateName":"comparison_4.PHONESYELLOWPAGESMP27042AB_P","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Use AT&T Cell Phone Service Most Often</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 150 this implies that consumer demand in the geographic area is likely to be 50% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"comparison_4.PHONESYELLOWPAGESMP27043AB_P":{"id":"MP27043A_B_P","fullName":"PhonesYellowPages.MP27043A_B_P","alias":"2023 Use Metro by T-Mobile Cell Phone Svc Most Often: Percent","fieldName":"PHONESYELLOWPAGESMP27043AB_P","precision":2,"calculatorName":"comparison_4","templateName":"comparison_4.PHONESYELLOWPAGESMP27043AB_P","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Use Metro by T-Mobile Cell Phone Service Most Often</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 150 this implies that consumer demand in the geographic area is likely to be 50% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"comparison_4.PHONESYELLOWPAGESMP27099AB_P":{"id":"MP27099A_B_P","fullName":"PhonesYellowPages.MP27099A_B_P","alias":"2023 Use Boost Mobile Cell Phone Svc Most Often: Percent","fieldName":"PHONESYELLOWPAGESMP27099AB_P","precision":2,"calculatorName":"comparison_4","templateName":"comparison_4.PHONESYELLOWPAGESMP27099AB_P","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Use Boost Mobile Cell Phone Service Most Often</em> in the geographic area. 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See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"comparison_4.PHONESYELLOWPAGESMP27100AB_P":{"id":"MP27100A_B_P","fullName":"PhonesYellowPages.MP27100A_B_P","alias":"2023 Use Cricket Wireless Cell Phone Svc Most Often: Percent","fieldName":"PHONESYELLOWPAGESMP27100AB_P","precision":2,"calculatorName":"comparison_4","templateName":"comparison_4.PHONESYELLOWPAGESMP27100AB_P","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Use Cricket Wireless Cell Phone Service Most Often</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 150 this implies that consumer demand in the geographic area is likely to be 50% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"comparison_4.PHONESYELLOWPAGESMP27045AB_P":{"id":"MP27045A_B_P","fullName":"PhonesYellowPages.MP27045A_B_P","alias":"2023 Use T-Mobile Cell Phone Svc Most Often: Percent","fieldName":"PHONESYELLOWPAGESMP27045AB_P","precision":2,"calculatorName":"comparison_4","templateName":"comparison_4.PHONESYELLOWPAGESMP27045AB_P","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Use T-Mobile Cell Phone Service Most Often</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 150 this implies that consumer demand in the geographic area is likely to be 50% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."},"comparison_4.PHONESYELLOWPAGESMP27046AB_P":{"id":"MP27046A_B_P","fullName":"PhonesYellowPages.MP27046A_B_P","alias":"2023 Use Verizon Wireless Cell Phone Svc Most Often: Percent","fieldName":"PHONESYELLOWPAGESMP27046AB_P","precision":2,"calculatorName":"comparison_4","templateName":"comparison_4.PHONESYELLOWPAGESMP27046AB_P","type":"esriFieldTypeDouble","vintage":"2023","source":"Esri-MRI-Simmons","definition":"Esri 2023 estimate of the expected number of adults and Market Potential Index (MPI) for <em>2023 Use Verizon Wireless Cell Phone Service Most Often</em> in the geographic area. Esri’s Market Potential data provides information about the likely demand for specific products or services, as well as expected consumer attitudes and behaviors, in an area. The MPI compares local consumer demand, attitudes, and behaviors to U.S. levels. The MPI value for the U.S. is 100. If, for example, the MPI value for a geographic area is 150 this implies that consumer demand in the geographic area is likely to be 50% more than the U.S. average. Sources: Esri and MRI Simmons. See <a target='_blank' href='https://links.esri.com/demographics/market-potential'>Market Potential data</a> for more information."}}},"mapData":{"viewAs":"map","loadedPortalItems":{"itemIds":{"2660b09ebb9f4b24b0c61cf2383d64f9":{"portalUrl":"https://www.arcgis.com","item":{"id":"2660b09ebb9f4b24b0c61cf2383d64f9","owner":"Esri_cy_IN","created":1497890492000,"modified":1703110555000,"guid":null,"name":null,"title":"Imagery Hybrid","type":"Web Map","typeKeywords":["ArcGIS Online","Explorer Web Map","Map","Online Map","Web Map"],"description":"<span style='font-family: "Avenir Next W01", "Avenir Next W00", "Avenir Next", Avenir, "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 17px; background-color: rgb(255, 255, 255);'>This map features a detailed reference layer for the world that is overlaid on imagery. The map is intended to support the ArcGIS Online basemap gallery. 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