diff --git a/bc/channel/utils/connectors/bluesky_api/client.py b/bc/channel/utils/connectors/bluesky_api/client.py
index 0cd0cfbb..b7195d8c 100644
--- a/bc/channel/utils/connectors/bluesky_api/client.py
+++ b/bc/channel/utils/connectors/bluesky_api/client.py
@@ -88,6 +88,35 @@ def get_current_time_iso(self) -> str:
         """Get current time in Server Timezone (UTC) and ISO format."""
         return datetime.now(timezone.utc).isoformat()
 
+    def _parse_tags(self, text: str) -> list[RegexMatch]:
+        """
+        Parses hashtags from text.
+
+        This helper function takes a string as input and attempts to extract
+        hashtags from it. If any hashtags are found, they are appended to a
+        list of hashtags. If no hashtags are found, an empty list is returned.
+
+        Args:
+            text (str): The text to parse.
+
+        Returns:
+            list[RegexMatch]: List of matches.
+        """
+        spans = []
+        # reference: https://github.com/bluesky-social/atproto/blob/fbc7e75c402e0c268e7e411353968985eeb4bb06/packages/api/src/rich-text/util.ts#L10
+        # given that our needs of a hashtag is very simple, we can do away with
+        # only parsing alphanumeric characters
+        tag_regex = r"(?:^|\s)#(?P<tag>[0-9]*[a-zA-Z][a-zA-Z0-9]*)"
+        for m in re.finditer(tag_regex, text):
+            spans.append(
+                RegexMatch(
+                    start=m.start("tag") - 1,
+                    end=m.end("tag"),
+                    text=m.group("tag"),
+                )
+            )
+        return spans
+
     def _parse_urls(self, text: str) -> list[RegexMatch]:
         """
         Parses a URL from text.
@@ -229,6 +258,21 @@ def _parse_text_facets(self, text) -> list[TextAnnotation]:
                 ],
             }
             facets.append(annotation)
+
+        for u in self._parse_tags(text):
+            annotation = {
+                "index": {
+                    "byteStart": u.start,
+                    "byteEnd": u.end,
+                },
+                "features": [
+                    {
+                        "$type": "app.bsky.richtext.facet#tag",
+                        "tag": u.text,
+                    }
+                ],
+            }
+            facets.append(annotation)
         return facets
 
     def fetch_embed_url_card(self, url: str) -> SocialCard | None:
@@ -313,9 +357,17 @@ def post_status(self, text: str, media: list[Thumbnail]) -> dict[str, str]:
                 "images": media,
             }
         elif message_object["facets"]:
-            card = self.fetch_embed_url_card(
-                message_object["facets"][-1]["features"][0]["uri"]
-            )
+            link: str | None = None
+            card: SocialCard | None = None
+
+            for facet in message_object["facets"]:
+                feature = facet["features"][0]
+                if feature["$type"] == "app.bsky.richtext.facet#link":
+                    link = feature["uri"]
+
+            if link:
+                card = self.fetch_embed_url_card(link)
+
             if card:
                 message_object["embed"] = {
                     "$type": "app.bsky.embed.external",
diff --git a/bc/channel/utils/connectors/bluesky_api/types.py b/bc/channel/utils/connectors/bluesky_api/types.py
index 40441b98..67dd431c 100644
--- a/bc/channel/utils/connectors/bluesky_api/types.py
+++ b/bc/channel/utils/connectors/bluesky_api/types.py
@@ -66,10 +66,14 @@ class SocialCard(TypedDict):
     "LinkFacet", {"$type": Literal["app.bsky.richtext.facet#link"], "uri": str}
 )
 
+TagFacet = TypedDict(
+    "TagFacet", {"$type": Literal["app.bsky.richtext.facet#tag"], "tag": str}
+)
+
 
 class TextAnnotation(TypedDict):
     index: ByteSlice
-    features: list[LinkFacet]
+    features: list[LinkFacet | TagFacet]
 
 
 Record = TypedDict(